Market & Competitive Intelligence Manager

LocaliQ | USA TODAY NETWORK; United States; Remote; USD 100,000 - 120,000; Full time

Job summary

An established industry player is searching for a dynamic Manager of Market & Competitive Intelligence to join their innovative team. In this pivotal role, you will delve into market trends and consumer behavior to provide strategic insights that will shape business decisions. You will lead comprehensive analyses of the competitive landscape and LocaliQ's positioning, offering actionable recommendations to enhance operations and pricing strategies. This role is perfect for someone with a robust background in market research and data analysis who is eager to make a significant impact in a growth-focused environment. Join a forward-thinking company that values diversity and innovation!

Qualifications

• 6+ years of experience in market research and competitive intelligence.
• Strong skills in data analysis and stakeholder management.

Responsibilities

• Analyze market trends and competitive landscapes to drive business decisions.
• Provide recommendations on operations and pricing based on competitor analysis.

Skills

Market Research

Data Analysis

Strategic Planning

Stakeholder Management

Verbal Communication

Written Communication

Project Management

Education

Bachelor’s Degree

MBA or Advanced Degree

Tools

Qualtrics

Excel

PowerPoint

Word

Job description

United States

Job Description

Posted Thursday, January 23, 2025 at 5:00 AM

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth-focused media and digital marketing solutions company. Our current portfolio of trusted media brands includes the USA TODAY NETWORK and Newsquest. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow.

LocaliQ is seeking a dynamic and experienced Manager of Market & Competitive Intelligence. This role involves analyzing market trends, competitive landscapes, and consumer behavior to provide strategic insights that drive business decisions. The ideal candidate will have a strong background in market research, data analysis, and strategic planning, with the ability to translate complex data into actionable insights.

Role Description

• Create a framework for understanding LocaliQ competition; categorize key competitors into distinct, defined competitor categories.
• Complete annual analysis of LocaliQ position in the U.S. digital marketing space; analyze LocaliQ’s positioning against major categories of competitors to provide a detailed understanding of strengths, weaknesses, and opportunities.
• Provide recommendations on LocaliQ operations, pricing, competitive differentiation, and GTM approach based on competitor analysis.
• Oversee and develop quarterly Win/Loss, Retain/Churn analysis program.
• Review customer data to provide key insights and trends based on different customer segments.
• Produce quarterly summaries of key economic trends likely to impact key LocaliQ verticals.
• Collaborate with LocaliQ BI Team and CS leadership to analyze churn data to unearth key trends/insights related to client churn.
• Produce regular monthly/quarterly churn analysis from churn data.

Qualifications

• 6+ years of related experience in market research, competitive intelligence, sales strategy, user experience research, or management consulting.
• Bachelor’s Degree; MBA or advanced degree preferred.
• Experience in quantitative and qualitative research methods.
• Experience with market research tools and Qualtrics preferred.
• Proficient in Excel, PowerPoint, and Word.
• Expert facilitation and project management skills.
• Strong stakeholder management and relationship-building skills.
• Excellent verbal and written communication skills.
• Demonstrated record of leading cross-functional projects.
• Experience conducting research and analysis and sharing actionable insights with stakeholders.

#LI-REMOTE

The annualized base salary for this role will range between $100,000 and $120,000. Base compensation is reflective of many factors, including the market in which one lives/works, education level, skills, certifications, and experience.

Gannett Co., Inc. is an equal opportunity employer committed to building and maintaining a diverse workforce. We will consider all qualified applicants for employment and do not discriminate based on any protected classifications.