Managing Vice President, Content Promotion

Jobtailor; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

Gartner is seeking a senior leader to define and drive the enterprise strategy for promoting, activating, and amplifying differentiated research across Sales, Service, Marketing, Gartner.com, conferences, and events.

You will lead an organization of about 20 associates, build scalable activation mechanisms, and align cross-functional teams to maximize visibility, consumption, and commercial impact of Gartner’s BTI content.

Qualifications

• Bachelor’s degree in a relevant field; master’s preferred.
• 15+ years’ experience with content enablement.
• Proven ability to provide expert-driven recommendations beyond coordination.
• Recognized as a practice expert in content enablement.
• Deep understanding of Gartner’s content portfolio and deployment for C-level stakeholders.
• Strong grasp of analyst workflows, capabilities, needs, and authoring requirements.
• Experience sourcing, selecting, and utilizing top content positions.
• Extensive experience understanding C-level executives, their priorities, needs, and decision-making processes.
• Hands-on experience leveraging analytics platforms.
• Experience shifting organizations to proactive, strategic enablement models.
• Exceptional strategic thinking, executive influence, systems thinking, and understanding of executive research engagement.
• Commercial acumen and enterprise leadership.
• Deep understanding of Gartner’s research, sales, service, and BTI ecosystem.
• High credibility in BTI research and insight creation.

Responsibilities

• Define and lead Gartner’s enterprise strategy for promoting differentiated research.
• Orchestrate Gartner’s highest-value content across Sales, Service, Marketing, Gartner.com, Conferences, Public Relations, digital channels, and webinars.
• Lead and develop an organization of approximately 20 associates.
• Establish a repeatable operating model for content promotion priorities, channels, timing, and cross-functional contributions.
• Partner with Sales, Service, Marketing, Conferences, Product, Gartner.com, Communications, and Public Relations.
• Surface high-value insights throughout the client journey, from digital discovery and campaigns through sales, service, conferences, media, and webinars.
• Use client demand signals, performance analytics, commercial insights, and executive feedback to optimize promotion priorities.
• Build scalable activation mechanisms that reduce manual coordination.
• Drive Sales and Service conviction by equipping frontline associates with Gartner’s strongest content.
• Partner with Content Strategy & Innovation, Content Modernization, Product, research leadership, GSSO, IPA analytics, and customer insights teams.
• Align diverse organizations around maximizing the visibility, consumption, and commercial impact of Gartner’s research.
• Chart how BTI’s top content is positioned across the business.
• Lead AI content positioning and training for frontline associates.

Skills

Content Enablement

C-Level Stakeholder Engagement

Analytics Platform Utilization

Strategic Thinking

Training and Enablement

Proactive Leadership

Strategic Coordination

Executive Influence

Solutions-Oriented Mindset

Systems Thinking

Education

Bachelor’s Degree

Master’s Degree Preferred

Tools

Analytics Platforms

Job description

• Define and lead Gartner’s enterprise strategy for promoting, activating, and amplifying differentiated research
• Orchestrate Gartner’s highest-value content across Sales, Service, Marketing, Gartner.com, Conferences, Public Relations, digital channels, and webinars
• Lead and develop an organization of approximately 20 associates
• Establish a repeatable operating model for content promotion priorities, channels, timing, and cross-functional contributions
• Partner with Sales, Service, Marketing, Conferences, Product, Gartner.com, Communications, and Public Relations
• Surface high-value insights throughout the client journey, from digital discovery and campaigns through sales, service, conferences, media, and webinars
• Use client demand signals, performance analytics, commercial insights, and executive feedback to optimize promotion priorities
• Build scalable activation mechanisms that reduce manual coordination
• Drive Sales and Service conviction by equipping frontline associates with Gartner’s strongest content
• Partner with Content Strategy & Innovation, Content Modernization, Product, research leadership, GSSO, IPA analytics, and customer insights teams
• Align diverse organizations around maximizing the visibility, consumption, and commercial impact of Gartner’s research
• Chart how BTI’s top content is positioned across the business
• Lead AI content positioning and training for frontline associates

Requirements

• Bachelor’s degree in a relevant field (e.g., statistics, business, marketing, data analytics); master's preferred
• At least 15 years’ experience with a background in content enablement
• Proven ability to provide expert-driven recommendations beyond coordination
• Recognized as a practice expert in content enablement
• Deep understanding of Gartner’s content portfolio and strategic deployment for C-level stakeholders
• Strong grasp of analyst workflows, capabilities, needs, and authoring requirements
• Experience sourcing, selecting, and utilizing top content positions
• Extensive experience understanding C-level executives, their priorities, needs, and decision‑making processes
• Hands‑on experience leveraging analytics platforms
• Experience shifting organizations from reactive, order‑taking functions to proactive, strategic, expert‑driven enablement models
• Exceptional strategic thinking, executive influence, systems thinking, and understanding of executive research engagement
• Commercial acumen and enterprise leadership
• Deep understanding of Gartner’s research, sales, service, and BTI ecosystem
• High credibility in BTI research and insight creation, with sound judgment in identifying impactful content
• Strong commercial instincts and understanding of C-level relevance
• Advanced executive influencing skills
• Ability to design and drive scalable enterprise‑wide content activation solutions
• Proactive, solution‑oriented leadership and ability to engage executive management teams
• Training and enablement expertise
• Exceptional operational and strategic coordination skills

Core Competencies

Demonstrates expertise in content enablement and strategic deployment, with a strong focus on C-level stakeholder engagement and analytics‑driven decision‑making. Proven ability to lead and develop teams while optimizing content activation across diverse channels.

Highest‑signal resume keywords

• Content Enablement Expertise
• C-Level Stakeholder Engagement
• Analytics Platform Utilization
• Strategic Thinking
• Training and Enablement

Hard Skills

• Content Strategy
• Performance Analytics
• Content Activation Solutions
• Executive Research Engagement
• Analyst Workflows
• Commercial Acumen
• Content Positioning
• Data Analytics
• Operational Coordination
• Systems Thinking

Soft Skills

• Proactive Leadership
• Strategic Coordination
• Executive Influence
• Solution‑Oriented Mindset
• High Credibility

Certifications & Qualifications

• Bachelor’s Degree
• Master’s Degree Preferred

Industry Keywords

• Gartner Research
• Sales Enablement
• Service Enablement
• Digital Channels
• Content Promotion
• Client Journey
• Commercial Impact
• BTI Ecosystem
• Content Modernization
• Cross‑Functional Collaboration