Manager, Social Media Marketing - Network Brand

Capital One; McLean (VA); On-site; USD 151,900 - 173,400; Full time

Benefits offered by this job

Comprehensive health benefits

Performance-based incentives

Inclusive workplace culture

Job summary

A major financial services company is seeking a Manager, Marketing to oversee key social media channels and lead the digital marketing strategy. The ideal candidate will have at least 6 years of experience in digital marketing and strong skills in community management. You will collaborate with creative teams and ensure compliance with all marketing standards. This position offers competitive compensation in McLean, Virginia, and the opportunity to grow within a dynamic team.

Qualifications

• At least 6 years leading digital marketing strategy and programs.
• Experience with social media analytics to drive strategy.
• Ability to work on multiple digital marketing platforms.

Responsibilities

• Manage key organic social channels like Meta and LinkedIn.
• Lead channel strategy aligning with business objectives.
• Grow community management on owned social platforms.

Skills

Digital marketing strategy

Multi-channel marketing

Social media marketing

Community management

Education

Bachelor's Degree

Tools

Sprout

Sprinklr

Adobe Analytics

Google Analytics

JIRA

Job description

For almost two decades, Discover® Network, Diners Club International®, and PULSE® have operated together to form a global payment network that empowers cardholders to pay how, when, and where they choose—connecting people and payments worldwide.

Join our Global Payment Network team to help shape the future of payments and deliver reliable, secure solutions around the world. Here, you'll create what comes next, driving meaningful impact at scale while accelerating your career.

What You’ll Do

• Manage key organic social channels: Meta, LinkedIn, YouTube, X, Reddit, Pinterest and new platform exploration.
• Lead holistic channel strategy and content development approach that align to Network business objectives
• Manage quarterly platform access activities and ensure enterprise access governance practices are being adhered to
• Ability to access, learn and navigate relevant platforms: Sprout, Sprinklr, Uberflip, Adobe Analytics, Google Analytics, and JIRA
• Supporting Standards, Job Aids/Processes and Controls are updated/created to align with PSP Social Standard and adhered against
• Represent and contribute in COF Advocacy program as main point of contract for the Network
• Partner with creative teams and agencies on implementation of new messaging and ad types
• Grow and nurture community management on owned social platforms by ensuring applicable comments, engagements, and direct messages are responded to within the agreed upon SLA
• Serve as the primary lead for recurring social reporting needs
• Partner with legal and compliance to obtain approvals for the routing of ad copy and audience targeting.

Basic Qualifications

• Bachelor’s Degree or Military Experience
• At least 6 years leading digital marketing strategy and programs
• At least 6 years of multi-channel digital marketing experience on the client-side or agency

Preferred Qualifications

• MBA preferred with marketing relevant coursework (esp. Market Research, Marketing, Sociology, Psychology, Behavioral Economics)
• 7+ years of Social Media marketing experience
• 5+ years of experience in multi-channel campaign development, including research, planning and execution
• 2+ years of experience leveraging social analytics to drive creative strategy and optimize campaign performance
• Experience with platform-specific audience dynamics, ensuring creative content is native to each channel and engineered for high-value engagement
• Experience working within the Payments industry or B2B financial services industry

At this time, Capital One will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (i.e. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-2, E-3, L-1 and O-1, or any EADs or other forms of work authorization that require immigration support from an employer).

Chicago, IL: $138,100 - $157,700 for Manager, Marketing

McLean, VA: $151,900 - $173,400 for Manager, Marketing

Riverwoods, IL: $138,100 - $157,700 for Manager, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23‑A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901‑4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).