Manager, Video Partnerships (Investment)

Initiative; New York (NY); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Flexible spending

Life insurance

Disability insurance

Employee discount program

Employee stock purchase program

Paid family benefits

Job summary

Initiative is seeking a Manager, Digital Partnerships to lead a team of Negotiators and Associates, guiding digital media plans from inception to completion.

The role focuses on identifying non-traditional partnership opportunities, maximizing cross-platform communication, and ensuring deliverables meet specifications and client KPIs.

Qualifications

• Experience developing integrated marketing communication plans across traditional and digital channels.
• Ability to delegate and oversee Associates and Negotiators workload.
• Strong client relationship management with KPI alignment.

Responsibilities

• Lead strategic media planning and participate in KPI/RFP development.
• Manage partner negotiations, oversee budget and billing, and project oversight.
• Mentor associates, ensure high-quality work, and communicate with clients.

Skills

Media planning

Partnership development

Budget management

Team leadership

Client communication

Tools

DoubleClick DART

Atlas DMT

Media Mind

comScore

Nielsen NetView

Job description

The Manager, Digital Partnerships is responsible for leading the team of Negotiators and Associates who develop and execute on all digital media plans from inception to completion. The Manager is the monitor of all deliverables, responsible for ensuring work is to specification and correct, as well as in charge of overseeing any applicable teamwork, resource/allocation, growth and development. The Manager will drive the team to explore and identify non-traditional partnerships opportunities. This is critical to their development and the success of the Partnerships division.

The Manager of Digital Partnerships will need to be able to identify partnership opportunities that can exist outside of the standard paid media environments and effectively maximize communication across owned and earned media platforms as well.

Responsibilities

• Communicate with clients on marketplace intelligence, negotiation, and partnership needs, aligning with client KPIs
• Maintain daily client contact, manage requests, and foster relationships with media partners
• Present plan recommendations, identify new opportunities, and collaborate with internal teams
• Act as a key liaison, mentor associates, and ensure high-quality work standards
• Lead strategic media planning, participate in KPI and RFP development
• Manage partner negotiations, oversee budget and billing, and maintain campaign oversight.
• Provide guidance on reports and presentations, manage Analytics and Ad Ops relationship.
• Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of MAGNA's investment strategies.

Required Skills and Experience

• Fundamental understanding of media tools as well as syndicated tools
• Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
• Ability to delegate and oversee Associates and Negotiators workload
• Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT, Media Mind
• Experience across a variety of media channels

Desired Skills and Experience

• Working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
• Ability to communicate concisely and clearly both orally and in writing
• 4+ years of experience in digital media planning

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws.