Manager, State Agency Sales - Craft Education

Western Governors University; Salt Lake City (UT); On-site; USD 97,000 - 176,000; Full time

Job summary

A leading company in the EdTech sector is seeking a Manager, State Agency Sales to drive growth by engaging enterprise customers and closing deals. The ideal candidate will have a strong background in B2B sales, particularly with government agencies, and will thrive in a dynamic startup environment. This full-time position offers a competitive salary and benefits, including bonuses and tuition discounts.

Benefits

Bonuses

Healthcare

Retirement plans

Paid time off

Tuition discounts

Qualifications

• At least 5 years in B2B sales, with 3 years selling SaaS to enterprise clients.
• Experience selling to governmental agencies.

Responsibilities

• Meet and exceed sales quotas by prospecting and closing contracts with enterprise-level customers.
• Develop and support the state agency ecosystem through direct engagement.
• Lead, mentor, and build a high-performing sales team.

Skills

B2B solution selling

Communication

Collaboration

Education

Bachelor’s Degree

Job description

Recruiting Leader | Sourcing Expert | Team Builder | Startup Advisor

If you’re passionate about building a better future for individuals, communities, and our country—and committed to working hard to make a difference—consider Craft Education as your next career step.

Craft Education aims to solve skilled labor shortages by creating accessible work-based learning pathways. We are revolutionizing apprenticeships by combining on-the-job training with accredited instruction, supporting working professionals and meeting employer needs. Our flagship product, Craft Connect, helps organizations manage apprenticeship programs and address data and reporting needs, transforming how on-the-job learning earns academic credits.

Our team of education, workforce, and technology professionals provides technical assistance to organizations launching and managing apprenticeship programs, aiming to expand these initiatives and their supporting data infrastructure.

If you want to be part of the work-based learning revolution, we’d love to connect. At Craft, you'll solve challenging problems in a high-growth startup environment and impact the future of education and workforce development. Join our innovative, collaborative, and mission-driven team.

The salary for this position ranges from $97,300 to $175,200, based on factors like skills, experience, and organizational needs. Typically, new hires are not at the top of this range.

Job Description

The Manager, State Agency Sales will drive growth by prospecting enterprise customers and closing deals, carrying a sales quota aligned with organizational goals. The role requires strong connections within government sales—specifically with state, county, and city agencies—and focuses on engaging decision-makers to foster partnerships, enterprise pilots, and revenue growth for our apprenticeship management platform and related products.

Primary Responsibilities

• Meet and exceed sales quotas by prospecting and closing contracts with enterprise-level customers.
• Develop and support the state agency ecosystem through direct engagement and collaboration with WGU and Craft Government Relations teams.
• Contribute to the development of sales strategies focused on state and local agencies, aligned with organizational goals.
• Maintain a pipeline of qualified leads using CRM tools and sales processes.
• Lead, mentor, and build a high-performing sales team fostering a culture of accountability and continuous improvement.
• Refine sales strategies based on market feedback and data insights.
• Collaborate on product development by providing sales insights.
• Perform other related duties as assigned.

This description provides a general overview of job requirements and may change over time.

Qualifications

Knowledge, Skills, and Abilities

• Proven success in meeting/exceeding quotas selling SaaS to enterprise clients.
• Experience managing a pipeline of qualified leads.
• Expertise in B2B solution selling and managing accounts to generate partnerships and revenue.
• Deep connections within government sales sectors, especially with state and local agencies.
• Curiosity and empathy to learn our products and sell across talent acquisition, L&D, and data reporting.
• Ability to thrive in a fast-paced startup environment with strong business judgment.
• Excellent communication and collaboration skills, especially with cross-functional teams and senior stakeholders.
• Experience managing and developing a sales team.
• High integrity and professionalism.

Education

• Bachelor’s Degree required.

Experience

• At least 5 years in B2B sales, with 3 years selling SaaS to enterprise clients and carrying quotas.
• Experience selling to governmental agencies, such as State Departments of Education or Labor.

Experience in Lieu of Education

Equivalent relevant experience may substitute for formal education, generally 1 year of experience for 1 year of education, at the discretion of the hiring manager.

Preferred Qualifications

• Experience selling data management and compliance reporting software.
• Experience selling employee upskilling and L&D platforms.
• Background in startup environments, especially EdTech and Future of Work sectors.

Position & Application Details

This is a full-time, regular position (40 hours/week) with benefits including bonuses, healthcare, retirement plans, paid time off, and tuition discounts. To apply, submit your application online. Internal candidates should apply via the internal job board.

Additional Information

Note: This posting highlights key responsibilities and requirements; it is not exhaustive. For accommodations, contact [e-mail]. All qualified applicants will be considered regardless of protected characteristics.