Market Research Analyst (Temporary)

ActBlue; Somerville (MA); Remote; USD 66,000 - 91,000; Full time

Job summary

A nonprofit organization is seeking a Market Research Analyst to measure the effectiveness of marketing initiatives and support data-driven decision making. The role requires a Bachelor's degree and strong analytical skills, including experience with Excel and SQL. This is a full-time remote position with competitive benefits and a salary range of $66,950 – $90,600.

Benefits

Unlimited time-off policy

Fully paid health insurance for employees and families

Employee Assistance Program

Qualifications

• 2-4 years of experience manipulating, analyzing, and reporting on data sets.
• Strong skills in quantitative analytics with Excel and data visualization tools.
• Experience in statistical modeling and managing third-party research vendors.

Responsibilities

• Measure and report campaign and media effectiveness.
• Drive analysis for a long-term brand tracker.
• Collaborate to optimize ads and deliver actionable insights.

Skills

Quantitative analytics

Data visualization

SQL

Education

Bachelor’s Degree in relevant field

Tools

Excel

HubSpot

Google Analytics

Job description

WHO WE ARE:

ActBlue is a nonprofit that builds tech and infrastructure for Democratic campaigns, progressive-aligned causes, and people trying to make an impact in order to fuel long-term, people-powered change. If you’ve ever given online to a Democrat or progressive organization, chances are you’ve used our powerful online fundraising platform.

We put power in the hands of small-dollar donors and help thousands of groups — from presidential candidates to environmental organizations — build grassroots movements. We envision a democracy where everyone looking to make progressive people-powered change can easily and effectively deploy their resources, energy, and creativity to shape our country and futures. Each and every one of us, from the political activists to the tech innovators to the customer service pros, is fully committed to our mission.

THE OPPORTUNITY:

To measure the impact of the brands’ narratives and visual representations based on established personas and identified company metrics.

The Market Research Analyst collaborates closely with the marketing team to identify the long-term value of the ActBlue brands, identify established and emerging industry and marketing trends, maintain a pulse on shifts in audience behaviors and appetites, and provide informed Marketing-performance updates and recommendations to the organization. The Market Research Analyst will report and support the Market Research Director in data visualization and reporting.

WHAT YOU WILL DO:

• Measure and report campaign, media (print, social, website, events, etc), messaging, and creative effectiveness for each marketing initiative.
• Support market research objectives based on key challenges, helping with research study design, execution, and reporting.
• Drive day-to-day analysis and reporting for a long-term brand tracker to quantify the impact of ActBlue marketing efforts over time.
• Partner with creative, growth, brand, and/or strategic marketing teams to optimize ads, report on in-market performance, and deliver actionable insights.
• Query and gather data across multiple platforms, including HubSpot, Google Analytics, social listening, and others, to build stories and reports.
• Provide ad hoc and regular analysis and reporting to support the ActBlue organization in understanding the category, competitors, and the ActBlue brand.
• Monitor marketing activities in the non-profit, fundraising, political technology, and fintech industries to inform on shifts in trends, positioning, and consumer sentiment.
• Collaborate with ActBlue Outreach and ActBlue Technical Services Data and Research departments to measure and assess demographic, geographic, behavioral, psychographic, and attitudinal changes across ActBlue personas.
• Build actionable and data-visualized reports that answer key business questions and educate colleagues on best practices in market research.
• Additional duties as assigned.

WHAT YOU BRING:

• Bachelor’s Degree in mathematics, finance, statistics, economics, psychology, marketing, or computer science, and 2-4 years of experience manipulating, analyzing, and reporting on a wide variety of data sets.
• Strong quantitative analytics skills with Excel (including graphs and pivot tables), SQL, and data visualization tools required; can transform complex data sets into simple visuals and dashboards.
• Experience in statistical and predictive modeling, regression analysis, and data mining.
• Experience managing third-party research vendors.
• Experience supporting brand marketing initiatives with quantitative and qualitative data.
• Intermediate knowledge of marketing research providers in the industry.
• Experience with CRM-based analysis.
• Demonstrated ability to communicate ideas and analysis both verbally and in writing to a non-technical audience.

WORK & BENEFITS SNAPSHOT

This posting is for a full-time, remote, salaried position. Travel may be required on a limited basis to attend all-staff and departmental retreats (1-2 times per year). Additional travel may be required for select positions.

Registered States

Arizona, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin, Wyoming, and Washington D.C.

*ActBlue is currently registered to support remote work in the states listed above, and may register in additional states as needed. If you are located in a state not listed, we may still be able to proceed with your application, but the offer process may take longer to accommodate registration requirements.

Work Location

This is a full-time, remote, salaried position.

Work Schedule

Roles predominantly require availability during established business hours (Mon-Fri) and during critical election season times; nontraditional hours may be required as needed.

Travel Requirements

Travel may be required on a limited basis to attend all-staff and departmental retreats (1-2 times per year). Additional travel may be required for select positions.

Work Environment

ActBlue is committed to fostering an inclusive and belonging remote-first culture. Employees work with distributed teams across all U.S. time zones. Roles require extended technology usage and proficiency with virtual tools such as Zoom and Slack. Regular attendance in virtual meetings is inherent to every position.

Supervisory Responsibilities

This position has no direct supervisory responsibilities.

Salary Range Details

Salary Range: 66,950 – 78,800 – 90,600

Benefits

• Flexible work schedules and an unlimited time-off policy
• Fully paid and trans-inclusive health, dental, and vision insurance for employees and their families; plus fully-paid health reimbursement arrangement to use for out of pocket expenses and fully-paid short- and long-term disability
• Fully paid basic and AD&D life insurance and a voluntary supplemental life insurance option
• Dependent and health care flexible spending account options
• Employee Assistance Program (EAP) benefits for employees
• Automatic 2% Employer-paid 401K contribution, plus up to an additional 6% match on employee contributions
• A minimum of three months paid medical, family and parental leave (for all new parents, adoptions included)
• Commuter or home-office benefits, including a $1,000 home-office setup allowance for all new full-time remote employees
• Additional perks including quarterly snack deliveries and digital subscriptions to the Boston Globe & New York Times

ActBlue is unable to sponsor work visas at this time.

UNION INFORMATION

The terms and conditions of this position may be subject to a collective bargaining agreement with the Campaign Workers Guild, the exclusive bargaining agent of covered ActBlue employees.

BACKGROUND CHECKS

As part of our hiring process, ActBlue will conduct a background check at the time of offer. This will be completed in compliance with applicable laws and will not be initiated without your consent.

INCLUSION STATEMENT FROM ACTBLUE

ActBlue is committed to equal employment opportunities and fostering a diverse, inclusive workplace. We celebrate unique perspectives, honor the dignity of all individuals, and recognize that diverse backgrounds and identities strengthen our mission.

If you’re passionate about our work and see yourself in this role, we encourage you to apply—even if you don’t meet every requirement.

We also provide reasonable accommodations for individuals with disabilities throughout the hiring process and employment. To request an accommodation, email [e-mail].

*ActBlue will never ask candidates to buy equipment, nor will we email from anything other than an actblue.com or actbluetech.com email address.