Manager, Social Media and Communications

Texas A&M University System; Prairie View (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Prairie View A&M University is seeking a Manager of Social Media and Communications to lead the university’s social media and digital communications efforts. You will develop and execute content strategies, manage official channels, and engage with key audiences to elevate the university’s reputation.

Under supervision, you will supervise student workers, coordinate content with campus partners, and analyze performance to drive institutional priorities and growth across platforms.

Qualifications

• Bachelor’s degree required; three years of related experience in digital marketing or social media.
• Knowledge of institutional communications best practices and social media strategy development.

Responsibilities

• Develop and execute the university’s comprehensive social media strategy.

Skills

Written communication

Verbal communication

Content creation

Analytics interpretation

Campaign management

Social media platforms knowledge

Multitasking

Team collaboration

Education

Bachelor’s degree

Tools

Analytics software

Content creation tools

Social media management tools

Job description

Job Title

Manager, Social Media and Communications

Agency

Prairie View A&M University

Department

Marketing

Proposed Minimum Salary

Commensurate

Job Location

Prairie View, Texas

Job Type

Staff

Job Description

Important Immigration information:

A Presidential proclamation issued on September 19, 2025, imposes a $100,000 fee on new H-1B petitions filed after September 21, 2025. Please be advised that Texas A&M University will NOT pay this fee. Therefore, if you need immigration sponsorship for your employment, we recommend that you consult with your private immigration counsel at your own expense to ascertain whether your current immigration status would make a potential offer of employment from Texas A&M University subject to this fee.

In addition, on January 27, 2026, Texas Governor Abbot issued a moratorium on the filing of any new H-1B unless approved by the Texas Workforce Commission. Accordingly, if you will now or in the future require sponsorship for employment visa status this moratorium may affect our ability to employ you should you be selected as the final candidate.

The salary is determined in accordance with the University’s compensation structure and will be commensurate with the candidates’ education and experience, within the assigned salary range for this position.

Under the direction of the Executive Director of Marketing and Communications, the Manager of Social Media and Communications leads Prairie View A&M University’s social media and digital communications efforts. This position is responsible for developing and executing social media strategies; creating multimedia content; managing official university social media channels; engaging key audiences; and measuring performance to advance institutional priorities, strengthen brand awareness, and enhance the university’s reputation.

The Manager serves as the university’s lead social media strategist and content creator, producing platform-specific content that includes written posts, photography, graphics, short-form video, reels, stories, and other digital media assets. The position develops and executes content strategies that increase audience engagement, grow digital communities, and elevate the visibility of the university’s programs, people, achievements, and initiatives.

Working closely with the Associate Director of Web Services, the Manager of Publication Services, Media Relations staff, Creative Services staff, and campus partners, this position ensures that university stories and messages are effectively adapted and distributed through social and digital channels. The Manager is responsible for maintaining a strong, consistent, and engaging presence across the university’s social media platforms while supporting broader marketing and communications objectives.

Responsibilities:

Social Media Strategy, Content Creation & Channel Management

• Develop and execute the university’s comprehensive social media strategy.

• Manage official university social media channels and maintain a consistent brand presence across platforms.

• Create original content including written posts, photography, graphics, short-form videos, reels, stories, and other digital assets.

• Produce platform-specific content optimized for Instagram, Facebook, LinkedIn, TikTok, X, YouTube, and emerging platforms.

• Maintain social media editorial calendars and publishing schedules aligned with institutional priorities.

• Provide real-time content creation and coverage of university events, initiatives, announcements, and major milestones.

• Create basic graphic design and video content using industry-standard and emerging creative tools.

• Utilize AI-assisted technologies and digital tools to improve content production and audience engagement.

Digital Communications & Campaign Management

• Develop and execute digital communications campaigns that support enrollment, advancement, fundraising, student success, university events, and strategic initiatives.

• Collaborate with campus partners to identify opportunities for digital storytelling and audience engagement.

• Adapt institutional content and messages into engaging social-first formats.

• Support integrated marketing and communications campaigns through digital content creation and channel management.

• Coordinate digital communications efforts across multiple audiences and platforms.

Community Engagement & Reputation Management

• Monitor and manage engagement across university social media channels.

• Foster meaningful interaction with students, prospective students, alumni, faculty, staff, donors, parents, and community stakeholders.

• Monitor audience sentiment and identify opportunities to strengthen engagement and brand advocacy.

• Coordinate responses to social media inquiries and collaborate with campus partners to address issues and concerns.

• Support crisis and emergency communications efforts through university social media platforms as needed.

Analytics & Performance Optimization

• Establish and monitor key performance indicators (KPIs) for social media and digital communications initiatives.

• Analyze engagement, reach, impressions, audience growth, referral traffic, and campaign results.

• Prepare regular performance reports and recommendations for leadership.

• Use analytics and audience insights to optimize social content, campaigns, and engagement strategies.

Administration & Leadership

• Supervise student workers, interns, and other personnel assigned to social media functions.

• Manage content workflows, project timelines, and production schedules.

• Maintain social media policies, procedures, and best practices.

• Perform other duties as assigned.

Required Education & Experience:

• Bachelor’s degree

• Three years of related experience in digital marketing or social media.

Required Knowledge, Skills & Abilities:

• Knowledge of word processing, and spreadsheet applications

• Ability to multitask and work cooperatively with others.

• Effective written and verbal communication skills.

• Proficiency in content creation, analytics interpretation, and campaign management.

• Comprehensive understanding of top social media platforms.

• Familiarity with different types of social medial content.

Preferred Qualifications:

• Bachelor’s degree in marketing, Communications, Public Relations, Journalism, Digital Media, or a related field.

• Three or more years of progressively responsible experience in digital marketing, social media management, or strategic communications, preferably in higher education, government, nonprofit, or similarly complex organizations.

• Demonstrated experience developing and executing multi-platform social media strategies that support organizational goals, brand awareness, audience engagement, and reputation management.

• Advanced proficiency with content creation tools, social media management platforms, and analytics software, with the ability to interpret data and translate insights into actionable strategies.

• Strong knowledge of current and emerging social media platforms, trends, algorithms, and best practices, including audience targeting and engagement techniques.

• Experience creating a variety of social media content, including video, photography, graphics, short-form and long-form written content, and live event coverage.

• Proven ability to manage multiple projects simultaneously, prioritize competing deadlines, and adapt to a fast-paced environment.

• Excellent written, verbal, and interpersonal communication skills, with the ability to tailor messaging to various audiences.

• Experience supervising student workers, interns, or professional staff and coordinating content across multiple departments or stakeholders.

Job Posting Close Date:

• 09/23/2026

Required Attachments:

• Resume or Curriculum Vitae
• Cover Letter

Background Check Requirements

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.