Market Research Analyst
Intellibright
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Benefits offered by this job
Job summary
Intellibright is seeking a Market Research Analyst to support industry, persona, and geographic research for client content and strategy. The role emphasizes owning research projects end-to-end rather than data entry, with a strong emphasis on actionable insights and collaboration across strategy and content teams.
The position is part-time or internship, located in Austin, TX with hybrid in-office days. Ideal for self-directed students or early-career researchers who want real project ownership
Qualifications
- Pursuing a degree in Marketing, Communications, Business, Journalism, Sociology, or related field.
- Strong research instincts and ability to work with government data tools.
- Excellent written communication and ability to summarize complex findings.
- Detail-oriented, organized, and able to track sources.
- Comfortable working independently with light supervision.
Responsibilities
- Investigate industries to uncover key insights, trends, and competitive dynamics.
- Build buyer personas using Census, Pew, and industry sources.
- Research demographics, budgets, income, and psychographic drivers.
- Translate data into clear, actionable insights for writers and strategists.
- Support client interviews and case studies with quotes and data points.
Skills
Education
Tools
Job description
Market Research Analyst
Location: Austin, TX (Hybrid. In office Monday, Wednesday, and Friday)
Role Type: Part-Time / Internship
Department: Strategy and Content
We are a fast-growing digital marketing agency that works across dozens of industries, from home services and healthcare to legal and real estate. We are looking for a curious, driven Market Research Analyst to join our team on a part-time or internship basis.
This is not a passive data-entry role. You will own real research projects that directly shape the strategy and content our team uses every day. Your findings will inform how we position clients, write better copy, and win new business.
You do not need agency experience. We are looking for sharp, self-directed researchers who take pride in finding the real answer, not just the first one.
Intellibright is an award-winning digital marketing agency helping mid‑market and enterprise organizations accelerate growth through Paid Media, SEO, Analytics, Website Development, Content, Social Media, and AI Visibility.
We believe marketing should be accountable to business outcomes. Our clients rely on us for strategic thinking, measurable performance, operational excellence, and innovative solutions that help them outperform competitors and achieve meaningful growth.
- Investigate assigned industries to uncover key insights, trends, and competitive dynamics
- Identify major customer pain points, including internal challenges, marketing frustrations, and how businesses experience working with marketing agencies
- Document best practices, target customer profiles, and sensitivity considerations unique to each industry
- Surface keyword opportunities, ideal marketing channels, and strategic options including local market factors
- Build and deepen buyer personas using sources such as the U.S. Census Bureau (ACS), Pew Research Center, and industry publications
- Research demographic makeup, average budgets, income ranges, and psychographic drivers for key customer segments
- Translate raw data into clear, actionable insights that writers and strategists can apply immediately
- Research neighborhoods, landmarks, and local identifiers that strengthen local SEO targeting for client campaigns
- Conduct seasonal and storm‑related research to inform timely content and campaign strategies
- Research best practices for agency deliverables including case studies, press releases, and blog content
- Identify emerging formats, citation benchmarks, and audience expectations by content type
- Assist with gathering client quotes, testimonials, and data points to support case study development
- Support the coordination of brief client conversations or surveys
- Get oriented with Intellibright's client roster, industries, and internal research systems
- Complete your first full industry research assignment end to end
- Begin contributing directly to active client deliverables
- Own a growing portfolio of research projects with minimal supervision
- Build out detailed persona and demographic profiles across multiple client industries
- Become a reliable resource for research requests across the content and strategy teams
- Deliver consistent, high‑quality outputs that writers and strategists use directly
Good research is the foundation of everything we do at Intellibright. When we understand an industry deeply, we write better content, build smarter strategies, and win more for our clients. When we do not, everything downstream suffers.
This role exists because we take research seriously. We want someone in this seat who is genuinely curious, rigorous in their process, and proud of getting the answer right. If that is you, the work you do here will shape how we serve clients across dozens of industries.
If you are excited by the idea of becoming an expert in industries you have never worked in, and helping a real agency perform better because of what you find, we would love to meet you.
- Hybrid role with in‑office presence required Monday, Wednesday, and Friday; Tuesday and Thursday are flexible
- Fast‑moving environment with real ownership and clear expectations from day one
- Collaborative teams that value clarity, accuracy, and doing the work right
- 16+ years of profitable, self‑funded growth
- Currently pursuing a degree in Marketing, Communications, Business, Journalism, Sociology, or a related field
- Strong research instincts and comfort working with government data tools such as the U.S. Census Bureau and Pew Research Center
- Excellent written communication skills with the ability to translate complex findings into clear summaries
- Detail‑oriented and organized; you track sources and document your process
- Comfortable working independently and managing multiple projects with light supervision
- Curious by nature; you ask why before accepting what you find at face value
- Familiarity with Google Docs, Sheets, or similar productivity tools
- Experience with SEO tools such as Semrush, Ahrefs, or Google Trends is a plus
- Background or coursework in data analysis, sociology, demographics, or public policy is a plus
- Experience writing research briefs, reports, or structured summaries is a plus
- Hourly Rate: Up to $30/hr based on experience
- Hours: 10 to 20 hours per week with a flexible schedule built around your coursework
- Portfolio: A growing portfolio of real research deliverables you can share with future employers
- Mentorship: Mentorship from experienced strategists and content leads
- Experience: Hands‑on exposure to SEO, content strategy, paid media, and local marketing from the inside
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