Market Development Manager

Eastman; New York (NY); Remote; USD 100,000 - 140,000; Full time

Job summary

Eastman is seeking a Market Development Manager to drive growth and sustain market initiatives. This role requires strategic planning, collaboration across functions, and a thorough understanding of market dynamics. Ideal candidates will have a Bachelor's in marketing and experience in strategic marketing, looking to make impactful contributions.

Benefits

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Qualifications

• 3+ years of strategic marketing or product marketing experience required.
• Deep curiosity about customers and markets.
• Critical thinking and decision-making abilities.

Responsibilities

• Develop and execute market segment plans to drive growth.
• Monitor effectiveness of initiatives and adjust strategies.
• Collaborate with stakeholders on market-facing projects.

Skills

Strategic marketing

Market understanding

Segmentation and targeting

Education

Bachelor’s Degree in marketing

MBA degree preferred

Job description

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The Market Development Manager (MDM) is responsible for the execution of strategy for market-facing initiatives to drive and sustain growth in assigned market segments. They develop and execute market segment plans while also monitoring their effectiveness and adjusting when necessary. Serves as an expert on EBME framework and coaches other Market Development Managers. Manages Stage-Gate projects through completion and/or serves as Marketing subject matter expert as needed. The MDM effectively collaborates and communicates with all relevant stakeholders within assigned market segment.

Location: Kingsport, TN or remote in the United States.

Responsibilities

• Contributes to the development of Addressable Market Maps and offers through cross-functional teams
• Responsible for determining best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executes the plan (either directly or indirectly) and monitoring its effectiveness
• Leads or supports growth projects as a Marketing resource by using the EBME framework to make quality strategic choices on all initiatives; assists others as needed
• Establishes and tracks metrics to ensure post launch efforts are contributing to segment’s strategy and performance; provides recommendation to Commercial leaders if changes are needed
• Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE) with Product Manager and Technology
• Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch
• Interfaces with leverage points through the value change to identify potential product and application opportunities and shares those with the commercial teams
• Performs special commercial / business projects or assignments as deemed necessary by business unit leadership.

Functional Skills:

• Continuously builds Industry/ Market understanding and insights
• Identifies Opportunities for differentiated growth
• Demonstrates segmentation and targeting
• Manges stage gate and other projects to develop new, differentiated products and services
• Develops the financial value case/entitlement for projects and tactics
• Develops the full marketing mix
• Develops value propositions and offers as well as implementation support
• Assesses solution feasibility
• Activates Markets

Qualifications

• Bachelor’s Degree in marketing discipline is required. MBA degree preferred
• 3+ years of strategic marketing or product marketing experience required
• In lieu of a marketing degree, minimum of 5 years prior experience in strategic marketing or product marketing roles
• A deep curiosity and inquisitiveness about customers and markets
• Ability to balance strategy with the day to day details to execute high-quality choices quickly
• Desire to collaborate with other functions to ensure that decisions consider the implications across products, businesses and segments
• Increasing capability in critical thinking and decision making skills
• Developing financial and business acumen

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Chemical Manufacturing and Personal Care Product Manufacturing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

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