Digital Marketing Manager (Paid)

Capital One; Atlanta (GA); À distance; USD 138 000 - 173 000; Plein temps

Résumé du poste

Capital One Software is seeking a data-obsessed Digital Marketing Manager to own the strategy and execution of paid campaigns with a focus on acquiring high-intent enterprise leads. You will partner with Product Marketing to turn ad performance into actionable insights that shape our go-to-market plan and optimize the pipeline.

You will manage an external agency, architect complex Google Ads campaigns, oversee paid social and programmatic buys, track spend, and forecast impact.

Qualifications

• Bachelor’s Degree or military experience.
• 4+ years managing paid search and paid social for B2B SaaS.
• 2+ years managing external advertising agencies.
• 2+ years using Google Ads, LinkedIn Campaign Manager, GA4 or Salesforce.
• 2+ years turning vanity metrics into business outcomes (MQL/SQL/Pipeline).

Responsabilités

• Own end-to-end Paid Search strategy and complex campaign structures.
• Lead a paid agency partner with KPIs, weekly performance, and testing.
• Collaborate with Product Marketing to align messaging with roadmaps.
• Manage paid social and programmatic campaigns to drive awareness and demand.
• Oversee annual media spend and provide monthly/quarterly forecasts.
• Establish an A/B testing framework for creative, copy, and landing pages.

Connaissances

Paid search

Paid social

Agency management

GA4 / Google Analytics

Salesforce CRM

Data analysis

Campaign strategy

Formation

Bachelor’s Degree

Military experience

Outils

Google Ads

LinkedIn Campaign Manager

Google Analytics GA4

Salesforce CRM

Google Tag Manager

ABM platforms (6sense, Demandbase)

Description du poste

Digital Marketing Manager (Paid) - Capital One Software (Remote)

Capital One Software is the enterprise B2B software business of Capital One, dedicated to helping organizations manage their data in the cloud with speed, agility, and efficiency. Born out of our own digital transformation, we commercialize the internal tools that powered our journey to becoming the first major U.S. bank to go "all-in" on the public cloud.

Our flagship products, Slingshot (data cloud optimization) and Databolt (data security), are designed to solve the most complex data management and AI-readiness challenges.

Core Job Responsibilities

Capital One Software is seeking a data-obsessed Digital Marketing Manager. You will own the strategy and execution of all campaign initiatives, with a primary focus on acquiring high-intent enterprise leads.

This is not just a "campaign manager" role; you are a strategic partner to our Product Marketing (PMM) team. You will use campaign performance as a laboratory—running experiments, gathering market signals, and delivering deep-funnel insights back to PMM to inform our overall go-to-market strategy. You will manage an external agency to execute at scale, ensuring every dollar spent is optimized for pipeline and conversion.

• Own the end-to-end strategy for Paid Search (Google). Architect complex campaign structures that target high-intent keywords while maintaining an efficient Cost Per Acquisition (CPA).
• Act as the primary point of contact for our paid agency partner. Set clear KPIs, lead weekly performance syncs, and hold partners accountable for high-fidelity execution and innovative testing.
• Collaborate deeply with Product Marketing to align paid messaging with product roadmaps. You will be responsible for "closing the loop"—delivering insights from ad performance (e.g., which pain points resonate, which personas convert) to help PMM refine our value proposition.
• Manage paid social (LinkedIn, Meta) and programmatic campaigns to drive awareness and capture demand. Ensure a seamless transition from ad-click to high-converting landing pages.
• Manage and track annual media spend. Provide monthly and quarterly forecasts to leadership, ensuring investment is shifted dynamically toward the highest-performing channels.
• Establish an A/B testing framework for creative, copy, and landing pages to constantly drive down the "Cost per SQL."

Basic Qualifications

• Bachelor’s Degree or military experience.
• At least 4 years of experience managing paid search (SEM) and paid social campaigns for B2B SaaS products.
• At least 2 years of experience managing external advertising or performance marketing agencies.
• At least 2 years of experience utilizing Google Ads, LinkedIn Campaign Manager, Google Analytics (GA4), or Salesforce (CRM).
• At least 2 years of experience managing data sets and translating "vanity metrics" (CPC, CTR) into business outcomes (MQL, SQL, Pipeline).

Preferred Qualifications

• 5+ years of experience navigating complex legal and compliance review cycles in financial services or a similarly regulated tech environment.
• Familiarity with Account-Based Marketing (ABM) platforms (6sense, Demandbase)
• 5+ years of experience with Google Tag Manager (GTM) and pixel management to ensure accurate full-funnel attribution.
• Exceptional ability to visualize data and present "the story behind the numbers" to senior executives.

At this time: Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location: Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

• Remote (Regardless of Location): $138,100 - $157,700 for Manager, Marketing
• McLean, VA: $151,900 - $173,400 for Manager, Marketing
• Richmond, VA: $138,100 - $157,700 for Manager, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website (https://www.capitalonecareers.com/benefits). Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [e-mail]. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to [e-mail]

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).