Market Development Lead, Gainesville

Campbell Soup Company; United States; On-site; USD 67,000 - 92,000; Full time

Benefits offered by this job

Medical

Dental

Disability

AD&D

Life insurance

401(k) match

Paid time off

Holiday pay

On-site fitness center access

On-site day care

Company store

ERGs

Volunteer program

Job summary

Campbell Soup Company is seeking an experienced sales professional to manage Independent Distributor Partner (IDP) engagement and drive market growth. You will build collaborative relationships with IDPs, support retailer needs, and leverage data to identify opportunities and plan actions.

You will work with cross-functional teams, identify market opportunities, and coordinate with store personnel to ensure successful promotions and item launches.

Qualifications

• 3+ years of related sales or CPG experience.
• Strong written and verbal communication, influencing, leadership and problem-solving skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight; relocate if required.
• Flexible hours based on business and retailer needs.

Responsibilities

• Engage Independent Distributor Partners (IDPs) to support customer service, sales growth, and market success.
• Identify resources, resolve retailer disputes, and coordinate with teams to reduce route disruption.
• Lead IDP meetings to understand needs, plan, and identify growth opportunities.
• Support retail development, merchandising, promotions, and retailer events.
• Use data to identify retailer requirements and communicate insights to partners.
• Build trust with store management, support item launches, and manage store resets.

Skills

Communication skills

Influencing

Leadership

Problem-solving

Analytical skills

Microsoft Excel

PowerPoint

Education

B.A. preferred

Tools

Internal sales systems

Job description

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Benefits

• medical
• dental
• short and long-term disability
• AD&D
• life insurance (for individual, families, and domestic partners)
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting
• Campbell’s offers unlimited sick time along with paid time off and holiday pay
• If in WHQ – free access to the fitness center
• Access to on-site day care (operated by Bright Horizons)
• company store
• Giving back to the communities where our employees work and live is very important to Campbell’s
• Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees

How You Will Make History Here

Independent Distributor Partner (IDP) Engagement

• Build collaborative relationships with IDPs to support customer service, sales growth, and local market success
• Recommend resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health
• Lead route consults and individual or group meetings with IDPs to understand needs, support planning, and identify growth opportunities

Retail Development

• Identify market opportunities, share insights with IDPs, and set targets for distribution, merchandising, promotions, and key retailer events
• Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours

Business Fundamentals

• Use data to identify retailer requirements, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners
• Build trust with store management and retail partners, support new item launches, planogram compliance, store resets, inventories, and service issue resolution
• Recruit potential IDPs for open routes, visit key accounts to identify opportunities, and apply retailer-specific knowledge across channels
• Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects. Demonstrate strong presentation, written, and verbal communication skills, along with proficiency in Microsoft Office and relevant internal sales systems

Who You Will Work With

• Partner with the Business Development Manager, Zone Sales Manager, retailers, warehouse teams, and IDPs to identify business constraints, opportunities, and needs

What You Bring to the Table

• 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree
• Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills
• Proficiency in Microsoft Excel and PowerPoint
• Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs
• Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market

Nice to Have

• B.A. preferred

Disclaimer The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Compensation & Benefits

• The target base salary range for this full-time, salaried position is between $67,000-$92,200
• Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training
• Total pay may include other forms of compensation
• In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment
• Please ask your Talent Acquisition Partner for more information about our total rewards package

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.