Manager, Strategy & Activation

Keplergroup; Philadelphia (Philadelphia County); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Healthcare/Dental/Vision

Unlimited PTO

401k Contributions

$75/mo Wellness Stipend

$100/mo Mobile Phone Stipend

$50/mo Internet Stipend

$500/yr Annual Learning Stipend

$2,000/yr Annual Tuition Stipend

16 weeks parental leave

Annual Work From Anywhere 4 weeks

Job summary

Keplergroup in Philadelphia is seeking a Manager, Strategy & Activation to lead key client relationships. In this role, you will ensure success by deeply understanding clients' business challenges while delivering strategic marketing solutions across digital channels.

The ideal candidate should have 3–5+ years of experience in digital media planning, exceptional analytical skills, and strong team leadership qualities. This role offers a competitive salary and a comprehensive benefits package, emphasizing well-being and professional growth.

Qualifications

• 3–5+ years of experience in digital media planning and performance marketing.
• Strong understanding of performance KPIs and optimization strategies.
• Excellent presentation and communication skills.

Responsibilities

• Serve as strategic lead across digital performance channels.
• Act as the primary point of contact for clients.
• Monitor and manage campaign performance and recommendations.
• Lead campaign strategy and execution.

Skills

Digital media planning

Performance marketing

Communication skills

Analytical skills

Education

Bachelor's degree in relevant major

Tools

Google Ads

Meta Ads Manager

TikTok Ads

Job description

The Manager, Strategy & Activation position will be a leader on key client relationships. In this role, you’ll be responsible for deeply understanding clients’ business challenges and goals, becoming the trusted “go-to” strategic partner for clients. You’ll succeed as a Strategy & Activation Manager if you’re a proven leader, have exceptional communication and analytical skills, and are a creative problem solver with a strong understanding of performance marketing and today’s evolving digital media landscape.

What You Will Do:

• Serve as a strategic lead across digital performance channels including Paid Social, Programmatic/Display, Paid Search, Online Video, and emerging digital platforms
• Act as the primary point of contact for assigned clients; proactively manage communication, elevate issues when needed, and build strong client relationships
• Partner with clients to understand business goals, KPIs, audience strategies, and competitive dynamics
• Lead campaign strategy, planning, activation, and optimization across performance media channels to drive measurable business outcomes
• Oversee campaign execution and collaborate closely with internal channel specialists, ad operations, analytics, and creative teams to ensure flawless delivery
• Monitor and manage all aspects of campaign performance, pacing, optimization recommendations, and reporting insights
• Translate performance data into actionable recommendations and strategic narratives for clients and internal stakeholders
• Lead client status meetings, performance reviews, and strategic planning sessions both remotely and on-site
• Manage and mentor a team of 1‑3 Senior Analysts and/or Analysts
• Drive operational excellence and contribute to process improvements that increase efficiency and campaign effectiveness

Desired Skills and Experience:

• 3–5+ years of experience in digital media planning, activation, and performance marketing
• Hands‑on experience across Paid Social, Programmatic/Display, Paid Search, and digital campaign management platforms
• Strong understanding of performance KPIs, attribution methodologies, audience targeting, and optimization strategies
• Experience with campaign management, reporting, and performance analysis across multiple digital channels
• Familiarity with platforms such as Google Ads, Meta Ads Manager, TikTok Ads, SA360, DV360, The Trade Desk or similar media technologies preferred
• Strong analytical skills; comfort working with large datasets, Excel, reporting tools, and digital measurement platforms
• Ability to apply innovative thinking to solve complex client marketing challenges
• Strong ability to build relationships and confidently manage day‑to‑day client communications
• Excellent presentation, written, and verbal communication skills
• Strong organizational and time‑management skills with the ability to prioritize in a fast‑paced environment
• Ability to thrive in an entrepreneurial, collaborative, and team‑oriented culture
• Bachelor’s degree with relevant major preferred

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:

• Base Salary: $90,000 - $110,000
• Target Annualized Discretionary Bonus: 5% ($4,500 - $5,500)
• Target Total Cash: $94,500 - $115,500

Benefits:

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year