Market Launch Sales Lead

Goodie Bag Co; Northern (KY); On-site; USD 70,000 - 120,000; Full time

Job summary

Goodie Bag Co is seeking a Market Launch Sales Lead to take the city-by-city rollout across the United States, starting with New York City. You will parachute into new markets, build early momentum through door-to-door outreach, and establish a strong initial partner base.

This highly mobile role rewards ownership, creativity, and resilience as you travel, live out of a suitcase, and work closely with the CEO and Head of Partnerships to scale the business.

Qualifications

• Proven success as a top performer in a previous sales role.
• Experience with cold sales or door-to-door sales models.
• Comfort selling in new environments with minimal context.
• Experience using HubSpot or similar CRM tools.

Responsibilities

• Lead on-the-ground launches in new U.S. cities.
• Establish early partner traction through in-person sales.
• Act as the first Goodie Bag presence in new markets.
• Lay the foundation for long-term market success.
• Conduct door-to-door sales with restaurants, cafes, bakeries, and food shops.
• Own cold outreach and in-person pitching in unfamiliar markets.
• Consistently close high-quality partners.

Skills

Top performer (sales)

Cold/door-to-door sales

Selling in new environments

HubSpot CRM

Tools

HubSpot

Job description

Before you read any further, read this carefully.

If this resonates with you, really resonates, then keep going.

No job is perfect. Most of us know that going in. But we also believe something important. Imperfection is often what makes work meaningful. It is what makes it worth showing up for, pushing through, and caring deeply about.

At Goodie Bag, we are not just building a company that changes how people support local food businesses and access affordable food. We are building the kind of company we wish more people got to work for.

A place where communication is open.
Where laughter is welcome.
Where respect is assumed, not earned through hierarchy.

A place where the work is hard, sometimes uncomfortably so, and where certain days will test you in ways you did not anticipate. A place where we aim for audacious goals, knowing they are only achievable if we work together and trust each other to work autonomously.

This is not a 9 to 5 role. If that is what you are looking for, this job is not for you. Building something with real, far-reaching impact does not fit neatly into office hours.

We are a small team taking on an initiative against competitors 150x our size. You have to want to be at the ground level. You have to understand that the work is real, the pace is real, and the expectations are real, but so is the reward when we reach the summit.

You will work alongside founders who care deeply about what they are building. You will work with a development team that built our app from scratch, people we are genuinely proud to call teammates. Our CEO may use the word stoked more than “normal” and our COO might run long distances more than “normal” too. But not normal is magic.

If you are energized by ownership, creativity, trust, and responsibility, this might be the place for you.

If you see yourself in this, if this feels like a place you would want to help shape rather than simply work within, read on.

The Role

This role exists to launch cities.

As a Market Launch Sales Lead, you will be responsible for taking Goodie Bag city by city across the United States, starting with New York City. You will parachute into new markets, build early momentum through door-to-door sales, establish a strong initial partner base, and help set each city up for long-term success before moving on to the next market.

This is a highly mobile, high-energy role designed for someone who thrives on travel, autonomy, and building from zero. You will spend significant time on the road and should expect to be deeply embedded in new cities for extended periods.

Core Responsibilities

New Market Launch

• Lead on-the-ground launches in new U.S. cities
• Establish early partner traction through in-person sales
• Act as the first Goodie Bag presence in new markets
• Lay the foundation for long-term market success
• Conduct door-to-door sales with restaurants, cafes, bakeries, and food shops
• Own cold outreach and in-person pitching in unfamiliar markets
• Consistently close high-quality partners

Partnership Building

• Build trust quickly with local operators
• Identify neighborhood-level opportunities in each city
• Create early advocates within each market

Operational Collaboration

• Work closely with the CEO and Head of Partnerships
• Use HubSpot to manage pipeline and track outreach
• Provide market-specific insights to improve sales playbooks

Market Handoff

• Support smooth transition to local ownership when applicable
• Document learnings and best practices from each market
• Help refine launch strategy as the company scales

Experience

Required

• Proven success as a top performer in a previous sales role
• Experience with cold sales or door-to-door sales models
• Comfort selling in new environments with minimal context
• Experience using HubSpot or similar CRM tools

Must Haves

• Willingness to travel extensively and for long durations
• Comfort living out of a suitcase for extended periods
• Strong self-management and discipline
• Ability to build rapport quickly in new cities

Bonus

• Previous experience selling to restaurants or food and beverage businesses
• Experience launching new markets or territories
• Strong intuition for local food scenes and operator dynamics

Mindset & Fit

• Energized by travel, movement, and new environments
• Comfortable being the first sales presence in a market
• Resilient, adaptable, and persistent
• Relationship-driven, not transactional
• Motivated by ownership, impact, and results
• *Bonus points if you have worked at a startup and do not shy away from the ebbs and flows, but find joy and fulfillment in the challenges.
• **More bonus points if an LLM does not write your cover letter. We want to hear from YOU.

Compensation & Growth

• Commission: Clear, performance-based commission structure
• Equity: Equity participation available, based on experience and impact
• Opportunity to grow into senior sales or market leadership roles as the company scales

Who This Role Is Not For

This role is likely not a fit if:

• You prefer sedentary or location-based roles
• You are not excited by frequent or extended travel
• You are uncomfortable walking into businesses unannounced
• You want a highly structured environment with rigid processes
• You are looking for predictable routines