Manager, Web Strategy & Development

Imagen Dental Partners; Phoenix (AZ); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

401K matching

Holidays & PTO

Growth opportunities

Job summary

Imagen Dental Partners is seeking a Web Strategy and Development Manager to lead the strategy, architecture, and development of our corporate and practice websites. You will build scalable templates and deployment workflows to support rapid growth, while boosting performance, SEO, and mobile responsiveness to drive patient acquisition and revenue.

The role requires 10+ years in full stack web development or marketing tech, strong CMS and API experience, and the ability to collaborate with

Qualifications

• 10+ years of experience in full stack web development, website management, or marketing technology at scale.
• Onsite in Scottsdale two days a week.
• Strong experience with HTML, CSS, JavaScript, React, Vue, Next.js or similar frameworks.
• Back-end experience with PHP, Node.js, Python, or related languages.
• Expertise managing WordPress and/or headless CMS environments.
• Understanding hosting, DNS, deployments, staging environments, version control and web infrastructure.
• Experience with SEO, website analytics, conversion optimization, and technical performance improvements.
• Experience managing API integrations, CRM systems, marketing automation tools, and analytics platforms.
• Healthcare experience.

Responsibilities

• Lead the strategy, architecture, development, and optimization of company and practice websites—shaping the digital front door for thousands of patient interactions monthly.
• Build scalable website templates, reusable components, and deployment workflows to support rapid growth.
• Improve website performance, SEO, Core Web Vitals, mobile responsiveness, and conversion optimization—driving patient acquisition and revenue growth.
• Manage integrations across CRM systems, analytics platforms, marketing tools, call tracking, forms, and CMS environments.
• Partner cross-functionally with Marketing, IT, Operations, vendors, hosting providers, and agencies.
• Troubleshoot technical issues, monitor uptime, and ensure website reliability across the portfolio.
• Champion automation opportunities, AI-enabled workflows, and scalable web processes—leading healthcare tech innovation.
• Support landing pages, lead generation initiatives, A/B testing, and digital campaign optimization.

Skills

Front-end stack

Back-end stack

WordPress / CMS

SEO & Analytics

APIs & Integrations

Stakeholder comms

Tools

WordPress

Headless CMS

Job description

General Overview

Web Strategy and Development Manager

What We Offer:

• Competitive salary 120,000 - 140,000 based on experience + and bonus.
• Benefit package including medical, dental, vision, mental health, and pet care.
• Matching 401K.
• Holidays and generous PTO.
• Opportunities for development and growth.

This is a hybrid role located in our Scottsdale support center.

Responsibilities

What You Will Do:

• Lead the strategy, architecture, development, and optimization of company and practice websites—shaping the digital front door for thousands of patient interactions monthly
• Build scalable website templates, reusable components, and deployment workflows to support rapid growth
• Improve website performance, SEO, Core Web Vitals, mobile responsiveness, and conversion optimization—directly impacting patient acquisition and practice revenue growth
• Manage integrations across CRM systems, analytics platforms, marketing tools, call tracking, forms, and CMS environments
• Partner cross-functionally with Marketing, IT, Operations, vendors, hosting providers, and agencies
• Troubleshoot technical issues, monitor uptime, and ensure website reliability across the portfolio
• Champion automation opportunities, AI-enabled workflows, and scalable web processes—positioning yourself at the forefront of healthcare technology innovation
• Support landing pages, lead generation initiatives, A/B testing, and digital campaign optimization

Qualifications

Required Qualifications:

• 10+ years of experience in full stack web development, website management, or marketing technology (or equivalent combination of front‑end/back‑end expertise with proven results at scale)
• Ability to being onsite in our Scottsdale office two days a week
• Strong experience with front‑end technologies including HTML, CSS, JavaScript, React, Vue, Next.js, or similar frameworks
• Experience with back‑end technologies such as PHP, Node.js, Python, or related languages
• Expertise managing WordPress and/or headless CMS environments
• Strong understanding of hosting, DNS, deployments, staging environments, version control, and web infrastructure
• Experience with SEO, website analytics, conversion optimization, and technical performance improvements
• Experience managing API integrations, CRM systems, marketing automation tools, and analytics platforms
• Proven ability to communicate complex technical concepts to non‑technical stakeholders and align cross‑functional teams around shared goals
• Heath care experience.

Preferred Qualifications:

• Dental or multi‑location organization experience
• Experience implementing automation or AI-enabled workflows
• Experience working with external vendors, agencies, or technology partners

Our Mission:

AtImagen Dental Partners, we’re building a thriving community of technology-driven, patient-focused dental professionals. Our mission is simple: to elevate dental care through excellence, collaboration, and innovation.

We believe success starts with people. That’s why we invest heavily in career growth, and a supportive culture where top talent can make an impact and grow at an accelerated pace.

Our commitment to inclusion is woven into the core of who we are. We believe that we are strongest when we embrace the voices of our team members, patients, partners, and the communities we serve.

We are committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender (including pregnancy), sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, status as a covered veteran, or any other class protected by federal, state, and local laws.