Managing Director HIT

Canon Medical Systems USA, Inc.; Arkansas; Hybrid; USD 156,000 - 251,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Canon Medical Systems USA, Inc. is seeking a senior marketing leader for a hybrid role based in Ohio with responsibilities spanning strategy, market analysis, and product launches across the US market.

You will drive marketing programs, manage budgets, and coordinate with global teams to ensure alignment with USA market requirements. A strong background in healthcare IT and advanced visualization is preferred.

Qualifications

• Bachelor's degree required; 4+ years minimum.
• 10+ years combined marketing management, product management and field-based experience in a diagnostic imaging company.
• 10+ years additional Clinical/Research experience.

Responsibilities

• Develop, recommend and implement marketing programs and policies to meet objectives and achieve maximum results; ensure success through segmentation, messaging, and positioning.
• Monitor market size, CMSU's potential market share, and program effectiveness; adjust terms and conditions as needed.
• Manage collection and analysis of competitive information; develop marketing strategies to improve market share.
• Oversee development and continuous improvement of sales tools, brochures and videos.
• Performance management including coaching, development, counseling, and corrective action.
• Develop department budget and ensure adherence.
• Lead BU product launches in the US with CINC and global teams; implement voice of the customer feedback through cross-functional collaboration.
• Maintain relationships with key luminaries to drive BU mind share.
• Identify and implement best practices within the BU team and guide the BU team for market success.
• Communicate tactical and strategic marketing plans across the organization.
• Meet with customers to promote CMSU capabilities and provide data-driven recommendations for future marketing material development.

Skills

Verbal and written communications

Strategic planning

Market analysis

Leadership

Windows-based software

Healthcare IT

Advanced Visualization experience

Driver's license

Education

Bachelor's Degree

Tools

Windows-based software

Healthcare IT

Advanced Visualization

Job description

This is a hybrid role. The office is in Cleveland, Ohio

• Develop, recommend and implement marketing programs and policies that meet business unit objectives and achieve maximum results. Ensure the program's success through market segmentation, messaging, and positioning.
• Continually monitor market to determine market size, CMSU's potential market share and the effectiveness of marketing programs and special promotions. Where necessary, adjust terms and conditions of these programs and promotions.
• Manage the collection and analysis of competitive information, and develop marketing strategies to improve market share.
• Oversee the development and continuous improvement of sales tools, brochures and videos.
• Performance management, including but not limited to coaching, development, counseling, and corrective action.
• Develop department budget and ensure adherence to such.
• Make decisions on pricing changes and special marketing promotions.
• Liaison with CINC BUs on new product introduction planning and product roadmaps. Implementation of voice of the customer feedback process to CINC through collaboration with the cross functional team including but not limited to clinical collaborations, applications and service.
• Lead BU product launches in the US in collaboration with CINC and the global teams as required.
• Maintain relationship with key luminaries to help drive the BU mind share.
• Identify and implement best practices within the BU team and guide the BU team for continuous market success and growth.
• Solicit input from field sales and applications personnel regarding product issues; develop and recommend corrective actions and convey these to CINC engineering.
• Make sure that tactical and strategic marketing plans are communicated to all levels of the organization through normal managerial routes.
• Meet with customers frequently to promote CMSU capabilities and provide data driven recommendations for future marketing material development and ongoing business improvement.
• Identify growth opportunities in current marketing offerings and develop/direct business plans to continuously expand our segment product/service portfolio including negotiations and agreements with CINC companies and third party vendors.
• Meet with Global business units periodically to assure proper alignment of marketing requirements and development roadmaps focused on USA market requirements.
• Develop high impact trade show messaging, and assure appropriate show attendance and industry/customer feedback.

,

• Excellent verbal and written communications skills.
• Demonstrated ability to design and implement strategic plans that have led to improved business operations, profitability and efficiency.
• Proficiency with windows-based software.
• Health Care IT and/or Advanced Visualization experience.
• A valid and current state driver's license is required.
• 4 Year Bachelor's Degree.
• 10 years Combined marketing management, product management and field based experience in a Diagnostic Imaging company.
• 10+ years Additional Clinical/Research experience.
• Pay Information: Min $155,900 to Max $251,000 DOE