Market Editor & Trends Intelligence

Twelve NYC; Seattle (WA); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Disability,  

Mental Health Mondays

Generous Paid Time Off

Paid Parental Leave

Summer Fridays

Discretionary bonuses

Job summary

Twelve NYC is seeking a Market Editor who is commercially minded and culturally fluent to shape the future of innovation. The role involves identifying signals across culture, commerce, and consumer behavior, then translating them into actionable opportunities for Twelve and its clients.

Embedded in a high-growth creative company, you will lead trend briefs, reports, and sessions, use AI-enhanced research, and collaborate with Creative, Development, and Account teams to move insights into client

Qualifications

• 2–4 years in editorial, insights, trend forecasting, innovation, media, creative branding, or adjacent fields.
• Experience working across consumer-facing industries and brands.
• Strong understanding of luxury, retail, hospitality, beauty/wellness, lifestyle, or consumer culture ecosystems preferred.
• Experience developing client-facing insights or thought leadership preferred.
• Deep curiosity and obsession with culture, consumer behavior, brands, and emerging trends.
• Strong editorial instincts and pattern recognition ability.
• Commercial mindset with the ability to translate insights into business opportunity.
• Strong writing, synthesis, and presentation skills.
• Highly proactive and self-directed, energized by ambiguity and building something new.
• Able to naturally connect dots across industries, platforms, and behaviors.

Responsibilities

• Continuously monitor shifts across culture, consumer behavior, retail, hospitality, beauty, wellness, luxury, AI, technology, experiential, creator economy, and emerging brands.
• Identify early-stage trends, white space opportunities, competitive movements, and category disruptions.
• Translate market intelligence into strategic opportunities for Twelve and its clients – translated into product/revenue driving outcomes.
• Produce sharp, concise, visually driven intelligence reports and editorial-style insights for internal and external distribution.
• Develop weekly trend briefs, opportunity alerts, competitive intelligence updates, and cultural pulse reports to be published internally and externally.
• Lead internal and external sessions on market insights and trend observations monthly.
• Contribute to monthly deep dives, quarterly forecasts, and cross-sector pattern analysis.
• Utilize AI tools and platforms to accelerate research, signal detection, monitoring, and reporting.
• Combine AI-powered analysis with human judgment, taste, prioritization, and commercial thinking.
• Collaborate on the launch of substack and “twelve editorial” platform.

Skills

Editorial experience

Insights gathering

Trend forecasting

Commercial mindset

Job description

Twelve NYC is seeking a Market Editor who is commercially minded and culturally fluent to shape the future of innovation. The role involves identifying signals across culture, commerce, and consumer behavior, then translating them into actionable opportunities for Twelve and its clients.

Embedded in a high-growth creative company, you will lead trend briefs, reports, and sessions, use AI-enhanced research, and collaborate with Creative, Development, and Account teams to move insights into client