Marketing Account Executive

Manifest Digital Solutions; Bozeman (MT); On-site; USD 65,000 - 85,000; Full time

Job summary

Manifest Digital Solutions in Bozeman, MT (and Des Moines, IA) seeks an experienced Marketing Account Executive for behavioral health. You will lead client strategy, craft full-funnel marketing plans, and guide internal teams to deliver measurable results.

A strong background in digital, integrated, or growth marketing is required. You’ll partner with Marketing Specialists and Designers, own performance reporting, and identify growth opportunities while maintaining client confidence and

Qualifications

• 5+ years of experience in digital, integrated, or growth marketing.
• Experience managing client accounts and leading client-facing strategy.
• Strong understanding of full-funnel B2B and B2C marketing.
• Experience developing marketing strategies and translating them into actionable plans.
• Strong analytical skills and the ability to turn performance data into clear recommendations.

Responsibilities

• Own the overall marketing strategy and direction for a portfolio of client accounts.
• Develop full-funnel B2B and B2C strategies based on client goals, audiences, and business needs.
• Translate business objectives into clear marketing priorities and actionable plans.
• Lead quarterly strategy and planning and establish priorities, campaigns, and measurable goals.
• Lead client calls and serve as a trusted strategic advisor; communicate results clearly.

Skills

Client leadership

Strategy development

Full-funnel marketing

Performance analysis

Project coordination

Education

Bachelor's degree (Marketing/Communications/Business)

Tools

GA4

Google Ads

Meta Ads

LinkedIn Ads

CRM/Marketing Automation

Reporting Tools

Job description

Marketing Account Executive – Behavioral Health

Location: Bozeman, MT or Des Moines, IA

Salary Range: $65,000 – $85,000 DOE

About the Role

The Account Executive is the strategic lead for a portfolio of client accounts, responsible for building strong client relationships, developing marketing strategy, and driving results. This role connects client goals to clear marketing plans, leads quarterly planning, and uses performance data to guide decisions and identify opportunities for growth.

You’ll work closely with our Marketing Specialist and Creative Designer who handle much of the day-to-day execution. Your role is to provide the strategy, direction, and context they need to do their best work while keeping clients informed, engaged, and confident in the work we’re doing together.

What You’ll Do

Lead Client Strategy

• Own the overall marketing strategy and direction for a portfolio of client accounts
• Develop full-funnel B2B and B2C strategies based on client goals, audiences, and business needs
• Translate business objectives into clear marketing priorities and actionable plans
• Stay close to client businesses, industries, audiences, and competitive landscapes

Drive Quarterly Planning

• Lead quarterly strategy and planning
• Establish priorities, campaigns, initiatives, and measurable goals
• Turn strategy into clear direction for internal specialists
• Continuously evaluate what’s working and adjust priorities as needed

Lead Client Relationships

• Lead client calls and serve as a trusted strategic advisor
• Communicate recommendations, performance, and next steps with confidence and clarity
• Manage expectations, priorities, and difficult conversations when needed
• Build relationships that lead to continuing long-term partnerships, retention, and growth

Own Performance & Reporting

• Own the strategic narrative behind client reporting
• Analyze performance across channels and identify meaningful insightsI
• Connect marketing activity to business outcomes
• Recommend changes based on performance, opportunities, and challenges

Lead Internal Specialists

• Provide strategic direction, context, and clear briefs to Marketing Content and Marketing Automation Specialists
• Prioritize work and help teams stay focused on the highest-impact initiatives
• Review work for strategic alignment and quality
• Remove roadblocks, provide feedback, and hold work accountable to the plan

Identify Growth Opportunities

• Look for opportunities to expand the impact of marketing within existing accounts
• Proactively recommend new strategies, campaigns, and initiatives
• Understand where marketing can contribute to client growth beyond the immediate scope of work

What We’re Looking For

We’re looking for a strategic marketer and confident client leader with:

• 5+ years of experience in digital, integrated, or growth marketing
• Experience managing client accounts and leading client-facing strategy
• Strong understanding of full-funnel B2B and B2C marketing
• Experience developing marketing strategies and translating them into actionable plans
• Strong analytical skills and the ability to turn performance data into clear recommendations
• Experience managing projects and coordinating work across multiple people or disciplines
• The ability to lead, delegate, and provide direction without needing to own every execution detail
• Strong written and verbal communication skills
• Confidence presenting recommendations and navigating challenging client conversations
• A proactive, solutions-oriented mindset and a high level of ownership

You’ll Stand Out If You Have

• Agency experience managing multiple accounts
• A Bachelor’s degree in Marketing, Communications, Business, or equivalent practical experience.
• Experience working across paid media, content, SEO, email/marketing automation, and websites
• Experience with GA4, Google Ads, Meta Ads, LinkedIn Ads, CRM or marketing automation platforms, and reporting tools
• Experience working with both B2B and B2C audiences
• Experience managing or mentoring marketers
• A strong understanding of marketing metrics such as CAC, CPL, ROAS, conversion rates, pipeline, and revenue

About MDS

Manifest Digital Solutions (MDS) is a digital marketing firm based in Bozeman, MT, specializing in executing full-scale marketing programs that drive revenue for clients in behavioral health and adventure travel. Founded in 2019, MDS is built on curiosity, creativity, and crafting valuable solutions that deliver measurable results.