Manager, Tagging and Analytics

J.D. Power; City of Troy (NY); Remote; USD 113,000 - 130,000; Full time

Job summary

JD Power is seeking a Manager of Tagging and Analytics to guard data quality and tagging governance across our retail analytics ecosystem. You will drive tagging standards, coordinate with internal teams and external vendors, and ensure clean, standardized data flows for advanced analytics across the SmartDigital portfolio.

You will lead governance, measurement strategy, and vendor relationships while ensuring privacy compliance and data integrity.

Qualifications

• 6-10 years in digital analytics, measurement, or data governance roles.
• 2+ years hands-on GA4 implementation and troubleshooting.
• 5+ years in a tag management system environment (e.g., GTM).
• Bachelor's degree required; master's preferred.

Responsibilities

• Oversee tagging governance and accuracy across the analytics ecosystem.
• Manage tag placements across containers (Adobe, GTM, Tealium).
• Perform data layer validation and release management.
• Monitor tagging defects, QA, and troubleshooting.
• Maintain vendor and developer relationships; enforce governance standards.
• Ensure privacy and consent compliance.
• Coordinate audit reports for reliable data capture.
• Define measurement strategy and tagging specifications.

Skills

Digital analytics

GA4

Tag management

Data governance

Vendor management

Project management

Communication

Education

Bachelor's degree

Master's degree preferred

Tools

GA4 implementation

Google Tag Manager

Adobe Analytics

Job description

Job Title

Manager, Tagging and Analytics

Location

Remote | USA

Reports to

Head of Analytics and Insights - SmartDigital

Employment Type

Full-time

About the Role

As the Manager, Tagging and Analytics, you will serve as the guardian of data quality and tagging governance for our retail analytics ecosystem. You will be the central point of contact for all tagging initiatives, working across internal teams and external vendors, to balance strategic vision with meticulous attention to detail and tenacity to ensure proper tagging produces consistent data. This data will inform advanced analytics across programs within the SmartDigital business portfolio. As the Manager, Tagging and Analytics, you will directly influence the quality and reliability of our retail analytics infrastructure. Your work will enable better business decision-making by ensuring that clean, standardized, and verified data flows through all our analytics systems. You will establish yourself as the subject matter expert on tagging governance, empowering business partners and technical teams with clear standards and best practices. By maintaining rigorous data hygiene protocols and managing strategic vendor relationships, you will reduce analytics errors, improve data trust across the organization, and position our retail analytics function as a trusted source of truth with clients and partners.

In this role, you will do the following

• Tag Governance & Accuracy
• Optimizing and maintaining tag placements across tag management container (Adobe, GTM, Tealium, etc.)
• Data layer validation
• Release management
• Monitoring tagging defects, QA, and troubleshooting
• Owning day-to-day relationships with vendors and developers to identify discrepancies and nuance
• Governance frameworks and standards enforcement
• Current-state privacy and consent compliance
• Coordinate audit reports internally and externally to ensure all digital tools are tagged for reliable data capture
• Measurement Strategy & Analytics
• Defining what should be measured
• Building tagging specifications
• KPI alignment across internal teams, vendors, and clients
• Customer journey instrumentation
• Prioritization and roadmap development
• Training and enabling stakeholder teams on tagging standards and best practices
• Communicating data quality status and defect trends to stakeholders/clients
• Future-State Architecture
• Evaluating server-side tagging
• Data collection architecture
• Strategic evaluation of build-versus-buy tradeoffs for tag management and data collection
• Evolving privacy and consent architecture
• Scaling measurement capabilities
• Leadership Responsibilities
• Build and mentor a culture of data quality and analytics discipline across the organization; actively champion tagging governance as a core value
• Partner with the Head of Analytics and Product Development team on strategic planning, roadmap development, and alignment of tagging initiatives with broader business and analytics goals
• Facilitate cross-functional meetings and stakeholder discussions to ensure tagging requirements are understood, documented, and prioritized appropriately
• Provide clear direction and decision-making authority on tagging standards, resolving conflicts between business needs and data governance requirements
• Actively participate in organizational goal setting and support departmental objectives through excellence in tagging governance and data quality management

