Marketing Advisor

Cross Key Management Inc; Allentown (Lehigh County); On-site; USD 50,000 - 70,000; Full time

Job summary

Cross Key Management Inc is looking for a full-time Marketing Advisor based in Allentown, PA. The successful candidate will collaborate with real estate agents to develop customized marketing strategies and materials. Key responsibilities include managing marketing timelines, creating marketing collateral, and training agents on tools and resources. Candidates should have strong writing skills and proficiency in tools such as Canva and Adobe InDesign. The position is office-based with no remote work options.

Qualifications

• Experience with Canva, Adobe InDesign, and Photoshop required.
• Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
• Strong writing and editing skills.

Responsibilities

• Develop and execute strategic, creative personal branding and marketing plans.
• Build relationships with agents to offer value and grow their businesses.
• Create and optimize marketing materials including flyers and social media content.

Skills

Canva

Adobe InDesign

Photoshop

Microsoft Office

Strong writing skills

Detail oriented

Team oriented

Excellent customer service

Job description

Position Overview

We are seeking an exceptional Marketing Advisor to join our dynamic team. In this role, you will interact daily with real estate agents, understand their business goals, and provide tailored marketing strategies and services to help them thrive. This position is perfect for a highly energetic, people-oriented professional who thrives in a busy sales environment and enjoys continuous learning, growth, and change.

Key Responsibilities

• Work proactively and collaboratively with agents to develop and execute strategic, creative personal branding and marketing plans.
• Build positive relationships with agents by offering value, delivering consistent services, and helping grow their businesses.
• Create, deliver, edit, and optimize marketing materials including brochures, flyers, postcards, newsletters, social media content, and more.
• Maintain brand standards across all messaging and collateral as mandated by Coldwell Banker and BlueEdge Marketing.
• Manage and organize marketing timelines, deadlines, and calendars.
• Oversee website management, including written and digital content updates.
• Maximize social media channels with scheduled posts, updates, and analytics reporting.
• Conduct one‑on‑one or office‑wide training sessions on Coldwell Banker tools and resources.
• Provide support for printing and distribution of marketing materials.
• Recommend improvements to current policies, processes, and best practices to strengthen the department's services and efficiency.

Qualifications

• Experience with Canva, Adobe InDesign, and Photoshop required.
• Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
• Proficiency across marketing channels, including online, print, and social.
• Strong writing and editing skills.
• Detail‑oriented and deadline‑driven.
• Team‑oriented, enthusiastic, eager, motivated, collaborative, with a strong work ethic.
• Ability to communicate in a caring, professional manner and provide excellent customer service.
• Ability to manage multiple projects efficiently with strong written and verbal communication skills.
• Ability to work and thrive in a team environment.

Location

This is a full‑time, in‑office position that takes place in both our Lehigh Valley and Doylestown offices. Remote work is not available.