Market Development Representative

Sazerac; Paso Robles (CA); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Job summary

Sazerac is seeking a Market Development Representative to drive growth for our diverse spirits portfolio across assigned accounts. This role focuses on growing volume, improving distribution, and delivering retail promotions in grocery, liquor, and convenience channels.

You will leverage trends and data to educate customers, lead distributors in-store activities, and meet KPI targets while coordinating with internal teams.

Qualifications

• Bachelor's degree or equivalent experience.
• Minimum 1 year of professional field sales experience in alcohol-beverage or CPG.
• New graduates should have a sales/marketing internship or related experience.
• Proven volume achievements and ability to hit distribution and retail promo goals.
• Valid driver's license and ability to travel within territory.

Responsibilities

• Craft and implement growth strategies for assigned accounts to boost brand share.
• Educate customers using trends and category data to drive sales and brand building.
• Lead distributors with in-store selling, marketing, and account execution.
• Support achievement of volume objectives for core brands in the portfolio.
• Plan and execute programs for distribution, merchandising, displays, and retail promotions.
• Build rapport with customers by understanding their needs and requirements.
• Serve as the main communication link between customers, wholesalers, and internal teams.
• Monitor KPIs to ensure sales goals are met.

Skills

Sales experience

Communication skills

Data analysis

Mobility

Time management

Education

Bachelor's degree or equivalent

Tools

Sales analytics tools

Job description

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Company/Location Overview

Why Sazerac?

• Innovative and Forward-Thinking:Join a company that values innovation and excellence and is driving the future of the beverage industry.
• Rich Tradition:Join a team with a strong heritage of craftsmanship and quality, creating memorable experiences for our customers.
• Collaborative Environment:Work in an inclusive, collaborative atmosphere where your ideas and expertise are valued.
• Career Growth:Benefit from continuous learning opportunities and career development programs to advance your career.

Job Description/Responsibilities

Join us in being the key partner for off-premise locations (grocery stores, convenience stores, and liquor stores) to achieve volume and distribution sales goals for our brands across Sazerac's diverse spirits portfolio! Each day in your assigned territory brings new opportunities to connect consumers with their favorite brands.

What You’ll Be Doing:

As a Market Development Representative, you and your team will play a pivotal role in our success story. The role involves:

• Crafting Solutions for Growth:Implement and manage innovative solutions to boost business for assigned accounts, ensuring Sazerac brands soar in market share.
• Brand Building:Use consumer and category trends as your toolkit to educate customers, solve challenges, and skyrocket sales – building brands is an art.
• Distribution:Lead distributors with in-store selling, marketing, and account execution.
• Volume Objectives:Help achieve volume objectives for the core brands in our diverse portfolio.
• Strategic Programs:Implement and execute programs that deliver on distribution, merchandising, display, and retail promotional goals – turning plans into results.
• Rapport Building:Develop mutually valuable rapport with assigned customers by understanding their needs and requirements.
• Communication & Collaboration:Take center stage as the communication lead between key customers, wholesalers, and our internal dream team.
• KPI Monitoring:We track established Key Performance Indicators (KPIs) to ensure we consistently reach our goals.

*Job responsibilities may vary by state depending on regulatory requirements for the state.

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Qualifications/Requirements

Do you have an achievements-based resume?

Highlight your sales accomplishments!

• Education: Bachelor's degree or equivalent experience.
• Experience: Minimum 1 year of professional field sales experience in alcohol-beverage or CPG (consumer packaged goods) industries. New college graduates are required to have a sales/marketing internship or full/part-time sales role (preferably in consumer-packaged goods) and/or sales competition experience.
• Results Driven: Proven volume achievements and ability to deliver on distribution and retail promotional goals.
• Technical Savvy: Demonstrated successful use of sales data analytics and tools to drive sales results, identify market trends, and produce measurable results.
• Mobility: A valid driver's license and ability to travel within an assigned territory is required.
• Schedule: Flexibility to work non-traditional hours, including evenings and weekends.
• Location: Live in or near the territory.
• Expenses: Ability to personally cover ordinary and essential business expenses that will be promptly reimbursed.
• Compliance: Required to obtain a solicitor’s permit in any state.

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Culture and Benefits

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.

The annual salary range for this role is $65,000 - $95,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

For roles within our commercial team - the Salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cell phone reimbursement. Please ask your Talent Acquisition Partner for more information about our total rewards package. Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.