Market Information Manager – Campaign Planner

Bank of America; Lincoln (RI); On-site; USD 75,000 - 110,000; Full time

Job summary

Bank of America is seeking a Campaign Planner to support pre‑campaign targeting analytics, design, development and delivery of audience targeting for demand generation marketing. You will collaborate with managers, data engineers, DBAs and legal/risk teams to identify target audiences and translate business requirements into technical specs.

You will also become the SME for product eligibility parameters and ensure compliant data use, contributing to both online and offline channel campaigns

Qualifications

• Basic understanding of relational database structures
• Experience using Python, SAS, SQL, UNICA, Salesforce Marketing Cloud or similar tools and a desire to improve proficiency

Responsibilities

• Capture strategic ideas and identify key data sources
• Translate specifications into targeting code and run pre-sizing analytics
• Serve as SME for product eligibility parameters and data usage
• Ensure compliance with legal/risk requirements in data usage
• Support multi-channel targeting through both online and offline channels

Skills

Python

SAS

SQL

BRD writing

Project management

Communication

DOE knowledge

Education

High School Diploma / GED

Tools

UNICA

Salesforce Marketing Cloud

Job description

Job Description

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in‑office culture that supports collaboration, engagement, and career development. Our approach includes clear in‑office expectations, while providing an appropriate level of flexibility based on role‑specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description

This job is responsible for achieving goals through coding and/or metadata management, support and technical direction for platforms and operations, providing input into the design. Key responsibilities include interacting extensively with managers and partners across the enterprise to identify, research, analyze and resolve complex problems or to develop significant process enhancements. Job expectations include translating business needs into technical requirements for supported platforms and ensuring all systems support conform to business needs and specifications.

Role Description

The Targeting and List Production (TLP) team in the marketing department at Bank of America is searching for highly qualified individuals to support marketing operations through design, development, and delivery of pre campaign targeting analytics in support of demand generation marketing.

Campaign Planners on team TLP interface with Strategic Marketing Managers, Data Science Engineers, Database Administrators, and Legal/Risk/Compliance partners as part of a work group effort to help identify targeted audiences qualified for Bank of America products and services. Individuals are responsible for capturing strategic ideas, identifying key data sources, converting specifications into code, and running initial pre‑sizing analytics of the opportunity. In addition, each campaign planner is responsible for being the Subject Matter Expert (SME) for the product eligibility parameters of the particular product or service being targeted. They will also be responsible for understanding the permissible/legal use of the data used for targeting to ensure alignment with all necessary legal/risk/compliance expectations.

Your work will feed targeted list assets into both online and offline channels including Email, Direct mail, Authenticated Webpage, Authenticated Mobile App, ATM, Monthly Statements, Outbound Call Centers, Inbound Call Centers, Financial Centers and more.

As a Campaign Planner on Team TLP, you will have the unique opportunity to learn something about everything in marketing -- products, online and offline channels, design of experiment (DOE), reporting, post campaign analytics -- as you become the Bank’s recognized SME and expert in the specific area of pre campaign targeting analysis.

Key Activity Areas

• Project management
• Data exploration
• Population sizing
• Data extraction
• Design of experiment (DOE)
• Legal review of data usage
• Offline/online channel management.

Required Qualifications

• Basic understanding of relational database structures and principles
• Basic exposure and/or experience using Python, SAS, SQL, UNICA, Salesforce Marketing Cloud or other database access tools with a strong desire to build even greater proficiency in these types of tools
• Ability to build and interpret business requirements documents (BRD) and translate defined requirements into detailed targeting specifications
• Detail oriented
• Excellent verbal and written communication skills
• Comfortable communicating complex issues to a wide variety of both technical and non‑technical audiences, front line workers and senior executives in either one to one or group settings
• Experience working in a fast‑past environment and managing multiple priorities
• Project management experience

Desired Qualifications

• Knowledge of direct marketing campaign process including DOE construction, campaign design, measurement and tracking
• Experience working in the financial industry
• Willing to question the status quo and take assignments to lead a group of peers on capability improvement initiatives

Skills

• Attention to Detail
• Collaboration
• Project Management
• Recording/Organizing Information
• Technical Strategy DevelopmentData Collection and Entry
• Decision Making
• Oral Communications
• Solution Delivery Process
• Technical Documentation
• Active Listening
• Analytical Thinking
• Business Process Analysis
• Continuous Improvement
• Data Quality Management

Minimum Education Requirement

High School Diploma / GED / Secondary School or equivalent

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The following laws or regulations restrict or prohibit the hiring of individuals with certain specified criminal history for the position: FDIC

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift

1st shift (United States of America)

Hours Per Week

40