Manager – System Marketing

Columbus Regional Health; Columbus (IN); Hybrid; USD 100,000 - 167,000; Full time

Job summary

Columbus Regional Health is seeking a Marketing Manager to lead planning, coordination, and execution of enterprise marketing initiatives aligned with our strategic priorities. Reporting to the Director - System Business Development and Marketing, you will drive growth through integrated campaigns, brand stewardship, physician support, and cross-functional collaboration in a hybrid work model.

The role requires a Bachelor's degree and 5–8 years of marketing experience, with healthcare marketing

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Healthcare Administration or related field.
• 5–8 years of progressive marketing experience with project management and digital marketing.
• Healthcare marketing experience preferred.
• Driver's license required.

Responsibilities

• Lead planning, coordination, and execution of enterprise marketing initiatives.
• Drive growth through integrated marketing campaigns and brand stewardship.
• Collaborate with stakeholders, physician leaders, service lines, communications, digital strategy, and agency of record.
• Adhere to hybrid work requirements with onsite presence as needed.

Skills

Marketing leadership

Project management

Digital marketing

Brand management

Agency management

Healthcare marketing

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Job description

What you need to know about this position:

• The Marketing Manager is responsible for leading the planning, coordination, and execution of enterprise marketing initiatives that support Columbus Regional Health's strategic priorities.
• Reporting to the Director - System Business Development and Marketing, they serve as the operational leader of the marketing function, ensuring projects move efficiently from concept through execution while coordinating closely with internal stakeholders, physician leaders, service lines, communications, digital strategy, and the Agency of Record.
• This position balances strategic planning with day-to-day operations and is accountable for delivering measurable growth through integrated marketing campaigns, brand stewardship, physician support, consumer engagement, and project management.
• This position is a salaried position with a pay range of $100,400-$167,300. Individual compensation is determined for this position through years of directly relevant experience. The hourly compensation is only a portion of the total rewards package and a comprehensive benefits program is available for qualifying positions.
• In this position, the individual would have general working hours of Monday - Friday 8am - 5pm though exact hours may vary to support the needs of our organization and team.
• This leadership role is eligible for hybrid work requiring onsite/local to Columbus, IN presence at least 50% of the time.

What the successful candidate will bring to this position:

• Bachelor's degree in Marketing, Communication, Business, Healthcare Administration, Public Relations or related field required. Master's degree preferred.
• At least 5-8 years of progressive marketing experience with project management, digital marketing, brand management, and agency management required.
• Healthcare marketing experience preferred.
• Drivers license is required.