Market Activation Manager

Brasseler USA Inc.; United States; Remote; USD 108,000 - 150,000; Full time

Job summary

An established industry player is seeking a Market Activation Manager to drive strategic marketing initiatives for healthcare solutions. This pivotal role involves developing go-to-market strategies, conducting market research, and creating tailored marketing plans to enhance customer satisfaction and market penetration. The ideal candidate will possess extensive experience in B2B marketing, particularly within healthcare, and will be adept at managing senior stakeholders. Join a dynamic team and contribute to innovative solutions that make a real impact in the healthcare sector.

Benefits

Medical Coverage

Dental Coverage

Vision Coverage

401K Plan with Company Match

Paid Time Off

Paid Parental Leave

Income Protection

Work Life Assistance Program

Flexible Spending Accounts

Educational Benefits

Qualifications

• 8+ years of experience in strategic marketing and campaign execution.
• Expertise in developing go-to-market strategies in healthcare.

Responsibilities

• Lead marketing strategies for Home Solutions business.
• Conduct market research to assess new opportunities.

Skills

B2B strategic marketing

Market research

Campaign execution

Analytical skills

Interpersonal skills

Communication skills

Education

Bachelor's Degree in related discipline

Master's Degree

Tools

Project management tools

Job description

Market Activation Manager page is loaded

Market Activation Manager

Apply remote type Work from Home locations USA - Remote time type Full time posted on Posted 2 Days Ago job requisition id R129592

JOB OVERVIEW:

This position is responsible for leading the strategic development and execution of go-to-market strategies for Henry Schein Home Solutions, including Billing Solutions, Specialty Distribution Solutions, and Consumer Solutions. This role focuses on driving awareness and demand for Henry Schein’s suite of products, services, and technologies, with a particular focus on healthcare payer companies and specialty distribution solutions. The Market Activation Manager’s responsibilities encompass developing market insights, supporting growth initiatives, and enhancing Henry Schein’s market penetration and customer satisfaction. Core responsibilities include market research, creating tailored marketing plans, developing sales and marketing collateral, and fostering business partnerships across internal and external stakeholders to support campaign ideation and execution.

KEY RESPONSIBILITIES:

• Leads strategic development and execution of marketing strategies and campaigns for the Home Solutions business.
• Conducts market research to assess new and emerging opportunities within healthcare payers, specialty distribution, and direct-to-consumer channels. Uses market data, industry publications, and collaboration with marketing and business leads to inform strategy.
• Researches and analyzes business development opportunities in healthcare billing, specialty distribution, and consumer solutions to enhance value propositions, support growth, and drive strategy for new segments such as home health, hospice, and dialysis.
• Creates strategic presentations and presents findings on competitive landscape, SWOT, and Henry Schein capabilities to internal teams, leadership, and sales teams.
• Design and execute campaigns for targeted audiences, focusing on healthcare payers, specialty distribution, and consumer solutions, and evaluates post-campaign ROI in partnership with product category and marketing operations teams.
• Manages and coordinates the strategic planning and execution of solutions, ensuring a streamlined approach to address customer needs and build Henry Schein’s reputation in the home health solutions space.
• Enhances two-way communication for marketing initiatives with key stakeholders (e.g., sales, corporate communications, operations) to align objectives and provide status updates.
• Engages with functional areas such as operations, finance, and sales to ensure strategic alignment and effective execution of customer segment strategies within Henry Schein Home Solutions.
• Participates in special projects and performs other duties as required, supporting the overall business goals of Henry Schein Home Solutions.

SPECIFIC KNOWLEDGE & SKILLS:

• Expertise in B2B strategic marketing, market research, and campaign execution is required.
• Experience in developing go-to-market strategies in the healthcare or medical supply sectors, specifically within payer and specialty distribution markets.
• Strong analytical skills with proven expertise in competitive analysis and market entry strategies.
• Excellent interpersonal and communication skills for managing senior stakeholders, including executives, sales, and external partners.
• Industry experience in healthcare, medical supply, or related fields preferred, knowledge of home health, alternate site, and retail marketing programs a plus.

GENERAL SKILLS & COMPETENCIES:

• Excellent understanding of industry practices
• Strong proficiency with tools, systems, and procedures
• Excellent planning/organizational skills and techniques
• Excellent independent decision making, analysis and problem solving skills
• Outstanding verbal and written communication skills
• Excellent presentation and public speaking skills
• Excellent interpersonal skills
• Excellent conflict resolution skills and ability to deliver difficult messages
• Ability to build partnerships at all levels within the company
• Good negotiating skills
• Resolve complex issues in effective ways
• Project management, consultative skills and ability to manage a budget
• Specialist in multiple technical and/or business skills
• Ability to cultivate and develop lasting internal and external customer relations

WORK EXPERIENCE:

Typically 8 or more years of increasing responsibility and complexity in terms of any applicable professional experience.

PREFERRED EDUCATION:

Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent preferred. May hold two or more industry certifications.

TRAVEL / PHYSICAL DEMANDS:

Travel typically less than 10%. Office environment. No special physical demands required.

The posted range for this position is $108,788-$149,585 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc.

This position is eligible for a bonus not reflected in the posted range.

Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO, Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.

Henry Schein, Inc.is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers