Marketer for Senior Living

Parallel Management Group; Northville Charter Township (MI); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Paid Time Off

Job summary

Cranberry Park West Bloomfield Senior Living Community is seeking a dynamic Marketing Leader to drive internal and external marketing, collaborate with an established team, and grow census. The role focuses on building relationships with hospitals, SNFs, and physician offices to expand referrals and strengthen the community's brand and reputation.

The ideal candidate will have 2 years in business development and 2 years in senior healthcare or sales, with strong communication skills and a

Qualifications

• Knowledge of creating and driving sales culture in the community.
• Knowledge of the Senior Living industry and understanding service levels.
• Exceptional communication skills.
• Identifying new strategies to increase visits to the community.
• Relationship-building with hospitals, SNFs, and specialty physician offices to drive business leads.

Responsibilities

• Collaborate with Executive Director and Director of Sales to target census growth.
• Develop business development plans and integral referral relationships in the community.
• Generate leads, schedule tours, and manage CRM for tracking sales activity.
• Self-scheduling appointments and coordinating local outreach and networking events.
• Monitor competitors and articulate points of difference to prospective residents and families.

Skills

Sales

Business development

Communication

Networking

Job description

Description

Notification of New Management – Exciting Opportunities at Cranberry Park West Bloomfield!

We are thrilled to announce that Cranberry Park West Bloomfield Senior Living Community is under new management! With fresh leadership and a renewed commitment to excellence, we are excited to continue fostering a warm, caring, and vibrant environment for both our residents and staff.

We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care.

Qualifications and responsibilities:

• Knowledge of creating and driving sales culture in the community with positive influence and attitude
• Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
• Exceptional communication skills.
• Identifying new strategies to increase visits to the community
• Relationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and Sales into an assisted living community.
• Self-starting, focused, goal-oriented
• Communicating (daily) to the Executive Director and Director of Sales of the community regarding Sales appointments and/or leads
• Ability to achieve and exceed census goals
• Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
• Self-scheduling appointments that can impact Sales in the community
• Develop a business development plan and develop integral referral relationships in the community
• Knowledge of the competitors in the market and understanding points of difference in our community
• Business Development: 2 years (Required)
• Senior Healthcare: 2 years (preferred)
• Sales: 2 years (Required)

Requirements

License or certification:

• Driver's License (Required)

Travel:

• 75% (Required) – local travel to networking events, referral sources, and assessments
• Job allows for some flexibility in hours - not the traditional 9-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel in order to build regional relationships and spread awareness.

Benefits:

• Medical, dental, and vision insurance
• Paid time off

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