Market Director - Advisory

Principal Financial Group; United States; On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Pension Eligible

Time Off Program

Job summary

Principal Financial Group is seeking an experienced Market Director - Advisory to drive growth across Broker-Dealer and RIA channels. You will partner with internal wholesalers to deliver investment solutions, build client relationships, and present portfolio construction guidance to financial professionals.

You will lead territory development, support product launches, and deliver educational events. Travel up to 50% is expected; strong communication and consultative selling are essential.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 10+ years of financial services industry experience, preferably in investment sales, wholesaling, asset management, or advisor relationship management.
• Strong knowledge of investment products, financial markets, and portfolio construction concepts.
• Demonstrated success building relationships and driving sales results through Broker-Dealer and RIA distribution channels.
• Experience presenting to financial professionals and leading educational events.
• Excellent presentation, communication, and consultative selling skills.
• Ability to travel, up to 50%.

Responsibilities

• Develop and manage a designated territory in partnership with Internal Wholesalers to achieve sales goals and increase market share.
• Build and maintain strong relationships with financial professionals through regular in-person meetings, virtual consultations, and ongoing communication.
• Drive new business opportunities, retain assets, and support the execution of asset retention initiatives.
• Consult with advisors on a broad range of investment solutions, including Mutual Funds, ETFs, Model Portfolios, SMAs, Index Funds, Alternatives, Retirement Solutions.
• Provide timely market insights, portfolio construction guidance, product education, and performance information.
• Identify advisor needs and recommend investment strategies and solutions aligned with their business objectives.
• Support product launches, corporate initiatives, key accounts, conferences, and marketing campaigns.
• Create and deliver impactful sales presentations, product workshops, and educational events for financial professionals.
• Respond to advisor inquiries, provide sales and marketing materials, and assist with escalated service matters when needed.
• Maintain accurate records of advisor interactions and business development activities within CRM systems.
• Travel as needed to support territory management, advisor meetings, conferences, and industry events.

Skills

Relationship building

Sales

Communication

Presentation skills

Consultative selling

Independent work

Collaboration

Market knowledge

Education

Bachelor’s degree

Tools

Envestnet

Job description

What You’ll Do

We are seeking an experienced sales professional to drive growth and strengthen relationships across Broker-Dealer and Registered Investment Advisor (RIA) channels. In this Market Director - Advisory role, you will serve as a trusted partner to financial professionals, delivering market insights, portfolio construction expertise, and investment solutions that help advisors grow their businesses and better serve clients.

• Develop and manage a designated territory in partnership with Internal Wholesalers to achieve sales goals and increase market share.
• Build and maintain strong relationships with financial professionals through regular in-person meetings, virtual consultations, and ongoing communication.
• Drive new business opportunities, retain assets, and support the execution of asset retention initiatives.
• Consult with advisors on a broad range of investment solutions, including:
• • Mutual Funds
  • ETFs
  • Model Portfolios
  • Separately Managed Accounts (SMAs)
  • Index Funds
  • Alternative Investments
  • Retirement Solutions
• Provide timely market insights, portfolio construction guidance, product education, and performance information.
• Identify advisor needs and recommend investment strategies and solutions aligned with their business objectives.
• Support product launches, corporate initiatives, key accounts, conferences, and marketing campaigns.
• Create and deliver impactful sales presentations, product workshops, and educational events for financial professionals.
• Respond to advisor inquiries, provide sales and marketing materials, and assist with escalated service matters when needed.
• Maintain accurate records of advisor interactions and business development activities within CRM systems.
• Travel as needed to support territory management, advisor meetings, conferences, and industry events.

*Sales positions are eligible for sales incentives whereby total compensation may far exceed base salary depending on individual performance. This role has an annual incentive target of 125% in addition to the base salary.

Positioned where financial services meet technology, Principal creates financial tools that assist our customers in living better lives. We are proud to be a purpose-oriented organization, guided by our mission to ensure financial security is within everyone’s reach. Our mission, integrity, and customer dedication have made us a reliable leader for more than 140 years!

Who You Are

• Bachelor’s degree or equivalent combination of education and experience.
• 10+ years of financial services industry experience, preferably in investment sales, wholesaling, asset management, or advisor relationship management.
• Strong knowledge of investment products, financial markets, and portfolio construction concepts.
• Demonstrated success building relationships and driving sales results through Broker-Dealer and RIA distribution channels.
• Experience with Envestnet and other advisor technology platforms.
• Strong understanding of investment product distribution and advisor support.
• Experience presenting to financial professionals and leading educational events.
• Excellent presentation, communication, and consultative selling skills.
• Ability to work independently while collaborating effectively with internal partners and stakeholders.
• Ability to travel, up to 50%.

Licensing

Preference given to candidates who already hold industry licenses. Candidates not currently licensed must obtain the following within 90 days of hire:

• Securities Industry Essentials (SIE)
• Series 7
• Series 65 or 66

Salary Range Information

This position offers a competitive compensation package consisting of a base salary combined with incentive earnings. The base salary will provide financial stability, while the incentive component offers additional earning potential based on performance metrics.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$100000 - $100000 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Work Authorization/Sponsorship

At this time, we are not considering applicants who require any form of immigration sponsorship to work in the United States now or in the future. This includes F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, and similar visas. For more information on work authorization requirements, please use the following links:

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Ethics Code

In Principal Asset Management positions, you are required to observe an Investment Code of Ethics regarding conduct and personal trading for yourself and those living with you. Other positions within the organization may have similar obligations.

Experience Principal

At Principal, we believe in forming connections both personally and professionally. Together, we’re crafting a future for financial services that is guided by purpose – and that begins with you. Our success depends on the outstanding experiences, backgrounds, and talents of our employees. We provide support to our employees in the same way as our customers. Our inclusive and competitive benefits protect physical, financial, and social well-being. Check our careers site to learn more about our purpose, values, and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.