Market Research Analyst 1, 2, Senior

Salt River Project; Tempe (AZ); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Pension Plan

401(k) plan

Medical, vision, dental, and life ins.

PTO

Parental leave

Wellness programs

Disability plans

Tuition assistance

Employee Resource Groups

Job summary

Salt River Project in Tempe, AZ, seeks a Market Research Analyst 1, 2, or Senior to analyze customer populations, develop segmentation strategies, and support marketing campaigns with data-driven insights.

The role emphasizes self-direction, collaboration with internal clients, and building tools for tracking marketing effectiveness in a hybrid Arizona workplace.

Qualifications

• Excellent communication and research skills.
• Experience with customer data analysis is a plus.
• Experience with database tools and marketing data is preferred.

Responsibilities

• Build and maintain a customer segmentation database focused on demographics and behavior.
• Manage relationships with vendors providing database and software tools for segmentation.
• Lead development of guidelines for utilization of segmentation data.
• Assist internal clients in using segmentation data to meet business objectives.
• Perform sophisticated data mining for customer segmentation and analysis.
• Lead all segmentation analyses and provide user-friendly reports.
• Provide quantitative analytics to Marketing to measure campaign effectiveness.
• Offer strategic direction to Marketing from analytic campaign tracking and segmentation data.

Skills

Communication

Research

Education

Bachelor's degree in a relevant field

Tools

Access

Excel

Word

PowerPoint

Job description

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Market Research Analyst 1, 2, Senior

Location: Tempe, AZ, US

Date: Sep 23, 2026

Requisition ID: 20548

Join us in building a better future for Arizona!

SRP is one of the largest public power and water utilities in the U.S. providing electricity to approximately one million customers in the greater metropolitan Phoenix area. Since its founding in 1903, SRP has fostered a culture of stewardship and customer service consistently ranking as an industry leader in customer service according to J.D. Power and named one of Arizona's best employers by Forbes. SRP continues to adapt to its changing business environment by seeking innovative ways to reimagine utility service and the provision of critical resources essential to the life and economy of Arizona.

Why Work at SRP

At SRP, we foster an inclusive work environment and believe everyone should have a fair chance to work, regardless of who they are. That’s why we value teams with diverse perspectives, experiences, and backgrounds to help SRP deliver on its mission of providing reliable, affordable and sustainable water and power.

SRP's success is rooted in our employees' happiness, health, and safety. That's why we offer a comprehensive benefits package to meet the needs of our employees and enhance their well-being. In addition to competitive pay and performance incentives, eligible employees can take advantage of the following benefits:

• Pension Plan (at no cost to the employee)
• 401(k) plan with employer matching
• Available your first day: Medical, vision, dental, and life insurance
• Over 200+ hours of PTO (includes vacation days, holidays, floating holidays, and sick leave)
• Parental leave (up to 4 weeks) and adoption assistance
• Wellness programs (including access to a recreation and fitness facility)
• Short and long-term disability plans
• Tuition assistance for both undergraduate and graduate programs
• 10 Employee Resource Groups for career development, community service, and networking

Summary

Responsibilities will focus on providing analysis for SRPs customer population with emphasis on customer segmentation profiles, strategies and data mining. Manage SRPs customer segmentation software tools effectively to provide valuable insights to internal clients. Work with internal clients to develop tracking tools for marketing campaigns. As a senior analyst, must be self-directed, proactive and attentive to satisfying clients requests with quality deliverables.

• Builds and maintains a customer segmentation database with a focus on demographic and behavioral variables.
• Manages relationships with vendors who provide database and software tools for customer segmentation.
• Lead the development of strategies, procedures and guidelines for utilization of customer segmentation data.
• Assist internal clients in using segmentation data to meet business objectives.
• Performs sophisticated data mining for customer segmentation and analysis.
• Lead all customer segmentation analysis and provide user-friendly reports as requested.
• Provide quantitative analytic support to Marketing to measure campaign effectiveness.
• Provide strategic and tactical direction to Marketing based on the blending of analytic campaign tracking and thorough customer data segmentation analysis.

Education

A bachelor's degree relevant to the assignment from an accredited institution is preferred.

Experience

This position may be filled at one of three levels outlined below, based on the candidate’s relevant education, experience, or a combination of both that demonstrates the required knowledge, skills, and competencies.

Level 1— Associate: In lieu of a degree, 4 years of relevant experience or an equivalent combination of education and experience totaling 4 years may be considered.

Level 2 – Journey: Minimum 2 years of relevant experience required. In lieu of a degree, 6 years of relevant experience or an equivalent combination of education and experience totaling 6 years may be considered.

Level 3 – Senior: Minimum 5 years of relevant experience required. In lieu of a degree, 9 years of relevant experience or an equivalent combination of education and experience totaling 9 years may be considered.

Eligibility for advancement (progression) to the next level in the same role is based on overall job performance, mastery of all functional responsibilities, and time in position, as assessed by the supervisor.

Additional Requirements and Qualifications

Excellent communication and research skills and expertise in Access/Excel/Word/PowerPoint. Excellent interpersonal skills to effectively interface with middle, senior, and executive management. Project work will require project planning and coordination with clients and vendors, overall project management and meeting client expectations.

Hybrid Workplace

SRP currently offers a hybrid workplace, which allows employees whose jobs can be performed remotely, and who have sufficient technical capability, to telework up to three days per week. Although teleworking is available, all employees must live and work in Arizona.

Drug/Alcohol Policy Statement

To promote the safety and well-being of our employees, customers, and the communities we serve, SRP is committed to maintaining a drug/alcohol free work environment. Although marijuana may now be legal in Arizona, except as otherwise specified under Arizona law, SRP considers it to be an illegal drug for the purpose of our drug/alcohol policy because marijuana remains illegal at the federal level. Any candidate found to be impaired during the hiring process or who has the presence of an illegal drug or unauthorized substance in their system during the pre-employment drug/alcohol test may be disqualified from further consideration in the hiring process.

Equal Opportunity Employer Statement

Salt River Project (SRP) is committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, disability, genetic information, military status, or any other protected status under applicable federal, state or local law.

Work Authorization

All candidates must be legally authorized to work in the United States.
Currently, SRP does not sponsor H1B visas, OPT, or other employment-related visa's.