Market Development Director

Behavioral Health Group - BHG; Hagerstown (MD); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Paid time off

Flexible schedules, no nights and no S

Tuition reimbursement

401K with discretionary match

Health, life, vision, dental insurance

Quarterly bonuses

Job summary

Behavioral Health Group - BHG is seeking a Manager of Partnerships to foster and strengthen referral networks among healthcare systems, hospitals, physicians, criminal justice, and community partners. The role drives collaboration, growth, and improved patient care.

Reporting to the SVP of Sales & Marketing, this leader builds relationships with physicians, key accounts, and community partners while ensuring alignment with operations.

Qualifications

• Five or more years in healthcare, sales and/or clinical roles.
• Ability to develop credible healthcare referral relationships.
• Strong interpersonal and organizational skills.
• Experience with complex health systems and CRM tools.

Responsibilities

• Develop and nurture referral relationships, articulating BHG value and solutions.
• Track referral data to identify trends and optimize strategies.
• Coordinate with regional leaders for alignment between sales and operations.
• Grow referrals and admissions within territory and meet KPIs.
• Create and manage territory plans and timely CRM documentation.
• Present quarterly strategic plans for top accounts; complete tasks on time.

Skills

Healthcare sales

Referral development

CRM experience

Interpersonal skills

Strategic planning

Tools

CRM

Job description

Compensation: $90,000 - 120,000 + Bonus structure

Travel Requirements: 50% remote, 50% travel within the greater DMV area.

Job Summary

The Manager of Partnerships serves as a pivotal liaison, fostering and strengthening relationships between a healthcare system, a hospital and its physicians, criminal justice, and other community partners. This role is vital for enhancing communication, collaboration, and referral networks, ultimately contributing to the organization’s growth and improved patient care.

Relationships

Reports directly to the SVP of Sales & Marketing and indirectly to the Area Vice President and Regional Director of operations. Has a referral development network across the region. Other relationships include physicians, key accounts, criminal justice, community outreach partners, associations, field, and home office personnel.

Summary Of Essential Job Functions

• Professional Development
• Demonstrates the belief that addiction is a brain disease, not a moral failing.
• Demonstrates hope, respect, and caring in all interactions with patients and fellow team Members.

Duties And Responsibilities

• Develop new referral relationships and nurture existing referral relationships by establishing high clinical credibility, articulating BHG value proposition and presenting solutions.
  • Track and analyze referral data to identify trends, measure performance, and optimize referral strategies.
  • Work closely with the regional operations leaders to ensure alignment of priorities and strong synchronization for success between sales and operations.
  • Grow referrals and admissions within a given territory by effectively presenting key service lines, activating referral pathways and achieving minimum KPIs.
  • Work with internal teams such as intake coordinators, clinical staff and operations to ensure a seamless referral process that aligns with business goals.
  • Identify, report and resolve issues related to referrals and the referral process.
  • Create, manage and execute territory plans.
  • Meet minimum critical call activity KPIs through in‑person and virtual meetings, group in‑services, and impactful trade show attendance where applicable.
  • Submit timely documentation (within 24‑48 hours) in the CRM and maintain accurate records on prospective or active customer accounts.
  • Prepare and present quarterly strategic plans on top A and B accounts which will have the biggest impact on growth.
  • Ability to complete [or oversee the completion of] assigned tasks/projects in a timely manner.

Regulatory

• Complies with all federal, state, and local regulatory agency requirements.
• Complies with all accrediting agencies.
• Complies with HIPAA, STARK, and other laws governing healthcare referral relationships.

Minimum Requirements

• Five (5) combined years of healthcare, business sales and/or clinical experience in a private, public, government, or military environment.
• Demonstrated ability to serve as a healthcare referral development professional who is engaging, focused, and credible, with sensitivity to the unique requirements of working within an organization committed to excellence in patient care.
• Strong interpersonal skills, ability to collaborate, communicate and manage well at all levels of the organization.
• Strong organizational skills and a high degree of engagement.
• High tolerance for ambiguity and ability to build and develop something from scratch – entrepreneurial.
• Strong problem‑solving and creative skills and the ability to exercise sound decision making based on accurate and timely analyses.
• Experience calling on complex health systems desired.
• CRM experience preferred.
• Substance Use or Opioid Use Disorder a plus.
• Experience interfacing with criminal justice a plus.

Why Join BHG

• Work‑Life Balance: Enjoy generous paid time off, holidays, and personal needs. Benefit from flexible schedules with early in/early out hours, no nights, and no Sundays.
• Investment in Your Growth: Prioritize your development with role‑based training and advancement opportunities.
• Comprehensive Benefits: Choose from three benefits programs, including health, life, vision, and dental insurance. Enjoy tuition reimbursement and 401K plan with discretionary match.
• Recognition and Rewards: Experience competitive pay, quarterly bonuses, and incentives for certifications or licenses.
• Employee Perks: Access exclusive discounts on various services and entertainment options, and benefit from our Employee Assistance Program and self‑care series.

At BHG, we thrive on the greatness of our people. Join us and become part of a community that values excellence, integrity, and making a real difference in the lives of others.

BHG is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law.