Marketing Analyst

Mondo; Abbeville (LA); Hybrid; USD 69,000 - 76,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401K

Job summary

Mondo is seeking a data-driven Marketing Analyst to own health and accuracy of marketing funnel reporting from lead generation through pipeline contribution. You will surface insights, ensure a single source of truth, and partner across Revenue Operations and Marketing Ops.

Responsibilities include building dashboards, auditing data quality in Marketo and Salesforce, and collaborating with Growth Marketing, Sales, and RevOps to drive go-to-market planning.

Qualifications

• 3-5 years of experience in a marketing analyst, business analyst, or marketing operations role.
• Strong proficiency in Salesforce CRM: including building reports and dashboards, understanding lead/contact/opportunity objects, and diagnosing data issues.
• Solid understanding of B2B marketing funnels and lead lifecycle stages (Leads, MQL, SQL, SAL, pipeline).
• Experience with marketing automation platforms (Marketo) and their Salesforce integrations.
• SQL
• GA4
• Read logic from DBT
• Experience with BI or data visualization tools (e.g., Tableau, Omni)
• Advanced Excel/Google Sheets skills; comfort with large datasets.
• Strong attention to detail with a track record of catching and resolving data discrepancies.

Responsibilities

• Funnel Reporting & Analytics: Build, maintain, and distribute reports covering Leads through pipeline and track conversion rates.
• Data Quality & Integrity: Audit marketing and sales data in Marketo & Salesforce to fix discrepancies and attribution errors.
• Cross-Functional Collaboration: Liaise between Growth Marketing, Sales, and RevOps for consistent funnel definitions and reporting.
• Process Improvement: Identify gaps in data capture, reporting processes, and tooling; document methodologies and standards.

Skills

Data analysis

Marketing analytics

Dashboards

Reporting

Tools

Salesforce

Marketo

DBT

Tableau

Omni

Excel

Job description

Job DescriptionJob DescriptionJob Title: Marketing Analyst Location-Type: Hybrid NYC Start Date Is: ASAP Duration: (contract, perm, etc) 2 Month Contract to hire (20 hrs/wk) Compensation Range: 50-55$/hr W2 Benefits: Eligible for Health, Dental, Vision, 401K Must be authorized to work in the U.S. This position is not eligible for sponsorship . Job Description:

We're looking for a data-driven Marketing Analyst to become the analytical backbone of our Growth Marketing team. In this role, you'll own the health and accuracy of our marketing funnel reporting, from top-of-funnel lead generation through pipeline contribution and serve as the go-to resource for identifying data issues, surfacing insights, and ensuring our revenue teams are working from a single source of truth.

What You'll Do:

Funnel Reporting & Analytics

• Build, maintain, and distribute recurring reports covering the full marketing funnel: Leads, Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Sales Accepted Leads (SALs), and pipeline contribution
• Track funnel conversion rates, lead velocity, and stage-to-stage progression to identify trends and opportunities
• Partner with Growth Marketing to develop dashboards and reporting cadences that align with campaign cycles and weekly business GTM reviews

Data Quality & Integrity

• Conduct regular audits of marketing and sales data in Marketo & Salesforce to identify and resolve discrepancies, duplicate records, missing fields, and attribution errors
• Investigate anomalies in lead volume, conversion rates, or pipeline values and escalate or resolve root causes in collaboration with Revenue Operations and Marketing Ops
• Define and enforce data standards for lead statuses, campaign attribution, and funnel stage definitions

Cross-Functional Collaboration

• Act as a liaison between the Growth Marketing, Sales, and Revenue Operations teams to ensure consistent funnel definitions and aligned reporting
• Support campaign performance reviews by connecting marketing activity to downstream pipeline and revenue outcomes
• Participate in go-to-market planning by providing historical funnel benchmarks and forecasts

Process Improvement

• Identify gaps in current data capture, reporting processes, or tooling and recommend scalable improvements
• Document reporting methodologies, data definitions, and standard operating procedures

Minimum Requirements:

• 3-5 years of experience in a marketing analyst, business analyst, or marketing operations role
• Strong proficiency in Salesforce CRM: including building reports and dashboards, understanding lead/contact/opportunity objects, and diagnosing data issues
• Solid understanding of B2B marketing funnels and lead lifecycle stages (Leads, MQL, SQL, SAL, pipeline)
• Experience with marketing automation platforms (Marketo) and their Salesforce integrations
• SQL
• GA4
• Read logic from DBT
• Experience with BI or data visualization tools (e.g., Tableau, Omni)
• Advanced Excel/Google Sheets skills; comfort with large datasets
• Strong attention to detail with a track record of catching and resolving data discrepancies

Preferred Qualifications

• Exposure to multi-touch attribution models
• Experience working within a high-growth SaaS or technology environment

You’ll Thrive Here If You

• Love digging into data to find out why numbers don't add up
• Can translate complex data findings into clear, actionable narratives for non-technical stakeholders
• Are comfortable owning reporting accuracy and raising flags proactively
• Enjoy working at the intersection of marketing and revenue operations

Soft Skills:

• Highly independent
• Can come in and figure things out fast
• Is comfortable identifying issues and raising flags proactively
• Can work across Marketing, Analytics, RevOps, and Sales
• Doesn't get rattled when data is/can be messy
• Has a "let me investigate that " mindset