Marketing Liaison

(Bear Creek Nursing and Rehabilitation) LSSH Grapevine, LLC; United States; In loco; USD 65.000 - 90.000; Tempo pieno

Descrizione del lavoro

Bear Creek Nursing and Rehabilitation seeks a Marketing and Public Relations Director to develop and oversee the facility's outreach, branding, and communications to support census growth and community awareness.

You will collaborate with department leaders, manage information-release policies, coordinate with local media, and ensure HIPAA-compliant communications while maintaining resident confidentiality across all materials.

Competenze

• Bachelor's degree in marketing/public relations or commensurate healthcare experience accepted in lieu of degree
• Proficiency in Microsoft Office Suite required

Mansioni

• Plan, develop, organize, implement, evaluate, and direct marketing and public relations programs to increase census and inform the community.
• Develop and maintain policies governing the release of information about residents, staff, and the facility in line with privacy rules.
• Collaborate with department directors to support marketing and PR policies; ensure staff understand their roles.
• Review marketing and PR policies annually and recommend updates.
• Assist in developing, implementing, and tracking customer satisfaction surveys.
• Coordinate with news media to share positive developments and promotions.
• Maintain confidentiality of resident information and communicate resident rights appropriately.

Conoscenze

Proficiency in Microsoft Office Suite

Formazione

Bachelor's Degree from an accredited college or university, or equivalent

Descrizione del lavoro

General Purpose

The primary purpose of this position is to develop, coordinate, direct, and administer the facility's marketing and public relations programs and services.

Essential Duties

• Maintain a current listing of all resident care employee phone numbers.


• Plan, develop, organize, implement, evaluate, and direct the facility's public relations and marketing programs to maintain and increase census and provide the community with accurate information about the facility, its programs, and services.


• Develop and maintain written policies and procedures that govern the release of information concerning residents, employees, and the facility in accordance with current privacy rules and regulations.


• Assist department directors in developing and using marketing and public relations policies and procedures; establish rapport between departments to ensure all staff understand their role in these programs.


• Review marketing and public relations policies annually and recommend updates as necessary.


• Assist in the development, implementation, and tracking of customer satisfaction surveys.


• Interpret and communicate facility policies regarding information release to employees, residents, family members, visitors, and government agencies.


• Ensure all public materials (manuals, brochures, information packets, etc.) are accurate and up to date.


• Organize and maintain internal communications using bulletin boards, newsletters, committee meetings, and announcements.


• Schedule and participate in departmental meetings related to marketing and public relations activities.


• Provide creative support for activity and social services departments in developing resident programs and publications.


• Maintain positive relationships with families, residents, and community and civic leaders.


• Participate in community and civic groups to promote facility engagement and charitable activities.


• Coordinate with news media to share positive developments, new programs, or promotions.


• Keep the Administrator informed of media coverage or public information that could impact the facility.


• During emergencies, establish a public relations area to ensure accurate and policy-compliant information release.


• Assist in planning, conducting, and scheduling in-service training, orientation, and on-the-job training related to marketing and public relations.


• Create and maintain an atmosphere of warmth, personal interest, and positive emphasis throughout the facility.


• Follow ergonomics and safety policies related to lifting, repetitive tasks, and equipment use.


• Prepare and manage the departmental operating budget in collaboration with the Administrator.


• Serve on committees as directed by the Administrator.


• Maintain confidentiality of all resident information, including protected health information.


• Interpret and communicate resident rights to residents, families, and staff as appropriate.

Supervisory Requirements

This position includes direct or indirect supervisory responsibilities.

Qualification Education and/or Experience

• Bachelor's Degree from an accredited college or university, or equivalent. Five years of experience in marketing/public relations in a healthcare setting may be accepted in lieu of a degree.


• Proficiency in Microsoft Office Suite required.

Physical Demands

• Must occasionally lift or move up to 25 pounds.


• Prolonged use of a desktop or laptop computer.


• Regularly required to sit, stand, walk, talk, read, and hear.


• Frequent use of office equipment including copier, scanner, fax, telephone, and calculator.


• May be required to assist in resident evacuation during emergencies.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually low to moderate. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.

PACS is revolutionizing the delivery and leadership of post-acute healthcare and support services across the country. Originally founded in 2013, the organization now consists of hundreds of independent operating subsidiaries, as well as ancillary and support services. We bring a proven model of mission-driven care that balances access to a national network of support and resources with local decision making. In addition, PACS helps connect exceptional people with premier healthcare careers across the country. We focus on finding innovative and effective team members based on their qualifications, experience, geographic preferences, and personality fit with the existing facility staff and culture. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of every race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, and any other protected characteristic. Employment decisions are based on qualifications, merit, and business needs.