Marketer (Onsite - Las Vegas, Nevada

PACS Group; Nevada; Hybrid; USD 70,000 - 120,000; Full time

Job summary

PACS Group is seeking a skilled marketing/public relations leader to develop, coordinate, and administer the facility’s marketing and public relations programs in Las Vegas, Nevada. The role focuses on census growth, community information, and policy-compliant information release.

The ideal candidate will have a Bachelor’s degree (or equivalent) and at least five years in healthcare marketing/PR, with strong Microsoft Office proficiency and the ability to collaborate across departments.

Qualifications

• Bachelor’s Degree or equivalent required.
• Five years of experience in marketing/public relations in a healthcare setting may be accepted in lieu of a degree.
• Proficiency in Microsoft Office Suite required.

Responsibilities

• Plan, develop, organize, implement, evaluate, and direct the facility’s marketing and public relations programs to increase census and inform the community.
• Develop and maintain policies governing the release of information about residents and staff.
• Coordinate with departments to ensure staff understand their role in marketing and PR programs.
• Maintain accurate and up-to-date public materials and organize internal communications.

Skills

Marketing

Public relations

Education

Bachelor’s Degree in Marketing or related field

Tools

Microsoft Office Suite

Job description

This role is in person located in Las Vegas, Nevada. Location will be discussed during interview.

General Purpose

The primary purpose of this position is to develop, coordinate, direct, and administer the facility’s marketing and public relations programs and services.

Essential Duties

• Maintain a current listing of all resident care employee phone numbers.
• Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs to maintain and increase census and provide the community with accurate information about the facility, its programs, and services.
• Develop and maintain written policies and procedures that govern the release of information concerning residents, employees, and the facility in accordance with current privacy rules and regulations.
• Assist department directors in developing and using marketing and public relations policies and procedures; establish rapport between departments to ensure all staff understand their role in these programs.
• Review marketing and public relations policies annually and recommend updates as necessary.
• Assist in the development, implementation, and tracking of customer satisfaction surveys.
• Interpret and communicate facility policies regarding information release to employees, residents, family members, visitors, and government agencies.
• Ensure all public materials (manuals, brochures, information packets, etc.) are accurate and up to date.
• Organize and maintain internal communications using bulletin boards, newsletters, committee meetings, and announcements.
• Schedule and participate in departmental meetings related to marketing and public relations activities.
• Provide creative support for activity and social services departments in developing resident programs and publications.
• Maintain positive relationships with families, residents, and community and civic leaders.
• Participate in community and civic groups to promote facility engagement and charitable activities.
• Coordinate with news media to share positive developments, new programs, or promotions.
• Keep the Administrator informed of media coverage or public information that could impact the facility.
• During emergencies, establish a public relations area to ensure accurate and policy-compliant information release.
• Assist in planning, conducting, and scheduling in-service training, orientation, and on-the-job training related to marketing and public relations.
• Create and maintain an atmosphere of warmth, personal interest, and positive emphasis throughout the facility.
• Follow ergonomics and safety policies related to lifting, repetitive tasks, and equipment use.
• Prepare and manage the departmental operating budget in collaboration with the Administrator.
• Serve on committees as directed by the Administrator.
• Maintain confidentiality of all resident information, including protected health information.
• Interpret and communicate resident rights to residents, families, and staff as appropriate.

Supervisory Requirements

This position includes direct or indirect supervisory responsibilities.

Qualification Education and/or Experience

Bachelor’s Degree from an accredited college or university, or equivalent. Five years of experience in marketing/public relations in a healthcare setting may be accepted in lieu of a degree. Proficiency in Microsoft Office Suite required.

Physical Demands

• Must occasionally lift or move up to 25 pounds.
• Prolonged use of a desktop or laptop computer.
• Regularly required to sit, stand, walk, talk, read, and hear.
• Frequent use of office equipment including copier, scanner, fax, telephone, and calculator.
• May be required to assist in resident evacuation during emergencies.

Compensation

$70,000 to $120,000 annually depending on experience.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.

PACS is revolutionizing the delivery and leadership of post-acute healthcare and support services across the country. Originally founded in 2013, the organization now consists of hundreds of independent operating subsidiaries, as well as ancillary and support services. We bring a proven model of mission-driven care that balances access to a national network of support and resources with local decision making.

In addition, PACS helps connect exceptional people with premier healthcare careers across the country. We focus on finding innovative and effective team members based on their qualifications, experience, geographic preferences, and personality fit with the existing facility staff and culture.

We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of every race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, and any other protected characteristic.

Employment decisions are based on qualifications, merit, and business needs.