Marketing Account Lead, IBM

Arrow Enterprise Computing Solutions; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Arrow Enterprise Computing Solutions seeks a Marketing Account Lead for IBM in the United States. You will drive supplier relationships, lead strategic planning sessions, and coordinate cross-functional teams to align marketing initiatives with supplier priorities and business goals.

The role involves presenting to executive stakeholders, analyzing campaign performance, and identifying growth opportunities across the supplier portfolio.

Responsibilities

• Supplier Relationship Management & Strategic Leadership: Serve as the primary marketing relationship owner for an assigned portfolio of strategic suppliers, building trusted partnerships and serving as the day-to-day face of the account.
• Lead strategic business discussions with supplier stakeholders, facilitating annual planning sessions, QBRs, and ongoing business reviews.
• Partner with Supplier Management, Sales, and internal marketing teams to develop integrated go-to-market recommendations aligned to supplier priorities and objectives.
• Present marketing strategies, business recommendations, investment proposals, and performance updates to supplier leadership, including exec and C-suite audiences.
• Identify business opportunities, risks, and market trends, providing consultative recommendations that drive supplier growth.

Job description

Position:

Marketing Account Lead, IBM

Job Description:

Why You’ll Love This Job:

Technology has the power to change lives, but great stories help people understand its impact. At Arrow, our Marketing & Communications teams create meaningful connections through strategic campaigns, compelling content, digital experiences, and brand storytelling that bring innovation to life.

In this role, you’ll collaborate with teams across the globe, transform ideas into engaging experiences, and help communicate the solutions that enable customers and suppliers to stay ahead in an ever-changing technology landscape.

What You’ll Do:

Supplier Relationship Management & Strategic Leadership

• Serve as the primary marketing relationship owner for an assigned portfolio of strategic suppliers, building trusted partnerships and serving as the day-to-day face of the account.
• Lead strategic business discussions with supplier stakeholders, facilitating annual planning sessions, Quarterly Business Reviews (QBRs), and ongoing business reviews.
• Partner with Supplier Management, Sales, and internal marketing teams to develop integrated go-to-market recommendations aligned to supplier priorities and business objectives.
• Present marketing strategies, business recommendations, investment proposals, and performance updates to supplier leadership, including executive and C-suite audiences.
• Identify business opportunities, risks, and market trends, providing consultative recommendations that drive supplier growth and long-term success.

Business Planning & Portfolio Management

• Coordinate the development of annual marketing business plans by aligning cross-functional stakeholders around supplier goals, priorities, investments, and growth opportunities.
• Maintain ongoing visibility into supplier performance against: Annual Business Plan Forecast Prior Year Results Revenue Objectives MDF Utilization
• Review campaign performance, business metrics, and marketing investments to identify optimization opportunities and inform strategic business decisions.
• Deliver executive-ready business updates that translate campaign results into meaningful business insights and actionable recommendations.
• Maintain an accurate view of supplier priorities, funding, timelines, and strategic initiatives throughout the fiscal year.

Cross-Functional Leadership & Orchestration

• Serve as the central point of coordination across our Marketing Shared Service Organization, Finance, and Supplier Management.
• Ensure approved marketing plans are effectively transitioned to execution teams, maintaining alignment on priorities, deliverables, timelines, and supplier expectations.
• Oversee execution progress, proactively identifying risks, resolving issues, and escalating concerns when necessary to ensure successful program delivery.
• Facilitate communication across multiple stakeholders while driving accountability and maintaining a consistent supplier experience.
• Ensure marketing initiatives remain aligned with both supplier expectations and Arrow business objectives throughout execution.

Supplier Investment & Business Governance

• Manage supplier-funded marketing investments, including MDF, co-op funds, and strategic marketing budgets.
• Partner with Finance and internal stakeholders to monitor budget utilization, funding availability, and investment effectiveness.
• Review supplier funding opportunities and business cases, recommending adjustments based on performance, priorities, and business needs.
• Ensure supplier commitments, approvals, and program investments are accurately documented and communicated.
• Support sound financial stewardship by balancing supplier objectives with Arrow business priorities.

Executive Communications & Business Reviews

• Lead Quarterly Business Reviews (QBRs) and other executive business meetings, presenting business performance, campaign outcomes, and strategic recommendations.
• Develop executive-quality presentations, dashboards, and business summaries that clearly communicate marketing's impact on supplier growth.
• Translate campaign metrics, business performance, and market trends into actionable insights that influence future planning and investment decisions.
• Maintain regular executive communication with supplier stakeholders to strengthen relationships and reinforce Arrow’s strategic value.
• Represent the Supplier Marketing organization with professionalism, confidence, and strong executive presence.

Collaboration & Continuous Improvement

• Foster strong partnerships with Sales, Supplier Management, MArketing Center of Excellence, Finance, Operations, and other cross-functional teams.
• Continuously identify opportunities to improve planning processes, supplier engagement, business reporting, and operational efficiency.
• Share best practices, market intelligence, and innovative ideas that enhance supplier experiences and strengthen marketing effectiveness.
• Promote collaboration, accountability, and transparency across internal teams to deliver consistent, hi