Market Director

Familytreecares; Denver (CO); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Family Tree Company, a premier private-pay home care and care management company, seeks an experienced healthcare sales leader with ownership of a territory and strong leadership support. The role emphasizes delivering concierge-level service and building partnerships with hospitals, physicians, and senior living communities.

The candidate will oversee a branch team, manage scheduling, recruiting, client grievances, regulatory compliance, and billing, while fostering growth and community

Qualifications

• Leadership experience with proven results in a supervisory role.
• Experience managing a team and coordinating scheduling/ops in a care setting.
• Experience in home care or related healthcare services.

Responsibilities

• Build and lead a high-performing team of professionals across levels.
• Serve as the face of the brand with community partners and influencers.
• Support sales with high-level meetings and pitches to senior living communities and corporate partners.
• Provide managerial oversight for scheduling, recruiting, client grievances, regulatory compliance, AR coordination, and payroll/billing.
• Handle escalated client complaints and ensure grievances are resolved efficiently.
• Develop recruiting strategies to attract high-performing care providers.
• Coordinate with Case Manager/Nurse Case Manager on caregiving tasks and scheduling needs.
• Collaborate on bi-annual QAPI processes and with accounting on collections.

Skills

Leadership

Team management

Communication

Scheduling

Healthcare knowledge

Adaptability

Education

High school diploma

Bachelor's degree

Job description

Description

Family Tree Company is a premier private-pay home care and care management company serving older adults and medically complex clients across Texas, Colorado, Florida and Oklahoma. We are known for concierge-level service, deep clinical credibility, and strong partnerships with hospitals, physicians, case managers, and senior living communities.

We are also part of a fast-growing healthcare services organization recognized on the INC 5000 list of America’s Fastest Growing Companies — offering both stability and meaningful growth opportunity.

If you are an experienced healthcare sales professional who wants ownership of a territory, strong leadership support, and real earning potential, this role is built for you.

ROLE AND RESPONSIBILITIES

• Builds a high-performing team of professionals ranging from experienced to entry-level.
• Partners with the Business Development team to serve as the “face” of the brand in the marketplace, meeting with influential members of the community such as trust officers, wealth advisors, elder law attorneys, and insurance companies.
• Assists the sales team with high level meetings and pitches to senior living communities and other corporate partnerships and relationships.
• Provide managerial oversight for all administrative/back-end operational functions of the branch, including scheduling, care provider recruiting, client grievance procedures, regulatory compliance, AR coordination, and billing/payroll.
• Handle escalated client complaints while ensuring that the grievance procedure is efficient and thorough.
• Build a high performing scheduling team that can communicate effectively with both clients and caregivers.
• Partner with Recruiter to develop effective strategy to recruit high performing care providers to deliver a premier client experience aligned with Family Tree’s expectations.
• Ensure that schedulers are effectively assisting the Case Manager/Nurse Case Manager team with any routine caregiving/nursing tasks and responsibilities, including corresponding with the clients on scheduling needs and concerns to ensure a consistent schedule and satisfactory service.
• Collaborate with regulatory consultant bi-annual QAPI process on a quarterly basis as established.
• Partner with Operations Specialist and Accounting team with regard to collections. Accounting is the first line of defense for collections and helps drive accountability for collections, and the Market Director is responsible for and has authority over collections.
• Responsible for ensuring accurate billing and payroll adherence to internal processes and deadlines.
• Execute corporately directed processes and procedures and track/monitor various quality metrics (e.g. client complaints, hospitalizations, discharges) and provide quarterly report-outs.
• Perform other reasonably related duties or cross-cover as needed or as assigned by the immediate supervisor/management level personnel.
• Responsible for being an ambassador for the Organization within the community for the purpose of growth
• Perform other reasonably related duties or cross-cover as needed or as assigned by the immediate supervisor/management level personnel.

ADDITIONAL SKILLS

• Eager to deliver exceptional care to clients and willing to go above and beyond to satisfy clients and care providers
• Positive team player who can collaborate well with all staff and hold team accountable.
• Adaptable and flexible in handling urgent scheduling requests and needs (e.g., client issues that arise at any moment).
• Excellent communication and interpersonal skills.
• Ability to handle stress well.
• Ability to successfully manage a team and drive results.
• Passion for taking care of older adults and persons with disabilities.
• Respectful and professional.
• Organized and detail oriented.
• Can manage time well and work efficiently.
• Able to coach and support team members in meeting organizational goalS

Requirements

QUALIFICATIONS AND EDUCATION REQUIREMENTS

• High school diploma required. Bachelor's degree preferred.
• 3+ years of experience in a Leadership role with proven results
• Employee management experience preferred, but not required
• Strong candidates have experience working in the home care industry (or related industry – hospice, home health, hospital, etc.)

OTHER REQUIREMENTS

• Ability to drive when required in accordance with company policy.
• Prolonged periods of sitting at a desk and working on a computer