Market Development Representative

Homebot; United States; Hybrid; USD 50,000 - 55,000; Full time

Benefits offered by this job

Medical (Aetna)

Dental (Aetna)

Vision (VSP)

401(k) match

Pet insurance

Flexible Vacation Policy

Parental Leave 12 Weeks

Hybrid Working Model

Job summary

Homebot is seeking a Market Development Representative to scale our Sales Team by qualifying inbound leads. This entry-level role is based in our Denver, CO office with a hybrid model (in-office Tue–Thu; remote Mon & Fri).

The compensation includes a base salary range of $50,000–$55,000 with a $15,000 quota-driven variable component and equity opportunities as part of total compensation. You will collaborate with Sales & Marketing and report to the SMB Sales Manager.

Qualifications

• 1–2 years of sales or related experience converting inbound leads.
• Tech-savvy with CRM use and prospecting tools.
• Strong verbal and written communication.
• Ability to manage multiple leads and stay organized.
• Team player with collaboration across Sales & Marketing.

Responsibilities

• Lead Qualification: Evaluate and qualify inbound leads to determine fit for the sales process; book a demo or set a meeting.
• Lead Nurturing: Develop and maintain relationships with leads through calls, emails, and resources.
• Communication: Explain products/services and understand leads' needs.
• Information Gathering: Collect budget, timeline, and decision process details.
• Collaboration: Work with Sales & Marketing to ensure smooth lead handoff and strategy refinement.
• Reporting: Maintain records of interactions and provide reports on qualification metrics.
• Continuous Learning: Stay updated on industry trends and product knowledge.
• Tool Mastery: Use ZoomInfo, Salesforce, Outreach, LinkedIn, and Sales Navigator.

Skills

Tech-Savvy

Communication

Sales Aptitude

Organizational Skills

Team Player

Adaptability

Customer Focus

Tools

ZoomInfo

Salesforce

Outreach

LinkedIn

Sales Navigator

Job description

At Homebot, we believe every team member plays a vital role in bringing our mission to life. We do this by keeping a clear focus on culture, engagement, and creating an environment where people are valued and can thrive.

Homebot is a Homeownership Platform for Lenders and Real Estate, Title & Insurance Agents that drives Client retention and Partner referrals. Homebot’s “special sauce” is that it helps homeowners and homebuyers (aka: our customer’s clients) to build wealth through homeownership. Our customers include Mortgage Lenders, Real Estate Agents, Banks, Credit Unions, Loan Servicers, Insurance agencies and Title Companies.

We need a Market Development Representative to continue to scale our Sales Team and qualify inbound leads. This opportunity offers an entry-level position within a dynamic and fast-paced organization. The role is crafted to help you build the foundational skills not only for your career but to advance within our company as we continue to expand.

This is a full-time position based in our Denver, CO office. We have a hybrid work model in place where you will be expected to be in-office on Tuesdays, Wednesdays and Thursdays (with the option to work from home on Mondays & Fridays).

Compensation Philosophy: Homebot is committed to offering competitive pay and benefits that reflect industry standards and individual expertise. Compensation is determined based on a variety of factors, including skills, qualifications, and professional experience. In addition to base salary and bonus, all full-time employees are eligible to receive Equity Appreciation Rights (Stock Units) as part of their total compensation package, providing an opportunity to share in Homebot’s long-term growth and success. The number of units and vesting schedule are typically determined within the first 90 days of employment, based on role, level, and contribution.

Compensation: This role has an annual targeted base salary range of $50,000 - $55,000, with variable compensation at a quota of $15,000 (with uncapped commission potential via our comp model).

For additional details on our total benefits package, please review the section “Why Homebot?” at the end of this job description.

What You’ll Be Accountable For:

• Lead Qualification: Evaluate and qualify inbound leads to determine their fit and readiness for the sales process. Book a demo or set a meeting depending on outcome.

• Lead Nurturing: Develop and maintain relationships with leads through various communication channels, providing relevant information and resources.

• Communication: Effectively communicate with leads through phone calls, emails, and other channels to understand their needs and educate them on the company's products or services.

• Information Gathering: Gather essential information about leads, such as budget, timeline, and decision-making process, to assist the sales team in the next stages of the sales cycle.

• Collaboration: work closely with Sales & Marketing to ensure a smooth transition of qualified leads and refine lead generation and follow-up strategies based on feedback and performance analysis.

• Reporting: Keep detailed records of interactions with leads and provide regular reports on lead qualification and conversion metrics.

• Continuous Learning: Stay updated on industry trends, product knowledge, and sales techniques to enhance performance.

