Market Development Manager

Wyld; Louisville (KY); On-site; USD 72,000 - 88,000; Full time

Benefits offered by this job

11 paid holidays

120 hours of PTO

401K

Fully paid health, dental, and vision insurance

Job summary

A cannabis edibles company is seeking a Market Development Manager in Louisville, KY to drive customer acquisition and revenue growth. The role involves strategic planning, market visits, and collaboration with partners to expand market share. Candidates should have a strong background in business development, excellent communication skills, and the ability to multitask. This exempt position offers a competitive salary of $80,000/year, plus benefits including health insurance and PTO.

Qualifications

• Proven experience in Business Development/Market Expansion is required.
• Experience working with or alongside distribution organizations is essential.
• Familiarity with CRM and MS Office programs is a must.
• Excellent communication and customer service skills are needed.
• Ability to multitask in a fluctuating market is important.
• Good team player mentality is necessary.
• Language skills in English, both written and verbal, are required.
• Basic arithmetic math skills are necessary.
• Willingness to travel 50% for market visits is mandatory.
• Must be 21 years or older due to state regulations.

Responsibilities

• Develop and implement strategic plans for new market penetration.
• Conduct visits to key markets to enhance sell-in and product saturation.
• Collaborate with wholesale partners for sales presentations.
• Work with Marketing to create unique value propositions.
• Build and manage a prospect database for targeted markets.
• Develop partners and wholesalers for sales activities.
• Maintain interaction records in Salesforce CRM.
• Become an expert in company products and industry.
• Provide market feedback and support to sales staff.

Skills

Business Development/Market Expansion

Distribution organizations experience

CRM familiarity

Excellent communication skills

Customer service skills

Multitasking ability

Team player

Basic arithmetic skills

Tools

Salesforce CRM

MS Office

Job description

Overview

Join to apply for the Market Development Manager role at Wyld.

Description: Wyld, headquartered in the Pacific Northwest, produces cannabis edibles and beverages using real fruit and natural flavors. We are committed to our communities and the Earth, and our team embraces challenges and adventure. Wyld THC operates in AZ, CA, CO, IL, MA, MD, MI, MO, NM, NV, NY, OR, OK, WA, and across Canada; our CBD line is available nationwide.

Department

Department: CBD Sales

Location

Kentucky — Louisville

Compensation

$80,000 per year

Summary

A Market Development Manager will play a fundamental role in achieving ambitious customer acquisition and revenue growth objectives through targeted visits and implementation of growth strategies for key markets. You will be a key source of market intel and trends and will identify opportunities to expand market share, increase revenue, and maintain profitability. You must be comfortable with both inside and outside sales processes and plan for 50% in-market work.

Essential Duties and Responsibilities

• Develop and implement strategic plans to penetrate new markets, expand existing markets, and increase market share within Texas with possible expansion to surrounding states.
• Conduct extended visits to key markets to increase sell-in and product saturation, and provide intel and feedback on competitive landscape and product opportunities.
• Work closely with wholesale and third-party partners in markets, including sales presentations and distributor programming.
• Collaborate with Marketing to develop unique value propositions, displays, and positioning strategies for key accounts.
• Build, manage, and expand a database of prospects for each targeted market.
• Develop third-party partners and wholesalers to support sales-driving activities.
• Maintain accurate and up-to-date records in Salesforce CRM of all interactions and lead activities.
• Become an expert in Wyld products and industry knowledge.
• Collaborate with team and leadership to provide market feedback, support, and tools to account managers and other sales staff to drive sales in new areas.

Qualifications

• Proven experience in Business Development/Market Expansion
• Experience working with or alongside distribution organizations
• Familiarity with CRM and MS Office programs
• Excellent communication and customer service skills
• Able to multitask and work in a constantly fluctuating market
• Good team player
• Language: English, written and verbal
• Math skills: basic arithmetic
• Travel: 50% for market visits
• Must be 21 years of age or older (state regulatory requirement)

Benefits

As an exempt employee, you will receive a competitive salary of $80,000/year plus bonuses, 11 paid holidays, 120 hours of PTO, 401K, and fully paid health, dental, and vision insurance. Wyld is an equal opportunity employer.

Wyld is an equal opportunity employer.