Market Development Associate

John Wiley & Sons Inc.; Arizona; Remote; USD 50,000 - 70,000; Full time

Job summary

A leading publishing company is seeking a Market Development Associate to engage in pre-sale initiatives and manage customer interactions. The role emphasizes collaboration with editorial and marketing teams to optimize sales strategies. Candidates should have a BA/BS degree, experience in higher-education sales, and familiarity with tools like Salesforce and Google Suite. This role offers the flexibility of remote work, with a focus on driving increased sales revenue.

Benefits

Comprehensive benefits package

Professional development opportunities

Meeting-free Friday afternoons

Qualifications

• Experience with higher-education sales required.
• Knowledgeable with digital courseware appreciated.
• Strong organizational and planning skills necessary.

Responsibilities

• Handle pre-sale initiatives like calling campaigns.
• Collaborate on launching new products and marketing plans.
• Assist with account management and post-sale strategies.

Skills

Higher-education sales experience

Exceptional written and verbal communication skills

Solutions-based problem solver

Digital courseware knowledge

Adaptability

Education

BA / BS Degree or equivalent

Tools

Salesforce.com

Google Suite

Microsoft Suite

Zoom

Job description

About the Role

Remote, USA (Mountain or Pacific Time zones preferred)

The Market Development Associate (MDEV) works remotely and is primarily responsible for pre-sale initiatives in the customer journey, such as calling campaigns, data collection, and driving attendance to research and marketing webinars, thought-leadership panels, and targeted virtual events. The MDEV will also assist with varied strategic initiatives designed to increase Inside Sales revenue, along with post-sale account management. At times, MDEV may be called on to assist with special projects within the Courseware team, including open sales territory coverage.

The MDEV reports to the Manager, Market Development.

How you will make an impact:

• Accurately convey the zyBooks story and pedagogy as a market-facing sales professional in a number of roles.
• Work with editorial and marketing teams to launch new products, including market seeding, post-webinar data compilation, and targeted research, as well as creative and analytical brainstorming.
• Collaborate with the Market Development team to create strategic, actionable, data-driven insights for effective marketing and sales plans within Inside Sales.
• Identify gaps in market research and data mine as needed.
• Update Salesforce post-webinar including Contact records, Course records, and Account records.
• Create post-event tasks for the sales team and communicate intelligence to reps and managers.

The successful candidate will be a good communicator who is also detail oriented. Someone who is knowledgeable with digital courseware and experienced in higher education sales.

What we look for:

• BA / BS Degree or equivalent
• Higher-education sales experience
• Business application software: Google Suite, Microsoft Suite, CRM (Salesforce.com preferred), Zoom, etc.
• Solutions-based problem solver, adaptable and strategic
• Exceptional written and verbal communication skills
• Excellent organizational and planning skills

About Wiley:

Wiley is a trusted leader in research and learning. Our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world\'s most important challenges. We are advocates of advancement, empowering knowledge-seekers to transform today\'s biggest obstacles into tomorrow\'s brightest opportunities.

With over 200 years of experience in publishing, we continue to evolve knowledge seekers\' steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual\'s status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [e-mail] for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programming we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley\'s good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.

When applying, please attach your resume/CV to be considered.

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