Market Strategy Manager

Henkel; Northwood (FL); On-site; USD 110,000 - 135,000; Full time

Benefits offered by this job

Health Insurance

Work-Life Balance

401k matching

Family Support

Career Growth

Job summary

Henkel is seeking a Market Strategy Manager in the United States (Rocky Hill, CT) within Adhesive Technologies. You will develop market insights, run TAM/SAM/SOM analyses, scout growth opportunities, and build business cases for leadership decisions.

You’ll collaborate with Marketing, Product Development, and global teams to drive growth and influence roadmaps. The role emphasizes customer insights, strategic assessments, and strong analytical and presentation skills across cross-functional

Qualifications

• Bachelor’s degree in Business, Engineering, Marketing, Finance, or related field; Master’s preferred.
• 7+ years in Market Strategy, Business Development, Product Management, or related fields.
• Strong analytical capabilities with Excel and data manipulation skills.
• Ability to translate data into executive-ready insights and recommendations.
• Experience building growth strategies and market assessments.
• Experience engaging with customers to identify unmet needs and opportunities.
• Ability to present to leadership and influence cross-functional initiatives.

Responsibilities

• Develop deep understanding of the vertical market ecosystem, value chain, applications, and customer needs.
• Conduct TAM, SAM, SOM assessments for opportunities.
• Scout emerging industries and technologies for growth.
• Recommend markets, applications, and growth platforms for leadership.
• Build relationships with OEMs, distributors, and strategic partners.
• Conduct voice-of-customer interviews to identify unmet needs.
• Represent Henkel at industry events and conferences.
• Translate market insights into opportunity pipelines.
• Develop business cases and growth recommendations for investments.
• Identify scalable applications driving growth across customers/segments.
• Influence innovation priorities, product roadmaps, and tech development.
• Collaborate with Marketing, Product Development, and global teams to execute growth.
• Present updates to NAMEX Leadership on progress and growth.

Skills

Advanced analytics

Excel proficiency

Market sizing (TAM/SAM/SOM)

Voice of Customer analysis

Executive-level recommendations

Growth strategy development

Cross-functional leadership

Education

Bachelor's degree in Business, Engineering, Marketing, Finance, or related field

Master's degree preferred

Tools

Microsoft Excel

Job description

Market Strategy Manager

Adhesive TechnologiesStrategy / Business DevelopmentUnited States, Rocky Hill, CT, CTFull TimeRegular

About this Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting‑edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you´ll do

• Develop deep understanding of the assigned vertical market ecosystem, value chain, applications, and customer needs

• Conduct TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market) assessments for existing and emerging opportunities

• Continuously scout emerging industries, technologies, and applications that may represent future growth opportunities

• Recommend new markets, applications, and growth platforms for considerations by leadership

• Build relationships with key OEMs, integrators, contractors, consultants, specifiers, distributors, and strategic partners

• Conduct voice‑of‑customer interviews to identify unmet needs and growth opportunities

• Represent Henkel at industry conferences, trade shows, and customer events

• Translate market insights into actionable opportunity pipelines

• Develop business cases and growth recommendations to support investment decisions

• Identify scalable applications and solutions that can drive sustainable growth across multiple customers and segments

• Influence innovation priorities, product roadmaps, and technology development initiatives

• Collaborate with Marketing, Product Development, Application Engineering, Product Management, and global teams to execute growth strategies

• Present regular updates to the NAMEX Leadership Team on vertical market progress and growth

What makes you a good fit

Minimum Requirements

• Bachelor's degree in Business, Engineering, Marketing, Finance, or related field. Master's degree preferred.

• Experience: 7+ years of experience in one or more of the following: Market Strategy, Business Development, Product Management, Strategic Marketing, Application engineering, Sales Leadership, or Industry Consulting

• Strong analytical capabilities with advanced proficiency in Microsoft Excel and experience manipulating large datasets to identify market opportunities, customer targets, and growth trends

• Demonstrated ability to transform complex data into actionable business insights and executive‑level recommendations

• Demonstrated experience developing and executing growth strategies

• Experience conducting market assessments, competitive analyses, and opportunity evaluations

• Experience working directly with customers to identify unmet needs and business opportunities

• Ability to build business cases and present recommendations to leadership

• Experience leading cross‑functional initiatives and influencing without direct authority

• Strong analytical, communication, and presentation skills

• Experience in Mining, Industrial Manufacturing, Energy Infrastructure, or related markets preferred

• Experience with market sizing (TAM/SAM/SOM), Voice of Customer, and growth strategy development

• Experience launching new products, applications, or market initiatives

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1

• Work‑Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program

• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement

• Family Support: 12‑week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships

• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $110,000.00 and $135,000.00. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

JOB ID:

26101054

Job Locations:

United States, CT, Rocky Hill, CT

Application Deadline:

As long as the vacancy is listed on our Career Site, we are happy to receive your application