Sales Manager

Wyldcanna; New York (NY); On-site; USD 108,000 - 132,000; Full time

Benefits offered by this job

Bonus potential

Paid holidays

401K

Job summary

Wyldcanna in New York City is seeking a Sales Manager to lead state-level strategies, grow revenue, and develop a high-performing field team. You will own execution across retail accounts and direct management of key partners, reporting to the Regional Director of Sales.

The role requires 7+ years in direct sales, cannabis or CPG experience, strong analytical and leadership skills, and a willingness to travel.

Qualifications

• 7+ years of direct sales, sales operations, or related field.
• Progressive sales experience or multi-state or regional leadership preferred.
• Strong understanding of B2B sales, distributor models, and regulated markets (cannabis or CPG strongly preferred).
• Demonstrated ability to develop talent, improve execution, and drive results across diverse markets.
• Strong analytical, communication, and decision-making skills.
• Comfortable operating in a fast-paced, evolving organization with significant travel.
• Must have experience working with a high sense of urgency in a team environment or independently.

Responsibilities

• Own overall sales performance and execution within the state.
• Develop and lead strategic plans that align with company objectives.
• Drive consistent execution of sales strategies across distribution and in-store presence.

Skills

Strong communication

Leadership

Analytical skills

B2B sales

English proficiency

Education

7+ years direct sales experience

Progressive multi-state/regional leadership

Knowledge of cannabis/CPG markets

Tools

Microsoft Office

Google Workspace

Slack

Jira

Job description

Sales Manager

Department: THC SALES

Employment Type: Full Time

Location: New York - New York

Reporting To: Regional Director of Sales

Compensation: $120,000 / year

Description

Headquartered in the Pacific Northwest, Wyld produces the best Cannabis tasting edibles and beverages on the market using real fruit and natural flavors. When adventure calls, we answer - always ready to embrace challenges, test boundaries, and push limits. Our company ethos is founded in strong values and our Pillars of Commitment to our communities and the Earth itself. Our ambitious team embraces challenges, tests boundaries, and is always ready for adventure. Wyld operates in AZ, CA, CO, IL, MA, MD, MI, MO, NM, NV, NJ, NY, OH, OR, OK, WA, and across all of Canada with more launches on the horizon.

Ability to excel in a fast-growing/fast paced environment delivering accuracy while managing to deadlines where adaptability is imperative.

Embody Wyld Core Values, The Wyld Way

• Make a Mark
• We Blaze Our Own Trail
• Brand First
• We Mean Business

Summary

The Sales Manager is responsible for driving revenue, managing state-level sales strategy, and developing a high-performing Sales team within a single market. This role owns execution across all retail accounts, including direct management of key accounts and strategic partnerships.

By instilling trust, leading from the front in the field, and thinking strategically, the Division Sales Manager will build a resilient and accountable team that consistently delivers against sales targets. Through hands-on coaching, data-driven decision making, and cross-functional collaboration, this role will drive market performance, operational alignment, and long-term growth.

Duties and Responsibilities

Market Leadership & Performance Ownership

• Own overall sales performance and execution within the state, including revenue growth, market share, and profitability
• Develop and lead strategic plans that align with company objectives and adapt to evolving market conditions
• Drive consistent execution of sales strategies, ensuring strong distribution, in-store presence, and customer experience

Team Leadership & Development

• Lead, coach, and develop a high-performing sales team, fostering a culture of accountability, ownership, and continuous improvement
• Establish clear expectations, performance standards, and development plans across the team
• Maintain a strong field presence to stay connected to team execution and market dynamics (60-80% of time in market)

Customer & Strategic Relationship Management

• Build and maintain strategic relationships with key accounts, partners, and stakeholders within the market
• Oversee account strategy and execution to support long-term growth and brand positioning
• Serve as a senior point of contact for critical customer needs and opportunities

Cross-Functional Alignment & Business Operations

• Partner with internal teams including Distribution, Operations, Finance, and Marketing to ensure alignment and execution excellence
• Support effective planning, forecasting, and resource allocation to drive effective execution
• Ensure adherence to company standards, processes, and regulatory requirements
• Leverage data and market insights to inform decisions, identify opportunities, and communicate performance to leadership
• Identify opportunities, risks, and market trends, and translate them into actionable strategies

Additional Responsibilities

• Take on additional leadership responsibilities and strategic initiatives as the business evolves

Qualifications

The qualifications listed below are representative of the knowledge, skills, education, experience, and abilities required to perform this role successfully.

Education & Experience

• 7+ years of direct sales, sales operations, or related field. CPG and wholesaler.
• Progressive sales experience or multi‑state or regional leadership preferred.
• Strong understanding of B2B sales, distributor models, and regulated markets (cannabis or CPG strongly preferred)
• Demonstrated ability to develop talent, improve execution, and drive results across diverse markets
• Strong analytical, communication, and decision-making skills
• Comfortable operating in a fast‑paced, evolving organization with significant travel
• Must have experience working with a high sense of urgency in a team environment or independently

Ability & Technical Skills

• Strong communication skills with the ability to effectively lead peers and communicate across teams.
• Ability to work with a strong sense of urgency while maintaining accuracy in a fast-paced manufacturing environment.
• Ability to read, write, and communicate effectively in English.
• Basic math skills, including addition, subtraction, multiplication, and division.
• Ability to handle confidential and sensitive information with professionalism and discretion.
• Familiarity with basic computer applications, including Microsoft Office, Google Workspace, and work management systems such as Slack, Jira, or similar platforms.
• Ability to travel occasionally between Company buildings or work sites, as needed.

Certifications & Compliance

• Must be at least 21 years of age, as required by applicable state regulations.
• Must successfully complete a pre-employment background check, where permitted by law.
• Must obtain and maintain all licenses, permits, certifications, or registrations required by applicable federal, state, provincial, or local laws and regulations.
• ServSafe Certification or Food Handler's Card is preferred, where applicable.

Additional Requirements

• Compliance with all company safety, sanitation, quality, and food safety policies is required at all times.
• Must be willing to work a flexible schedule

Benefits

• As a exempt employee, you'll receive a competitive salary of $120,000/yr. + bonus potential, 11 paid holidays, 120 hours of PTO, 16 hours of VTO, 401K,
• and fully paid health, dental and vision insurance.

Wyld is an equal opportunity employer