Market Development Lead, Saginaw

The Campbell's Company; Saginaw (MI); On-site; USD 67,000 - 92,200; Full time

Benefits offered by this job

Medical and dental insurance

401(k) matching plan

Unlimited sick time and paid time off

Access to fitness center

On-site daycare services

Job summary

The Campbell's Company is looking for a Market Development Lead to boost growth by collaborating with Independent Distributor Partners and retailers. This role focuses on fostering relationships and executing strategic initiatives in the market.

Candidates should possess strong sales experience, excellent communication skills, and proficiency in Microsoft tools. The position offers a competitive salary range and robust benefits starting day one.

Qualifications

• 3+ years of related sales or CPG experience or 2+ years with a bachelor's degree.
• Ability to travel locally and overnight.
• Ability to lift up to 50 pounds occasionally.

Responsibilities

• Develop relationships with Independent Distributor Partners and retail outlets.
• Drive market growth and execute sales plans.
• Use data to identify market opportunities and performance trends.

Skills

Sales experience

Excellent communication skills

Leadership skills

Analytical skills

Proficiency in Microsoft Excel and PowerPoint

Education

Bachelor’s degree

Tools

Microsoft Office

Job description

Market Development Lead (MDL)

The Market Development Lead (MDL) drives market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs, store leadership, and key retailer decision makers, and uses disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.

Responsibilities

Independent Distributor Partner (IDP) Engagement

• Build collaborative relationships with IDPs to support customer service, sales growth, and local market success.
• Recommend resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
• Lead route consults and individual or group meetings with IDPs to understand needs, support planning, and identify growth opportunities.

Retail Development

• Drive priority execution across the portfolio to deliver weekly, period, and quarterly sales plans and grow market share.
• Identify market opportunities, share insights with IDPs, and set targets for distribution, merchandising, promotions, and key retailer events.
• Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.

Business Fundamentals

• Use data to identify retailer requirements, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.
• Build trust with store management and retail partners, support new item launches, planogram compliance, store resets, inventories, and service issue resolution.
• Recruit potential IDPs for open routes, visit key accounts to identify opportunities, and apply retailer-specific knowledge across channels.
• Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.
• Demonstrate strong presentation, written, and verbal communication skills, along with proficiency in Microsoft Office and relevant internal sales systems.

Qualifications

• 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree.
• Strong written and verbal communication, influencing, leadership, problem‑solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
• Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.

Nice to Have

• B.A. preferred.

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

Compensation

The target base salary range for this full‑time, salaried position is between $67,000 - $92,200. Individual base pay depends on work location and additional factors such as experience, job‑related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment.

Disclaimer

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Equal Opportunity Employer

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.