Manager, Social Media

National Multiple Sclerosis Society; City of Niagara Falls (NY); Remote; USD 55,000 - 65,000; Full time

Job summary

A leading non-profit organization is seeking a Manager, Social Media to support their social media strategy, including content creation and engagement. The ideal candidate will have over 3 years of experience in social media marketing, a strong background in community management, and excellent communication skills. This remote position offers a salary between $55,000 and $65,000 along with a comprehensive benefits package.

Benefits

Paid Time Off

401k Retirement Savings Plan

Comprehensive Health & Welfare benefits

Professional development opportunities

Qualifications

• 3+ years' experience in social media marketing and content creation.
• Demonstrated ability to manage and grow social media presence.
• Strong attention to detail and interpersonal skills required.

Responsibilities

• Support execution of the Society's social media strategy.
• Manage content creation for social channels, ensuring brand consistency.
• Monitor and engage across platforms, including crisis communications.

Skills

Social media marketing

Content creation

Community engagement

Analytical skills

Collaboration

Communication

Education

Bachelor's degree in Communications, Marketing, or relevant field

Tools

Sprout Social

Google Analytics

Asana

Job description

Overview

The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward. We partner with volunteers to accomplish our work. Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning.

Job Summary

The Manager, Social Media executes the Society\'s day-to-day social media presence, including content creation and scheduling, monitoring channels, moderating groups, and reporting. This position contributes to the development and implementation of unified social media strategies across the organization with a focus on growth, user engagement, program delivery, and fundraising aligned to the Society\'s strategic goals. This position will collaborate across teams to support content strategy and serve as the subject matter expert in the social media space.

Main Responsibilities

• Support execution of the Society\'s social media strategy, including content creation, scheduling, monitoring, moderation, and engagement across the Society\'s social media channels

• Write and manage content for Society social media channels that have consistency of brand, voice, and messaging and follows the Society\'s brand, language, and style guide, as well as industry best practices

• Ensure storytelling, impact narratives, and calls-to-action are audience-centric and conversion-optimized

• Develop and maintain content calendars in coordination with integrated marketing efforts across fundraising, advocacy, programs, and services

• Manage community engagement groups and collaborate with moderators to foster awareness, community engagement, positive discourse, and support

• Plan and fulfill sponsorship commitments, crafting copy that balances sponsor visibility with brand integrity

• Monitor and engage daily across platforms, including evenings and weekends as needed, while managing crisis communications and approved messaging

• Assist in the building of relationships with constituents and influencers, encouraging community interaction and expanding online reach

• Collaborate across departments to ensure cohesive messaging, share user-generated content, and support strategic goals

• Track and report on campaign performance, using analytics to optimize content and inform future strategy

• Stay current with digital trends, testing new tactics and coordinating with paid, earned, and owned media teams to enhance impact

What We\'re Looking For

• 3+ years\' experience in social media marketing and social media content creation

• Experiencing implementing audience-centric social media strategies and tactics that advance organizational and channel goals

• Demonstrated experience managing and growing presence across social media platforms for a business or organization with proven results

• Knowledge of what type of content works best on individual social media platforms, optimizing content accordingly, as well as understanding the different nuances of each platform

• Demonstrated ability to organize and manage projects, prioritize work, and complete tasks within timelines.

• Strong attention to detail

• Strong interpersonal skills including demonstrated ability to work collaboratively and promote collaboration with others

• Excellent written and verbal communication

• Strong customer service skills

• Experience in the health and human services field is a plus

• Strong knowledge of social media platforms such as Facebook, Twitter, LinkedIn, Reddit, TikTok, Instagram, YouTube, and others and proven ability to craft content for each platform

• Experience creating, managing, and optimizing paid and organic ad campaigns across major social platforms including Facebook, Twitter/X, LinkedIn, Reddit, Instagram, TikTok, and YouTube

• Experience using Sprout Social, Asana and Google Analytics a plus

Location

• Remote - Flexible Location

• Work is primarily performed remotely, however, when possible and necessary, teams meet in person to conduct the business of the organization and build team relationships.

Compensation & Benefits

The estimated hiring compensation range for this role is $55,000 - $65,000. Final offers will be based on the candidate\'s geographic location, consider career experience and may vary from this range due to these and other factors.

You will have the opportunity for a highly competitive, comprehensive benefit package that the Society provides to employees. Your benefits include a considerable Paid Time Off Plan; Paid Holidays; 401k Retirement Savings Plan with Society match; Commuter Benefit Plan; Comprehensive Health & Welfare benefits including Medical, Dental, Vision, Flex Spending Accounts, Life Insurance, Disability Coverage, Spring Health Membership offering free therapy and professional coaching, as well as additional voluntary benefit offerings. Not to mention, you will join an incredible mission focused team of people!

We\'re committed to supporting the growth of every employee through a structured and transparent approach to career development. We use Talent Portraits to define clear expectations, development opportunities, and advancement paths - whether you\'re growing as a people leader or deepening your expertise as an individual contributor. Each role is thoughtfully placed within one of these pathways (Leadership or Partner) to help you understand how it fits into our broader organization and your potential career journey.

This position is classified as Partner - Professional.

The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work. We need you and your unique talents and perspectives to help us write the last chapter on MS.

Application Instructions

We appreciate your consideration of our job opportunities and strive to make it as effortless as possible to apply for our positions. With only a few required sections and the option to use our resume parsing tool, we aim to streamline the application experience, saving you time and effort. Additionally, if you wish to include a cover letter with your application, please feel free to attach it along with your resume, and any other documents required, to the Resume/CV document upload section at the bottom of the My Experience page. We appreciate your interest in joining our team and look forward to receiving your application!

Important: You will not be able to modify your application after you submit it. The "My Experience" page is the only opportunity to add your cover letter and supporting document attachments. If you experience any trouble submitting your materials, please check out our FAQ & Contact Us page.