Market Research Lead

OpenAI; San Francisco (CA); On-site; USD 234,000 - 260,000; Full time

Job summary

OpenAI is looking for a Market Research Lead in San Francisco, CA, to translate insights into actionable marketing strategies. This role requires over 10 years of experience in data analysis and market research, including both qualitative and quantitative methods. You will shape go-to-market strategies for technical products and drive business results through strategic insights. The position offers a hybrid work model and a competitive compensation range of $234K – $260K.

Qualifications

• 10+ years experience in data analysis, mix-method user or market research.
• Experience with independently executing full-cycle research from research design to reporting.
• Extensive background in quantitative and qualitative research.

Responsibilities

• Translate insights into actionable marketing plans and executions.
• Design and execute high-impact research using mixed methods.
• Translate data into clear, compelling narrative.

Skills

Data analysis

User or market research

Quantitative and qualitative research

Statistical analysis tools

Survey/discussion guide development

Research design to reporting

Experience with behavioral data

Job description

About the Team

Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI's products and platform amongst our core audiences.

Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.

Marketing Insights & Analytics

Marketing Insights & Analytics team aims to understand the markets, audiences, behaviors, attitudes and needs to shape outreach strategies and inform product and business decisions. We’re the strategic partner that discovers insights, specifically foundational understanding, marketing strategy, thought leadership, measurement and tracking.

About the Role

You will be the market research lead that translates insights into actionable marketing plans and executions, drive business results, and orient the team towards strategic thinking to drive brand outcomes. This is critical as we hope to reach millions of users and businesses worldwide.

This role can be based in San Francisco, CA or NYC, NY utilizing a hybrid work model (3 days per week in‑office).

In this role, you will:

• Play an integral part of Marketing and being a strategic partner to brand, product marketing, creative, product and beyond.
• Design and execute high-impact research using mixed methods.
• Work on a diverse portfolio of business challenges – reach the next billion people, grow internationally, position our suite of products, and ship joy to our customers.
• Translate business questions into research plans.
• Translate data into clear, compelling narrative.
• Develop deep empathy for developers, builders, and technical decision‑makers, understanding their workflows, motivations, and pain points across the lifecycle.
• Shape go‑to‑market strategies for technical products including positioning, messaging, and developer segmentation.

You might thrive in this role if you:

• 10+ years experience in data analysis, mix‑method user or market research.
• Experience with independently executing full‑cycle research from research design to reporting.
• Extensive background in quantitative and qualitative research, including hands‑on experience in survey/discussion guide development and data analysis (weighting, data cleaning, regression, etc.).
• Experience directing agencies/vendors to deliver results.
• Experience using data from various sources, including behavioral and product usage data, to influence executives and stakeholders.
• Experience conducting research with developers, technical users, or B2B audiences.
• Experience with product or GTM strategy research (positioning, messaging development, etc.), brand research, campaign development, and tracking.
• Experience with statistical analysis tools and survey programming tools.
• Experience conducting global research studies.
• Experience with behavioral data.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

Compensation Range: $234 K – $260 K