Required Qualifications

• 6-10 years of experience in digital analytics, measurement, or data governance roles, with demonstrated expertise in analytics implementation and best practices
• 2+ years of hands‑on experience with GA4 (Google Analytics 4) implementation, configuration, and troubleshooting; comprehensive understanding of GA4 tagging architecture, events, parameters, and data models
• 5+ years working in a tag management system (TMS) environment (such as Google Tag Manager); ability to design and implement complex tagging solutions
• Bachelor's degree required; master's degree preferred.
• Proven experience developing or enforcing data governance frameworks, standards, and compliance protocols in complex digital ecosystems
• Strong project management skills with demonstrated ability to manage multiple vendors, oversee implementation timelines, and deliver projects on schedule and within budget
• Excellent communication and presentation skills; ability to translate technical tagging concepts into clear guidance for non-technical stakeholders
• Retail, e-commerce, or omnichannel experience preferred; understanding of retail analytics use cases, metrics, and KPIs
• Experience with web analytics QA/testing methodologies, debugging tools, and data validation techniques
• Strong organizational skills with exceptional attention to detail; manage complex documentation and maintain version control
• Self-starter with the ability to drive initiatives independently while collaborating effectively across teams
• Analytical mindset with problem-solving orientation; ability to identify root causes of data issues and implement sustainable solutions
• Travel domestically up to 5% based on business needs.

Preferred Qualifications

• Experience with enterprise-level digital transformation or analytics modernization initiatives
• Familiarity with additional analytics platforms (Adobe Analytics, etc.)
• Knowledge of API integrations, data warehousing, or CDP (Customer Data Platform) concepts
• Certification or advanced training in GA4, GTM, or related analytics platforms
• Familiarity with SQL and relational databases
• Experience in an audit or quality assurance role within analytics or digital operations

Compensation and Benefits

This position has a starting salary range of USD $113,000 – $130,000 per year. The range represents what we reasonably and in good faith expect to pay for the role at the time of posting. An employee’s pay within the range is determined by a number of factors, including relevant skills, education, qualifications, experience, performance, business or organizational needs, and geographic location.

Eligible employees may participate in medical, dental, vision, disability, life insurance, retirement savings programs, paid time off, wellness programs, and other company-sponsored benefits. Benefits vary by country and employment status.

Why Join JD Power

JD Power powers auto-related decisions through proprietary data, advanced analytics, deep industry expertise, and workflows that connect insight to action. Operating across North America, Europe, and Australia, we help customers make better decisions and achieve better outcomes. As a virtual-first company, we offer flexible work arrangements, opportunities for learning and development, and a culture centered on the Values that guide how we work every day.

• We power our customers’ success. Everything we do is focused on helping customers make better decisions and achieve better outcomes.
• We are innovative, collaborative, and grounded in data. We combine advanced analytics with human expertise to deliver insight that holds up in the real world.
• We make things easy. We turn complexity into clarity so teams can act faster and with confidence.
• We get it done. We focus on execution, accountability, and results.
• We start with trust and prove it every day. Independence, integrity, and credibility are the foundation of our work.

Equal Opportunity & Accommodations

JD Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. JD Power is committed to providing reasonable accommodations throughout the recruitment process for individuals with disabilities or other protected needs under applicable local laws. Please contact [e-mail] for accommodation request.

Data Privacy

JD Power does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, JD Power has international sites and JD Power uses resources located throughout the world. JD Power may from time to time also use third parties to act on JD Power’s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within JD Power group of companies as well as to third parties acting on JD Power’s behalf, including also transfers to servers and databases outside the country where you provided JD Power with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America. If you are a California or United Kingdom resident, additional disclosures about the information we collect and how we use that information can be found by clicking here.

Welcome to JD Power Careers

JD Power is a proven leader in business-critical data and intelligence to drive auto-related decisions with confidence and clarity. By leveraging unmatched proprietary data, advanced analytics and deep industry expertise, JD Power fuels original equipment manufacturers, retailers, lenders, insurers and partners to enhance their performance. Since 1968, JD Power has delivered incisive guidance and intelligence about customer interactions with brands and products. To learn more about the company, visit JDPower.com.