Manager (Sr./Asst.) – Asia Market West

JAC Recruitment; Irvine (CA); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k) Plan

Paid Time Off and Company Holidays

Vehicle and Business Expense Reimburse

Professional Development Opportunities

Additional Company Benefits

Job summary

JAC Recruitment is seeking a Manager (Senior/Assistant) for the Asia Market West to drive sales growth across Asian grocery, foodservice and distributor channels in California. You will develop and execute sales and marketing programs, build strong customer relationships, and support new product launches with data-driven insights.

The role requires fluency in Chinese and English, 2+ years in grocery or CPG sales, and willingness to travel; a Bachelor's in business administration or marketing is

Qualifications

• Fluency in Chinese and English required; Japanese or Korean skills preferred.
• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Minimum 2+ years of grocery retail, beverage, foodservice, or CPG sales experience with a proven track record of achieving sales targets.
• Experience working with distributors, retail accounts, and channel sales organizations.
• Strong understanding of Asian grocery, consumer products, and food and beverage markets.
• Ability to analyze consumer trends, sales data, pricing, and profitability.
• Excellent relationship-building, negotiation, communication, and presentation skills.
• Strong organizational and time management abilities with the capacity to work independently.
• Demonstrated ability to balance multiple priorities and execute initiatives with minimal supervision.
• Proficiency in Microsoft Office Suite and CRM or sales reporting tools.

Responsibilities

• Develop and execute sales and marketing programs to achieve annual revenue, profitability, and market share goals.
• Partner with the SVP of Asia Markets and regional sales teams to implement branded product initiatives and growth strategies.
• Support new product development, pricing strategies, promotional activities, and product launches.
• Identify opportunities for line extensions and market expansion through customer insights and consumer trend analysis.
• Build and maintain strong relationships with distributors, retailers, foodservice operators, and key accounts.
• Prospect, develop, and manage Asian grocery, technology, and other assigned accounts within the territory.
• Maximize product placement, merchandising execution, and promotional effectiveness at retail locations.
• Conduct store visits to monitor inventory levels, organize displays, rotate products, and ensure shelf standards are maintained.
• Collaborate with distributor partners through ride-alongs, account visits, and new business development activities.
• Implement strategic marketing plans, point-of-sale programs, promotions, and retail support initiatives.
• Participate in trade shows, customer events, and industry activities to strengthen brand presence.
• Maintain accurate reporting, sales forecasts, account updates, and budget performance metrics.
• Achieve monthly, quarterly, and annual sales objectives while supporting overall departmental growth.
• Attend team meetings, sales conferences, and company events as required.
• Represent the company professionally and maintain a high standard of customer service and business conduct.

Skills

Chinese

English

Japanese or Korean

Education

Bachelor’s degree in Business Administration or Marketing

Tools

CRM or sales reporting tools

Microsoft Office Suite

Job description

POSITION TITLE

Manager (Senior./Assistant.) – Asia Market West

Position Summary

A Japanese beverage company is seeking a Manager (Senior/Assistant Level) for the Asia Market West team to drive sales growth and market expansion across Asian grocery, foodservice, and distributor channels. This role is responsible for developing and executing sales and marketing strategies, building strong customer and distributor relationships, identifying growth opportunities, and supporting the successful launch of new products. The ideal candidate is a results-driven sales professional with experience in grocery retail, beverage or CPG sales, and a strong understanding of Asian consumer markets.

Responsibilities

• Develop and execute sales and marketing programs to achieve annual revenue, profitability, and market share goals.
• Partner with the SVP of Asia Markets and regional sales teams to implement branded product initiatives and growth strategies.
• Support new product development, pricing strategies, promotional activities, and product launches.
• Identify opportunities for line extensions and market expansion through customer insights and consumer trend analysis.
• Build and maintain strong relationships with distributors, retailers, foodservice operators, and key accounts.
• Prospect, develop, and manage Asian grocery, technology, and other assigned accounts within the territory.
• Maximize product placement, merchandising execution, and promotional effectiveness at retail locations.
• Conduct store visits to monitor inventory levels, organize displays, rotate products, and ensure shelf standards are maintained.
• Collaborate with distributor partners through ride-alongs, account visits, and new business development activities.
• Implement strategic marketing plans, point-of-sale programs, promotions, and retail support initiatives.
• Participate in trade shows, customer events, and industry activities to strengthen brand presence.
• Maintain accurate reporting, sales forecasts, account updates, and budget performance metrics.
• Achieve monthly, quarterly, and annual sales objectives while supporting overall departmental growth.
• Attend team meetings, sales conferences, and company events as required.
• Represent the company professionally and maintain a high standard of customer service and business conduct.

QUALIFICATIONS

• Fluency in Chinese and English required; Japanese or Korean language skills are highly preferred.
• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Minimum 2+ years of grocery retail, beverage, foodservice, or CPG sales experience with a proven track record of achieving sales targets.
• Experience working with distributors, retail accounts, and channel sales organizations.
• Strong understanding of Asian grocery, consumer products, and food and beverage markets.
• Ability to analyze consumer trends, sales data, pricing, and profitability to drive business decisions.
• Excellent relationship-building, negotiation, communication, and presentation skills.
• Strong organizational and time management abilities with the capacity to work independently.
• Demonstrated ability to balance multiple priorities and execute initiatives with minimal supervision.
• Proficiency in Microsoft Office Suite and CRM or sales reporting tools.
• Valid driver's license, acceptable driving record, and current vehicle insurance required.
• Ability to travel frequently within the assigned territory.

PHYSICAL REQUIREMENTS

• Ability to lift, push, and pull up to 50 pounds.
• Ability to perform merchandising activities, including bending, squatting, stocking, and display setup.
• Comfortable working in retail, warehouse, and customer-site environments.

LOCATION

California (Territory-Based)

15% business traveling

EMPLOYMENT TYPE

Full-Time

SALARY

USD $85,000 - $100,000 DOE

Benefits

• Medical, Dental, and Vision Insurance
• 401(k) Plan
• Paid Time Off and Company Holidays
• Vehicle and Business Expense Reimbursement (where applicable)
• Professional Development Opportunities
• Additional Company Benefits

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