Market Segment Manager

ITW; Appleton (WI); On-site; USD 110,000 - 135,000; Full time

Benefits offered by this job

401(k) match

Paid holidays

Insurance (Life/AD&D/Disability)

Parental leave & adoption assistance

Tuition reimbursement

Job summary

ITW Welding, via the Bernard & Tregaskiss MIG Gun Division, seeks a Market Segment Manager to identify growth opportunities across Automation, ConFab and Light Industries. You will lead market exploration, competitive analysis, and strategic planning with Product Management, Engineering, Sales and Finance to guide investments in welding capabilities.

Ideal candidates have 7+ years in strategic marketing or related roles, a Bachelor’s in Business/Engineering (MBA preferred), travel up to 30%, and

Qualifications

• Bachelor's degree required in Business, Marketing, Engineering or related field.
• 7+ years in strategic marketing, market research, product management, business development or related role, preferably in B2B markets.
• Proven success in market validation, segment strategy or new-market entry.
• Experience with primary research, market sizing, competitive analysis and business-case development.
• Experience with industrial products, welding, automation or distribution channels preferred.
• Proficiency with Microsoft Excel and PowerPoint required.
• Ability to travel up to 30% within the United States, Canada and internationally.

Responsibilities

• Identify and evaluate growth opportunities across Automation, ConFab and Light Industries segments.
• Lead market intelligence, competitive analysis and segment strategy.
• Translate market insights into actionable business plans and inform product roadmaps.
• Support cross-functional initiatives to improve pricing, channel performance and go-to-market effectiveness.

Skills

Market evaluation

Data-driven decisions

Cross-functional collaboration

Communication skills

Ambiguity management

Financial acumen

Education

Bachelor's degree in Business/Marketing/Engineering

MBA or equivalent master's degree

Tools

Microsoft Excel

PowerPoint

Job description

Job Description:

The MIG Gun Division (Bernard & Tregaskiss) of Miller Electric, an ITW Company, is seeking a Market Segment Manager to help identify and evaluate growth opportunities across the Automation, Manufacturing, ConFab, and Light Industries segments. In this role, you'll lead market exploration, competitive analysis, and strategic planning efforts to better understand customer needs, market dynamics, and emerging opportunities. Working closely with Product Management, Engineering, Sales, Finance, Operations, Marketing, end users and other ITW Welding divisions, you'll provide insights that inform business decisions, support long-term planning, and help guide investments across our semi-automatic and robotic welding portfolio.

You'll join a creative and supportive team that values curiosity, strategic thinking, and collaboration. Ideally, you'll be located near Beecher or Chicago, IL, Appleton, WI, Windsor, Ontario, or a major airline hub to facilitate in-person collaboration with colleagues and customers. If you enjoy combining market insight, customer understanding, and strategic thinking to support business growth, we'd welcome the opportunity to talk with you.

How You Will Make an Impact

Explore / New Market Validation

You'll help identify and evaluate new growth opportunities by exploring emerging markets, adjacent applications, and unmet customer needs across the welding industry. Through customer interviews, site visits, market research, and competitive analysis, you'll develop a deeper understanding of market dynamics, customer challenges, and areas of opportunity. Working closely with Product Management, Engineering, Sales, and Division Leadership, you'll assess opportunities, build business cases, and provide recommendations that support strategic decision-making and future investment priorities.

Market Intelligence / Competitive Analysis / Segment Strategy

You'll lead efforts to gather and translate market intelligence into insights that support business planning and decision-making. By monitoring customer, competitor, industry, technology, and channel trends, you'll help the organization better understand market dynamics and emerging opportunities. Combining market research with sales, profitability, and channel performance data, you'll provide recommendations that inform segment strategies, product roadmaps, and long-term planning across the MIG Gun Division and ITW Welding.

ITW Toolbox / Growth Improvement Projects

Using ITW Toolbox principles, you'll contribute to cross-functional initiatives focused on improving pricing, market share, channel performance, and go-to-market effectiveness. You'll apply customer and market insights to identify areas for improvement, support process enhancements, and help establish best practices across the organization. By defining success measures, tracking results, and sharing learnings, you'll contribute to continuous improvement efforts that support the division's growth objectives.

What You'll Bring to the Team

• You'll bring experience evaluating markets, identifying opportunities, and using data to support business decisions.
• You are comfortable working with both qualitative and quantitative information and can translate complex findings into clear recommendations for a variety of audiences.
• Strong business and financial acumen, effective communication skills, and the ability to build relationships across functions will help you succeed in this role.
• You are organized, adaptable, and able to manage multiple priorities while working through ambiguity.
• Most importantly, you approach challenges with curiosity, sound judgment, and a collaborative mindset, balancing the needs of the division with broader business objectives.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering or a related field is required. MBA or equivalent master's degree is preferred.
• Minimum of seven years of experience in strategic marketing, market research, product management, business development or a related role, preferably in B2B markets.
• Proven success in market validation, segment strategy or new-market entry.
• Experience with primary research, market sizing, competitive analysis and business-case development.
• Experience with industrial products, welding, automation or distribution channels is preferred.
• Proficiency with Microsoft Excel and PowerPoint is required.
• Ability to travel up to 30% within the United States, Canada and internationally.
• Desire and drive to advance and grow within the organization.

Compensation Information:

Why ITW Welding?

Here’s what we offer to help you build the future you want:

• Generous Retirement Benefits – 401(k) match PLUS an additional retirement contribution to help you plan for the future.
• Paid Time Off – 11 paid holidays, 5 sick days, and vacation time to take time for what matters.
• Company-Paid Insurance – Life, AD&D, Short-Term & Long-Term Disability insurance to give you peace of mind.
• Family-Friendly Benefits – 4 weeks of paid parental leave and adoption reimbursement to support your family journey.
• Education Assistance – tuition reimbursement because we believe in investing in your personal and professional development.

At ITW Welding, we’re not just a place to work – we’re a community that empowers you to grow and make a real impact. For more details,visit our Benefits page (https://myitwhr.com/) . Join us and build a career that makes a difference!

Compensation Information

The base salary range for this position is $110,000 – 135,000 annually. Please note that this salary information serves as a general guideline. The company considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as geographic location, market, and business considerations.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.