Manager - Commercial Activation TikTok Shop (CPD)

Loreal; New York (NY); Hybrid; USD 98,000 - 140,000; Full time

Benefits offered by this job

Benefits package: Medical, Dental, Vis

Hybrid work policy: 3 days in office,

Flexible time off

VIP access to L’Oréal shop

Job summary

L’Oréal is seeking a Manager for Commercial & Content Excellence focused on TikTok Shop, based in NYC at Hudson Yards. You will translate business priorities into sales forecasts and promotional plans, align with distributors, and optimize PDP/SEO to boost GMV.

The role requires strong cross-functional collaboration and a driver mindset in a fast-paced beauty environment. Hybrid work with in-office presence three days weekly is expected.

Qualifications

• 5–7 years of experience in commercial sales or customer marketing.
• Bachelor’s Degree required.
• Authorization to work in the United States on a full-time basis is required.

Responsibilities

• Lead brand content optimization initiatives that drive media performance and GMV, including PDP and SEO creation & support; diagnose opportunities and develop clear action plans.
• Manage sales forecasting and promotional planning, including discounts and annual planning + execution of gifts with purchase (GWP), in partnership with the CPD Brands.
• Manage SISO (sell-in/sell-out tracking).
• Collaborate with Supply Chain, Customer Service, CDMO & Distributor to support commercial execution.
• Drive account-level P&L performance.
• Own commercial strategy for major platform campaigns and promotions.
• Partner with Distributor to align on strategic priorities and ensure flawless execution.
• Manage CRM activities.
• Partner with the TSP to secure and traffic Media Spark Codes on time, and partner with CDMO on fast creative implementation & media optimization
• Provide clear recommendations and callouts on content and media needs.

Skills

Forecasting

Promotional planning

Communication

Vendor management

Education

Bachelor’s Degree

Job description

Job Title: Manager - Commercial & Content Excellence, TikTok Shop

Division: Consumer Products Division

Location: Hudson Yards, NYC

Reports To: SVP – CPD TikTok Shop

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumer Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable.

Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

What You Will Do

As Manager, Commercial Activation - CPD TikTok Shop, you will help shape how our brands show up and win on one of the most dynamic platforms in beauty. In this role, you will translate business priorities into actionable sales forecasts and promotional plans, while closely tracking performance and identifying opportunities to strengthen results. You will partner with our Distributor to align strategic priorities and coordinate campaign execution, and lead content optimization across PDP and SEO to improve discoverability, media effectiveness, and GMV. Your performance insights will shape clear recommendations and action plans that support the growth of CPD TikTok Shop.

Key Responsibilities

• Lead brand content optimization initiatives that drive media performance and GMV, including PDP and SEO creation & support; diagnose opportunities and develop clear action plans.
• Manage sales forecasting and promotional planning, including discounts and annual planning + execution of gifts with purchase (GWP), in partnership with the CPD Brands.
• Manage SISO (sell-in/sell-out tracking)
• Collaborate with Supply Chain, Customer Service, CDMO & Distributor to support commercial execution.
• Drive account-level P&L performance.
• Own commercial strategy for major platform campaigns and promotions.
• Partner with Distributor to align on strategic priorities and ensure flawless execution.
• Manage CRM activities.
• Partner with the TSP to secure and traffic Media Spark Codes on time, and partner with CDMO on fast creative implementation & media optimization
• Provide clear recommendations and callouts on content and media needs.

What We Are Looking For

• Experience: 5-7 years of experience in commercial sales or customer marketing function
• Strong commercial acumen: forecasting, reporting and planning
• Communication Skills: Excellent verbal and written communication skills; ability to present complex technical roadmaps to executive leadership and influence cross-functional partners.
• Relationship Management: Proven ability to manage complex vendor relationships and lead a community of diverse internal stakeholders.
• Adaptability: Ability to excel in a fast-paced, ever-changing environment with a proactive "driver" mindset.
• Education: Bachelor’s Degree required.
• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.
• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L'Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows

• Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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