Marketing Admin

Nashville Public Radio; Austin (TX); On-site; USD 45,000 - 55,000; Full time

Benefits offered by this job

PTO

Sick Leave

Holidays

Career Development Opportunities

Medical, Dental, and Vision Insurance

Job summary

A leading media organization located in Austin, Texas is seeking a skilled marketing coordinator. This full-time role involves implementing and managing various marketing campaigns to increase engagement and effectiveness. Responsibilities include maintaining the company’s database, providing detailed weekly reports to management, optimizing SEO strategies, and ensuring effective communication across all platforms. The ideal candidate will have strong organizational skills, attention to detail, and be familiar with direct response marketing techniques. The position offers a salary range of $45,000-$55,000 based on experience, along with benefits including PTO, sick leave, and medical insurance.

Qualifications

• Deep understanding of the company’s target market and products.
• Excellent writing skills for marketing copy.
• Advanced skills with Excel for data management.

Responsibilities

• Implement and manage marketing campaigns effectively.
• Provide weekly marketing reports to the CEO.
• Manage CRM systems and ensure error-free data handling.
• Optimize website SEO for better rankings.
• Produce and manage the company’s newsletter and marketing collateral.

Skills

Direct response marketing

Organizational skills

Problem-solving skills

Attention to detail

Sales copywriting

Time management

ROI reporting

Tools

Word

Outlook

Publisher

Excel

Job description

Position Overview

To implement, improve and report on the various marketing campaigns, systems and assets for our organization. Success in this role will be measured on correct and on-time implementation, upkeep and management of all marketing collateral, campaigns and systems, as well as the meticulous upkeep of our database and CRM. Specifically:

• Your ability to flawlessly organize, implement, manage and report on the company’s various marketing campaigns and systems so they produce the results expected.
• Your ability to maintain and build the company’s database (list) and CRM systems with error-free accuracy.
• Your ability to IMPROVE upon the performance of every campaign, tradeshow visit and social media postings, constantly seeking ways to increase the performance of each activity and investment.

Other Tactical Work and Responsibilities

• Provide weekly marketing reports to the CEO of leads generated, the source of those leads, cost per lead, sales closed, conversion percentages and ROI.
• Assist in creating and managing various campaigns in the company’s CRM.
• Assist in creating, updating and managing the company’s social media sites.
• Assist in implementing weekly prospecting campaigns, both online and offline.
• Manage the inbound lead cleaning and follow-up process to ensure all inbound leads are qualified, cleaned, tracked and followed up on according to our follow-up process. (NOTE: You won’t be responsible for managing the sales team, but you will assist the CEO in reviewing inbound leads to ensure they are followed up on as expected.)
• Manage the company’s website to ensure links and forms are working and accurate.
• Work with the company’s SEO company to improve our rankings and/or hold top positions for critical keywords.
• Manage the production and mailing of the company’s newsletter and drip campaigns.
• Assist in the production of seminars, trade shows and other marketing events.
• Assist in the creation, updating and production of the company’s Shock-And-Awe materials and other sales collateral.
• Ensure everything we put out is fully Apple compliant (they can be very strict).

Skills Required

• Deep understanding of the company’s target market, USP and products.
• Deep understanding of direct response marketing.
• Excellent organizational, time management and problem-solving skills.
• Ability to write effective marketing copy (basic sales copywriting).
• Excellent attention to detail.
• Advanced skills with Word, Outlook, Publisher and Excel. Candidate must be able to work with database files and Excel spreadsheets containing data.
• Ability to produce ROI reports for various marketing initiatives.
• Ability to properly format marketing communications, e-mails and sales letters.
• Ability to create a production schedule and follow it, work under deadlines and on schedule and plan work so that it is completed on time.

Location

• Onsite

Role Type

• Full time
• Salary range based on experience: $45,000-$55,000

Benefits

• PTO
• Sick Leave
• Holidays
• Career Development Opportunities
• Medical, Dental, and Vision Insurance

About Creative Resources Technology

At Creative Resources Technology Group, we provide top-tier Mac-based IT support for small to medium-sized businesses across Central Texas and Southern California . Since 1996, we\'ve been helping companies streamline their operations with fast, responsive, and customized IT solutions that enable you to focus on growing your business, with fewer disruptions and a reliable partner at your side. We work closely with industries utilizing Mac-based technology to offer tailored IT strategies designed to reduce downtime, increase productivity, and protect sensitive data.

In addition, our certified experts are part of the Apple Premium Technical Partner, delivering unmatched technical knowledge and proactive services that shut down system issues before they can disrupt your workflow. When poor IT management holds you back, you don\'t just lose time—you lose out on your potential for growth. CRTG\'s approach ensures that your systems run smoothly 24/7, and with our 100% satisfaction guarantee, you can expect to see immediate improvements in your technology\'s performance.