Market Development Manager (Columbus, OH) - National General

National General; Kentucky; On-site; USD 54,000 - 66,000; Full time

Job summary

National General is seeking a Direct Sales Marketing Manager Senior Consultant to own local marketing activities for a defined geography, including events, promotions and dealer outreach. This role requires living in the Columbus, OH area due to weekly commutes and offers a hybrid work arrangement.

You will work with Sales leadership to plan strategies, produce newsletters, manage social pages, and track ROI of events, building strong relationships with local dealerships and business partners to

Qualifications

• High School Diploma or GED required or preferred.
• 3+ years of experience in marketing or sales roles (preferred).
• Ability to build relationships with dealerships and partners.

Responsibilities

• Own local marketing activities for a given geography including field planning, scheduling and executing local and corporate marketing events, promotions and business driving activities.
• Create, execute, manage and track local store opening business driving plans.
• Market daily to local dealerships and other business partners to build presence in the marketplace and increase new business growth.
• Plan local marketing strategy with Sales leadership and outside marketing activities.
• Produce monthly marketing newsletters collecting information throughout each month.
• Manage local social pages with marketing.
• Track event results and continuously build a list of events with the best ROI.

Skills

Active Learning

Adaptability

Business Integrity

Customer Relationships

Customer Service

Local Marketing

Marketing

Marketing Events

Office Administration

Persuasion

Planning Ability

Researching

Sales

Social Orientation

Time Management

Education

High School Diploma or GED

Job description

National General is a part of The Allstate Corporation, which means we have the same innovative drive that keeps us a step ahead of our customers’ evolving needs. We offer home, auto and accident and health insurance, as well as other specialty niche insurance products, through a large network of independent insurance agents, as well as directly to consumers.

The Direct Sales Marketing Manager Senior Consultant is responsible for ownership of local marketing activities for a given geography including but not limited to field planning, scheduling and executing local and corporate marketing events, promotions and business driving activities and creating, executing, managing and tracking activities and results of new store opening business driving plans. This role will also market daily to local dealerships and other business partners to build presence in the marketplace and increase new business growth.

Key Responsibilities

• Hybrid - Location specific to Columbus, OH. Needs to live in the Columbus, OH area due to weekly commute.
• Calls on local dealerships and other business partners to build relationships and increase referrals
• Works with Sales leadership to plan local marketing strategy and outside marketing activities
• Produces monthly marketing newsletters by collecting information throughout each month
• Works together with marketing to manage local social pages
• Tracks event results and continuously builds a list of events with the best return on investment
• Works to proactively sell Affinity program to local businesses within the assigned region and monitor account activity to produce desired results

Education

• High School Diploma or GED (Preferred)

Experience

• 3 or more years of experience (Preferred)

Supervisory Responsibilities

This job does not have supervisory duties.

Education & Experience (in lieu)

• In lieu of the above education requirements, an equivalent combination of education and experience may be considered.
• Hybrid - Location specific to Columbus, OH. Needs to live in the Columbus, OH area due to weekly commute.

Skills

Active Learning, Adaptability, Business Integrity, Customer Relationships, Customer Service, Local Marketing, Marketing, Marketing Events, Office Administration, Persuasion, Planning Ability, Researching, Sales, Social Orientation, Time Management

Compensation

Base Pay: 60,000.00 USD

Joining our team

Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

National General Holdings Corp., a member of the Allstate family of companies, is headquartered in New York City. National General traces its roots to 1939, has a financial strength rating of A– (excellent) from A.M. Best, and provides personal and commercial automobile, homeowners, umbrella, recreational vehicle, motorcycle, supplemental health, and other niche insurance products. We are a specialty personal lines insurance holding company. Through our subsidiaries, we provide a variety of insurance products, including personal and commercial automobile, homeowners, umbrella, recreational vehicle, supplemental health, lender-placed and other niche insurance products.

Companies & Partners

Direct General Auto & Life, Personal Express Insurance, Century-National Insurance, ABC Insurance Agencies, NatGen Preferred, NatGen Premier, Seattle Specialty, National General Lender Services, ARS, RAC Insurance Partners, Mountain Valley Indemnity, New Jersey Skylands, Adirondack Insurance Exchange, VelaPoint, Quotit, HealthCompare, AHCP, NHIC, Healthcare Solutions Team, North Star Marketing, Euro Accident.

Benefits

National General Holdings Corp. is an Equal Opportunity (EO) employer – Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas. In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at [phone].

Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.

When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.