• Leveraging and mastering various tools, systems and applications that the broader sales teams use or have access to, including zoom info, salesforce, outreach, sales navigator and other tools that may come into use.

Experience & Qualifications:

• 1 - 2 years worth of sales, or related experience converting inbound leads and other related functions.

• Tech-Savvy: a quick learner who is comfortable using CRM software and leveraging various prospecting tools such as zoom info, salesforce, linkedin, outreach, nooks and other related applications.

• Communication Skills: Strong verbal and written communication skills to effectively engage with leads.

• Sales Aptitude: Basic understanding of sales processes and the ability to identify potential opportunities.

• Organizational Skills: Excellent organizational and time-management skills to handle multiple leads simultaneously. Speed to lead is mission critical.

• Team Player: Ability to collaborate effectively with all teams.

• Adaptability: Flexibility to adapt to changing priorities and strategies.

• Customer Focus: A customer-centric mindset with a focus on providing value to leads.

Bonus Points:

• You are familiar with Real Estate and/or Mortgage Lending and the different stakeholders involved with homeownership

Collaboration:

• This role will report to the Manager, SMB Sales

• You will work closely with Sales & Marketing

Characteristics of a Homebot Market Development Representative

• Patient, friendly and a stellar attitude/coachable!

• A Solutions Creator who takes initiative and proactively adds value

• A quick learner, eager to grow by helping wherever needed!

• Confident, adaptable self-starter who thrives in a fast-paced environment

• Efficiency-focused - always looking for new processes and tools to increase efficiency

• Collaborative, gritty, and resourceful

• A positive, ‘get it done’ attitude

• Action-oriented – won’t sit around and wait for someone else to do it

• Passionate about the details - nothing slips through the cracks!

• You are always curious; you maintain a learner’s mind in all aspects of the job, identifying and testing assumptions to get to the heart of a situation!

• You are ambitious and get stoked about joining a scaling team, where you can own initiatives, take on hats outside your role, and evolve this position to deliver maximum value to our teams and your career

• Humble, hard-working, and motivated

Culture and Values Mission

Homebot values and is enriched by a variety of perspectives. We believe that everyone comes from a diverse set of backgrounds and each member brings different skills to the group.

Homebot is proud to be an equal opportunity employer and we encourage all applicants to apply. All qualified applicants will receive consideration for employment, transfer, or promotion opportunities without regard to race, color, religion, gender, gender identity or expression, sexual orientation including transgender status, national origin/ancestry, genetics, pregnancy, disability, age, marital status, familial status or veteran status. Research shows that underrepresented groups may hesitate to apply unless they meet every requirement. If this role excites you, we encourage you to apply even if you don’t check every box!

Who We Strive To Be as Homebotters:

• We are Humbly Hungry

• We are Courageously Authentic

• We Challenge Limiting Beliefs

• We Keep our Eye on the Ball, Hand in the Dirt

• We win, lose and grow as a team, together!

Read about how we rolled out these values to the organization!

Why Homebot?

We believe in a collaborative, fun work environment. And when we say we have an awesome culture, we mean it. The team members, aka Homebotters, are not only passionate about our product, but also about how they interact with each other. We encourage one another to grow, learn, and continuously improve, and to have fun doing it. We are professional when we need to be and goofy when it’s time to celebrate a win. We realize we might be a little biased so we encourage you to visit BuiltinColorado’s Best Places to Work list (#37) for 2026!

With the mortgage and tech industries being highly male-dominated, we're proud to be a tech company in the mortgage space with ~40% female employees across the organization.

Perks/Benefits:

• Medical (Aetna) / Dental (Aetna) / Vision (VSP)

  • Homebot covers 99% for the employee and 70% for dependents For 2 PPO plans

• 401(k) match

  • Homebot matches 100% on the first 3% and an additional 50% on the next 2% (Homebotter contributes 5% and receives 4% from Homebot!)

• Pet insurance

• Legal insurance

• Flexible Vacation Policy - we believe in taking care of yourself & rewarding team members so we offer a flexible time off policy!

• 6 days of Sick/Mental Health time

• Paid Parental Leave - 12 Weeks!

• Access to Wellhub with employer discount (previously known as Gympass)

• Hybrid Working Model

• Budget for Home Office Setup

• Denver EcoPass for light rail and bus system

• Office location in RiNo neighborhood in Denver with complimentary parking

• Weekly lunch delivery service in-office on Thursdays

• Quarterly offsite events like Rockies games, holiday parties, etc.

• Free Employee Assistance Program & Mental Health Coaches

• Continuing Education / Tuition Reimbursement Program

• Annual Training Budget for Professional Development