Market Research Director, Tracking

National Research Group; Los Angeles (CA); Remote; USD 100,000 - 130,000; Full time

Job summary

A leading global insights and strategy firm seeks a Director, Tracking to drive foundational tracking studies in the tech space. This full-time role involves managing complex research programs, addressing client needs, and fostering strategic relationships. Ideal candidates will have extensive experience in consumer insights and strong analytical skills, alongside a passion for data-driven decision-making.

Benefits

Unlimited PTO

401K with company match

Medical, Dental, and Vision Insurance Plans

Flexible/Remote work options

Employee perks program

Qualifications

• 7+ years in consumer insights, consumer research or related roles.
• Experience in tracking research is a must.
• Strong background in data analysis techniques.

Responsibilities

• Lead design and execution of tracking studies for technology companies.
• Manage all phases of tracking projects including data review and delivery.
• Oversee and coach a team of researchers.

Skills

Analytical skills

Data visualization

Client relationship building

Leadership

Critical thinking

Communication

Education

B.A./B.S. in Social Sciences, Business, or related

Tools

Excel

PowerPoint

Google Docs

Job description

About NRG

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence.

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:

• Do what you love. With conviction.

• Where discovery lives. And impact drives.

• Celebrate difference. Cultivate belonging.

• Big thinking. Collectively inspired.

• Embrace the journey. Be human.

The Opportunity

We are seeking a strategic and experienced Director, Tracking to join our Devices & Services team. This team is made up of world class researchers who bring unmatched industry expertise, a global perspective, and passion for the rapidly evolving technology space. This team works on research initiatives that help answer the most important strategic business questions for some of the world’s biggest technology brands.

In this role, you will lead foundational tracking studies focused on a range of services for one of the biggest companies in technology. You’ll bring strong analytical skills, a commitment to research rigor, and the ability to manage complex programs that provide stability while evolving to meet shifting business priorities. If you thrive on organizing large-scale research, discovering insights in trend data, and serving as a strategic thought partner to tech clients—this opportunity is for you!

Your Impact

• Lead the design and execution of tracking studies for a major technology company, ensuring consistent measurement and strategic alignment with client objectives

• Manage all phases of tracking projects, including proposal development, questionnaire design, field management, data review, trend analysis and delivery of insight-driven reports

• Identify meaningful patterns in tracking data, helping clients to understand shifts in key performance indicators and market dynamics

• Build flexible, scalable tracking frameworks that can adapt to evolving business questions while maintaining data integrity

• Serve as a client contact and trusted advisor, offering proactive recommendations and connecting tracking insights to broader business decisions

• Deliver high-quality, visually compelling reports that communicate key trends clearly and effectively

• Oversee and coach a team of researchers, providing thoughtful feedback and guidance across all aspects of project work

• Collaborate cross-functionally with our operations, analytics and design teams to ensure seamless execution of complex tracking programs

• Lead or contribute to ad hoc qualitative and quantitative research initiatives as needed to complement tracking work, addressing emerging client questions or strategic priorities

Who We're Looking For

• Experience – We’d love for you to have 7+ years’ experience working in consumer insights, consumer research or in an analyst/strategy role at a technology company, with significant experience in tracking research.

• Your degree(s) – Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!

• Passion – An enthusiasm for technology solutions, data driven approaches, and strategic thinking. You enjoy staying up to date on industry trends and developments in fields like cybersecurity, blockchain, IoT, machine learning, cloud computing and IT infrastructure. Small talking or deep diving on commercial technology fuels you.

• Client-centric – Proven experience nurturing and building relationships with clients, understanding their goals and ensuring we deliver on those and confidently providing strategic guidance to them.

• Leadership – You can mentor and inspire junior team members.

• Data driven – Expert at working with tracking data to identify trends and insights. Advanced data visualization skills using tools such as Excel, PowerPoint, Google Docs and Slides.

• Data analysis techniques and software – Experience with the following data analysis techniques would be awesome: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint / discrete choice analysis. Experience with statistical packages, like SPSS or Q, are a plus.

• Communication and storytelling – Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct manner. You have great verbal communication skills as well and are highly skilled at presenting to groups and sharing your point of view.

• Curiosity and critical thinking – You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick. Whether it’s understanding why one marketing message is more effective than another or what consumers think we could be using AI for in the future, you can always find something interesting to sink your teeth into. Simply put, you love to learn.

• Self-starter – Internally-motivated who continuously strives to get things done well, regardless of challenges encountered.

• Expert multitasker – Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organized is a must for managing projects!

• Hawk-eyed attention to detail – Errors don’t get past you and you are always focused on ensuring high levels of quality control and reporting.

• Great Team Member – Team player who is able to work collaboratively and harmoniously within a team and across teams. You will roll up your sleeves to help get the job done and no task is beneath you. You welcome feedback because you have a zest for learning and growing.

Position Type

This is a full-time, exempt position.

What We Offer

We embrace the current era of work and what it means to be a best-in-class employer. We understand the flexibility that is required to recruit and retain incredible talent, whether it’s empowering you to do your best work from the comfort of your home or supporting you if you need to take a mental health day for self-care and rest. Below is a unique blend of benefits tailored to meeting the ever-changing professional landscape.

• Flexible/Remote work with optional usage of our great offices in Playa Vista and New York

• Given where our clients are based, you must be either based on the west coast or willing to work west coast hours.

• Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s

• Medical, Dental, and Vision Insurance Plans

• 401K with company match

• 12 weeks paid Parental Leave

• Regular performance evaluations with opportunities for promotions and merit increases

• Educational and training reimbursement plan and other training and professional development opportunities

• Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)

• Resources available for mental health, inclusive care and family building

• NRGratitude – our company-wide employee recognition program

• Regular team/company events and activities including annual summer and holiday parties

• Pet friendly headquarters and pet insurance options

Our Commitment

Diversity, equity, and inclusion is at the center of all our practices to ensure that NRG is a place where people from all identities and backgrounds can thrive. NRG is committed to recruiting and retaining diverse talent by supporting their growth through learning programs, internal mobility, affinity group participation and leadership development. Our differences make us a stronger workforce and enhance our creativity and innovation. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity regardless of race, color, religion, sex, age, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

Compensation

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $100,000 - $130,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.