Market Development Manager (Columbus, OH)

Allstate; Dayton (OH); Hybrid; USD 54,000 - 66,000; Full time

Job summary

National General, part of The Allstate Corporation, seeks a Direct Sales Marketing Manager Senior Consultant to own local marketing in Columbus, OH hybrid role and drive new business via local dealerships and partners.

The role requires developing local marketing plans, producing newsletters, managing social content, tracking ROI, and promoting the Affinity program to regional businesses. High school diploma and 3+ years preferred.

Qualifications

• High School Diploma or GED (Preferred).
• 3+ years of experience preferred.
• Experience in local marketing and events is a plus.

Responsibilities

• Calls on local dealerships and partners to build referrals.
• Plans local marketing strategy with Sales leadership.
• Produces monthly marketing newsletters.
• Manages local social pages with Marketing.
• Tracks event results and ROI; builds a strong events list.

Skills

Active Learning

Adaptability

Business Integrity

Customer Relationships

Customer Service

Local Marketing

Marketing

Marketing Events

Office Administration

Persuasion

Planning Ability

Researching

Sales

Social Orientation

Time Management

Education

High School Diploma or GED

Job description

National General is a part of The Allstate Corporation, which means we have the same innovative drive that keeps us a step ahead of our customers’ evolving needs. We offer home, auto and accident and health insurance, as well as other specialty niche insurance products, through a large network of independent insurance agents, as well as directly to consumers.

Job Description

The Direct Sales Marketing Manager Senior Consultant is responsible for ownership of local marketing activities for a given geography including but not limited to field planning, scheduling and executing local and corporate marketing events, promotions and business driving activities and creating, executing, managing and tracking activities and results of new store opening business driving plans. This role will also market daily to local dealerships and other business partners to build presence in the marketplace and increase new business growth.

Key Responsibilities:

*Hybrid - Location specific to Columbus, OH. Needs to live in the Columbus, OH area due to weekly commute.

• Calls on local dealerships and other business partners to build relationships and increase referrals
• Works with Sales leadership to plan local marketing strategy and outside marketing activities
• Produces monthly marketing newsletters by collecting information throughout each month
• Works together with marketing to manage local social pages
• Tracks event results and continuously builds a list of events with the best return on investment
• Works to proactively sell Affinity program to local businesses within the assigned region and monitor account activity to produce desired results

Education

• High School Diploma or GED (Preferred)

Experience

• 3 or more years of experience (Preferred)

Supervisory Responsibilities

• This job does not have supervisory duties.

Education & Experience (in lieu)

• In lieu of the above education requirements, an equivalent combination of education and experience may be considered.

Skills

Active Learning, Adaptability, Business Integrity, Customer Relationships, Customer Service, Local Marketing, Marketing, Marketing Events, Office Administration, Persuasion, Planning Ability, Researching, Sales, Social Orientation, Time Management

Compensation

Base Pay: 60,000.00 USD

Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger - a winning team making a meaningful impact.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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To view the EEO Know Your Rights poster, click here. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs.

To view the FMLA poster, click here. This poster summarizes the major provisions of the Family and Medical Leave Act (FMLA) and tells employees how to file a complaint.

It is the Company's policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee’s terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.

National General Holdings Corp., a member of the Allstate family of companies, is headquartered in New York City. National General traces its roots to 1939, has a financial strength rating of A- (excellent) from A.M. Best, and provides personal and commercial automobile, homeowners, umbrella, recreational vehicle, motorcycle, supplemental health, and other niche insurance products. We are a specialty personal lines insurance holding company. Through our subsidiaries, we provide a variety of insurance products, including personal and commercial automobile, homeowners, umbrella, recreational vehicle, supplemental health, lender-placed and other niche insurance products.

Companies & Partners

• Direct General Auto & Life
• Personal Express Insurance
• Century-National Insurance
• ABC Insurance Agencies
• NatGen Preferred
• NatGen Premier
• Seattle Specialty
• National General Lender Services
• ARS
• RAC Insurance Partners
• Mountain Valley Indemnity
• New Jersey Skylands
• Adirondack Insurance Exchange
• VelaPoint
• Quotit
• HealthCompare
• AHCP
• NHIC
• Healthcare Solutions Team
• North Star Marketing
• Euro Accident

Benefits

National General Holdings Corp. is an Equal Opportunity (EO) employer - Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas. In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at [phone].

Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.

When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.