Market Development Lead

Campbell Soup Company; Northern (KY); Hybrid; USD 67,000 - 92,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

401(k) plan

Wellness program

Job summary

Campbell Soup Company is seeking a Market Development Lead to drive growth by partnering with Independent Distributor Partners and retailers. You will build strong relationships with IDPs, store leadership, and retailer decision makers to plan and execute sales strategies that expand market share.

You will deliver weekly and quarterly sales plans, identify opportunities, and coordinate with internal teams to support distribution, merchandising, promotions, and events.

Qualifications

• 3+ years of related sales or CPG experience (or 2+ years with a bachelor’s degree).
• Strong written and verbal communication, influencing, leadership, problem‑solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.

Responsibilities

• Build collaborative relationships with Independent Distributor Partners (IDPs) to support customer service and identify sales growth opportunities.
• Recommend resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
• Lead route consults as IDPs request; conduct meetings to understand needs, support planning, and identify growth opportunities.

Skills

Communication

Leadership

Problem solving

Analytical skills

Technical skills

Education

Bachelor's degree

Tools

Microsoft Excel

PowerPoint

Job description

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center.
• Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s.
• Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How You Will Make History Here…

The Market Development Lead (MDL) drives market growth and development by partnering and engaging with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs, store leadership, and key retailer decision makers, and uses disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.

Independent Distributor Partner (IDP) Engagement

• Build collaborative relationships with IDPs to support customer service and identify sales growth opportunities.
• Recommend optional resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
• Lead route consults as IDPs request; conduct optional business meetings with IDPs to understand needs, support planning, and identify growth opportunities.

Retail Development

• Deliver weekly, period, and quarterly sales plans and grow market share.
• Identify market opportunities and share insights with IDPs.
• Support retailer expectations by communicating, organizing, and planning targets for distribution, merchandising, promotions and key retailer events.
• Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.

Business Fundamentals

• Use data to identify retailer needs, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.
• Build trust with store management and retail partners, support new item launches, planogram compliance, store resets, inventories, and service issue resolution.
• Identify potential IDPs for open routes, visit key accounts to identify opportunities, and apply retailer-specific knowledge across channels.
• Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.
• Demonstrate strong presentation, written, and verbal communication skills, along with proficiency in Microsoft Office and relevant internal sales systems.

Who You Will Work With…

Partner with the Business Development Manager, Zone Sales Manager, retailers, warehouse teams, and IDPs to identify business constraints, opportunities, and needs.

What You Bring to the Table… (Must Have)

• 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree.
• Strong written and verbal communication, influencing, leadership, problem‑solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
• Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.

It Would Be Great if You Have… (Nice to Have)

• B.A. preferred.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between $67,000-$92,200. Individual base pay depends on work location and additional factors such as experience, job‑related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Are you our missing ingredient?