Market Insights Analyst: Data-Driven Storytelling

NielsenIQ; Washington (District of Columbia, CO); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NielsenIQ is seeking a Research Analyst to support end-to-end quantitative research projects, transforming survey data into actionable insights for major CPG clients. You will develop client-ready reports, dashboards, and compelling narratives while collaborating with senior researchers in a fast-paced environment.

Ideal candidates will have strong analytical skills, excellent English, and experience with survey-based research.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, Economics, Social Sciences, or a related field.
• Experience in quantitative market research, consumer insights, customer insights, or related analytical roles.
• Strong analytical skills with the ability to interpret data and generate meaningful business insights.
• Desirable experience working with survey-based research and quantitative datasets.
• Proven ability to develop reports, presentations, and executive-ready deliverables.
• Strong storytelling and communication skills, with the ability to translate complex findings into clear recommendations.
• Excellent project management and organizational skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Advanced English proficiency (written and spoken), with confidence interacting with North American clients and global stakeholders.

Responsibilities

• Support end-to-end quantitative research projects from study setup to final delivery.
• Analyze survey-based data and translate findings into actionable insights.
• Develop reports, presentations, dashboards, and client-facing deliverables with accuracy.
• Create compelling storylines linking findings to market context and recommendations.
• Participate in questionnaire reviews, survey testing, and quality control activities.
• Collaborate with senior researchers and cross-functional teams to shape client recommendations.
• Contribute to syndicated and custom research across consumer goods, retail, shopper, and insights topics.
• Engage with internal and external stakeholders, providing updates and supporting client discussions.
• Ensure data quality, reports, and presentations through thorough validation and review.
• Build expertise in research methodologies, analytical tools, and industry trends across multiple projects.

Skills

Quantitative analysis

Data interpretation

Storytelling

Client communication

Project management

Education

Bachelor's degree (Marketing, Business, Statistics, Economics, Social Sciences)

Job description

NielsenIQ is seeking a Research Analyst to support end-to-end quantitative research projects, transforming survey data into actionable insights for major CPG clients. You will develop client-ready reports, dashboards, and compelling narratives while collaborating with senior researchers in a fast-paced environment.

Ideal candidates will have strong analytical skills, excellent English, and experience with survey-based research.