Market Development Representative

Krispy Krunchy Foods; Altoona (PA); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k) with Company Match

Wellness Program

Unlimited Paid Time Off

Ongoing Team Member Development

Job summary

Krispy Krunchy Foods seeks a Market Development Representative to drive sales growth and build operator partnerships across an assigned territory. You will identify opportunities, onboard new operators, and support market expansion through hands-on field activities.

The role requires strong relationship-building, prospecting, and organizational skills to manage a dynamic, fast-paced field environment while delivering sales targets and brand growth.

Qualifications

• High school diploma or GED.
• ServSafe Food Handler Certification or ability to obtain within 60 days.
• Minimum 3 years of field sales, business development, or territory management experience.
• Strong communication, negotiation, relationship-building, and organizational skills.
• Ability to travel extensively and work in a fast-paced field environment.

Responsibilities

• Achieve market sales targets through lead generation, new business acquisition, sales funnel progression, operator onboarding, and distribution of new products and initiatives.
• Identify, prospect, and develop new business opportunities through cold calling, networking, referrals, relationship building, and market analysis.
• Manage and maintain an active sales funnel with consistent follow-up and accurate pipeline progression.
• Qualify prospective operators and locations to ensure alignment with company standards and long-term success.
• Partner with Store Opening teams to support onboarding and pre-opening readiness.
• Conduct pre-store opening checklists and prepare new operators for opening with clear expectations and timelines.
• Analyze market trends, sales performance, and territory opportunities to prioritize efforts.
• Spend time in the field building relationships, generating leads, and executing sales best practices.
• Support implementation and distribution of new products, programs, promotions, and initiatives within the market.
• Maintain reporting and CRM data accuracy to track opportunities and performance.

Skills

Communication

Negotiation

Relationship-building

Organization

Multitasking

Problem-solving

Travel readiness

Driver's license

Education

High school diploma or GED

ServSafe Food Handler Certification

Tools

Salesforce

Microsoft Office

Job description

Description

The Market Development Representative is responsible for driving sales growth and new

business development within an assigned territory by identifying, developing, and

converting qualified opportunities into successful operator partnerships. This role is

focused on expanding market presence, achieving sales objectives, and supporting new

operators through onboarding and early-stage business development.

This role requires strong relationship-building, prospecting, communication, and

organizational skills, along with the ability to manage multiple priorities in a fast-paced

field environment.

The ideal candidate is goal-oriented, self-motivated, adaptable, and capable of building

strong operator relationships while driving market growth and brand expansion.

Essential Duties And Responsibilities

• Achieve assigned market sales targets related to lead generation, qualified new business acquisition, sales funnel progression, operator onboarding, and distribution of new products and initiatives.
• Identify, prospect, and develop new business opportunities through cold calling, networking, referrals, relationship building, and market analysis.
• Manage and maintain an active sales funnel, ensuring consistent follow-up, pipeline accuracy, and timely progression of opportunities.
• Qualify prospective operators and locations to ensure alignment with company standards, operational expectations, and long-term business success.
• Partner closely with Store Opening teams to support customer funnel management, pre-opening readiness, onboarding coordination, and successful transition into operations.
• Conduct Pre-store Opening checklist and prepare new operators for opening by ensuring they understand processes, timelines, expectations, and available support resources.
• Analyze market trends, sales performance, and territory opportunities to effectively prioritize efforts and develop strategic action plans.
• Spend significant time in the field building relationships, generating leads, conducting follow-up visits, and executing sales best practices.
• Support implementation and distribution of new products, programs, promotions, and operational initiatives within the assigned market.
• Maintain accurate reporting, documentation, pipeline tracking, and customer information within company systems and CRM platforms.
• Solve practical business challenges by identifying actionable solutions and escalating issues when needed to support operator success.
• Foster strong relationships with operators, store teams, suppliers, and internal business partners.
• Support onboarding and field training efforts for new Market Development Representatives as needed.
• Represent the brand professionally and consistently while reinforcing company standards, culture, and values.
• Maintain clear communication with Regional Sales Leaders regarding market conditions, pipeline activity, opportunities, risks, and business performance.

Requirements

• High school diploma or GED required.
• Current ServSafe Food Handler Certification, or ability to obtain within the first 60 days.
• Minimum 3 years of field sales, business development, or territory management
• experience.
• Strong communication, negotiation, relationship-building, and organizational skills.
• Demonstrated ability to manage multiple priorities and work effectively in a fast-
• paced field environment.
• Strong problem-solving and decision-making abilities with the ability to adapt
• quickly to changing priorities.
• Ability to work cross-functionally and collaborate effectively with multiple
• departments and stakeholders.
• Comfortable working independently while maintaining accountability to goals and
• performance expectations.
• Proficiency with Microsoft Office Suite, email platforms, CRM systems, and
• internet-based applications.
• Familiarity with Salesforce or similar CRM platforms preferred.
• Ability to travel extensively within the assigned market, including overnight travel as
• needed.
• Valid driver’s license with a clean driving record and ability to meet company travel
• requirements.

Benefits

• Medical, Dental, and Vision Insurance
• 401(k) with Company Match
• Wellness Program
• Unlimited Paid Time Off
• Ongoing Team Member Development